This afternoon, the 2nd Furniture Transformation Summit Forum in Central and South China was held in Changsha. 100 furniture distributors in Hunan and Hubei and furniture manufacturers from Guangdong and Sichuan provinces attended the meeting to discuss how to solve the difficulties in the furniture distribution industry and complete the transformation and development.
The traditional business model of furniture dealers encountered bottlenecks. Guo Liqiang, a merchant from Yiyang, pointed out at the meeting that with the increase of pressure in various aspects such as labor and rent, traditional furniture dealers are more and more difficult to do, especially in county towns and townships. "The area is too small, the products displayed are small, and there is less room for the guests. If the display is increased, it will face the rent, decoration and sample expenses brought about by the expansion of the exhibition hall."
"To do furniture business, the most annoying to adjust the goods." Hengyang said that the furniture business Xie Longjun, after the customer orders, a lot of goods have to be sent from the factory, unlike online shopping express can update logistics information, furniture logistics always stare at logistics Line, every time you have to ask the goods to the pick-up station, the guests from time to time to call, everything is still the most original way.
In the face of problems, it seems that everyone has a voice, and the merchant from Huaihua Sheng Jinbo told reporters that now selling furniture, when the guests want something that is not real, they flip the book, a lot of prices we can not remember, often guests Whatever we want, we call the factory to ask for the price, or secretly go to the price list, giving the guests a very bad impression.
"The 'Internet +' in the field of furniture is bound to be a fusion"
In response to the problems faced, the participants spoke and looked for transformation ideas. The head of Guoyi Home Network, Yu Quanyou, shared the theme of “Let the traditional furniture industry embrace the Internetâ€.
"Relying on the Internet, we can achieve product quantification and diversification, and use Internet technology to automate order placement, payment, price calculation, and performance appraisal, so that county and township furniture dealers can do business better." "The Internet can also shorten the distance between the terminal dealers and the manufacturers, cut off the intermediate channels, and benefit consumers and enhance their competitiveness."
"Internet + in the field of furniture is bound to be a fusion." Zhou Pan, a partner of Guoyi Home Network, said that furniture e-commerce is definitely not using the Internet to get rid of tradition, but to integrate with traditional furniture dealers.
Traditional furniture dealerships can join the experience network Zhoupan analysis pointed out that the popularity of computer Internet access in the county township is not too high, many people will not use computers, plus the furniture industry requirements for materials, colors, production details are relatively high, Therefore, professional experience outlets are needed to solve this problem, and tens of millions of traditional furniture dealers are just able to take on this function.
“They can build experience points in their own stores, provide Internet and operating environment for the people, and the professional shopping guides in the store can help consumers better choose and understand products, and intensive resources to quickly achieve online and online construction. In addition, the furniture dealerships in the county and townships joined the offline experience network of furniture e-commerce, not only will not lose the original interests, but can use the advantages of furniture e-commerce to improve their competitiveness, from the peers to "grab" "A lot of extra business."
"It’s not good to not engage in the Internet." He Min, a dealer from Changde Hanshou, said that this meeting was very rewarding. As a businessman at the county level, everything feels "forgotten", this time in I was very excited to hear about the "Internet program" for myself. I hope that I can carry out furniture e-commerce in townships and counties as soon as possible. "This time I brought the Internet back to my hometown."
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