Home industry shuffling intensifies seven major trends to lead the future

With the development of the times, the market environment of China's home furnishing industry has also undergone tremendous changes. New sales models and channels as well as new market patterns will emerge. For home furnishing companies such as cabinets, it is clear that the pulse of the quasi-future trend is critical. So, what is the future prospect of the industry? Please follow the author to discuss some of the industry's major trends.

China will have a huge "silver" market

The so-called silver market is the elderly market. China has passed the golden moment of enjoying the demographic dividend. It has now entered an aging society, and the total number of elderly people has reached 160 million. The frequent "labor shortage" in the Pearl River Delta has sounded the alarm of China's aging society. If home furnishing companies can grasp this trend and prepare accordingly, and develop products suitable for the elderly, they can also seize the precious opportunity of the silver wire market.

The proportion of hardcover rooms in the home will be greatly improved

The rough house is the least environmentally friendly and uneconomical housing. With the global energy shortage and the advent of the low-carbon economy, the country has also introduced many policies to promote the hardcover room, and the rough house will gradually fade out of people's vision. There are many people in China and the situation is different. This process may be long, but it is an irreversible trend.

Traditional home improvement companies may disappear

Instead, the manufacturing industry enters the home improvement industry and produces large industries to replace the handicraft workshops of the current decoration companies. With the advancement of fine-decorated housing, “factoryization of parts production and equipment construction on site” will gradually become the mainstream of home decoration. Most of the decoration work can be done in the factory, standardization and rapid assembly on site. Traditional, non-standardized, resource-intensive, inefficient, hand-worked home improvement companies will be replaced and slowly faded out of the market.

High concentration of brand concentration in the home industry

At present, the Chinese home building materials market is full of flowers and flowers, and there are countless enterprises in each market segment, and the brand concentration is very low. There will be a certain amount of time in this situation, but the time for shuffling will come sooner or later. There are only a few big brands and large groups in the industry, which account for the majority of the market. This situation will follow the standard of China's home building materials market, the industry concentration will increase, foreign brand predators will choose to fully cut into the Chinese home building materials market, and Chinese companies to cut the market cake.

Home channel industry will appear local channel predators

The channel hegemony of commercial capital overcoming industrial capital will be re-enacted in the home building materials industry. China's home appliance industry is now "Gome, Suning hegemony", Gome, Suning two channel giants, monopolize the entire home appliance circulation industry, the other channels basically have no right to speak. At present, the rapidly expanding Red Star Macalline and the relatively stable home, the status of the hegemony of the home building materials circulation industry has begun to emerge, commercial capital has no suspense to overcome industrial capital, only to wait.

Pan-Family Group competes with professional brand companies

In the future, as consumers become more loyal to the brand and love and favor a package of one-stop home solutions, across multiple categories (business scope may span furniture, flooring, ceramic bathrooms, cabinet wardrobes, kitchen appliances, wooden doors) The multi-category category of Pan-Family Group will grow into a giant company in the industry, with a strong brand pull and comprehensive strength, occupying a major share of the market. Some professional companies that focus on market segments and sub-categories will rely on their differentiated products, professional services, personalized brands, etc. to gain the trust and loyalty of consumers in segmented markets, and compete with large enterprise groups. Invincible.

No store sales will become a new growth point for the industry

With the development of the Internet and technology, home building materials companies have opened up more online sales channels, and more and more enterprises are launching BTOC business and conducting online direct sales without physical stores. Realize online virtual experience, video shopping, customers according to their own preferences, personal DIY products, online ordering, online payment and other functions. All purchase processes and transaction processes can be completed through the network. No store sales become a powerful complement to physical stores and will occupy a certain market share in the future.

Seeing the future and trends is sometimes not very difficult. The key is whether cabinet companies can be fully prepared before the trend becomes a reality, and can persist in perseverance. I still use Ma Yun’s famous saying: Today is cruel, tomorrow is cruel, and the day after tomorrow is very beautiful. In the process, many people fall tonight and can't see the sun of the day after tomorrow. Perseverely adhere to the arrival of the day after tomorrow, the "leftover" is king!

For more information, please stay tuned to http:// Xianghe Furniture City official website

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I System description:

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