With the development and progress of the times, the market environment of China's home furnishing industry has also undergone tremendous changes. New sales models and channels as well as new market structures are about to emerge. The first half of 2016 has come to an end. Under the new economic normal, the home furnishing industry is still showing a thriving situation. For home furnishing enterprises, it is especially important for the future market to develop the quasi-market pulse.
1. Diversification of store formats
In June, Lize Store officially launched the Fukang Pension Supplies Experience Center. Wang Linpeng, Chairman of the House of Reality, said that Lize Store will add food, children's training, maternal and child care fitness company, old-age custody and housekeeping services in the future. , cinema, Italian design center, Yanjing Painting and Calligraphy Society and many other formats. In June, Jimei Home Dahongmen Store cooperated with BYD to open the first capital of the BYD New Energy City Exhibition Hall; Jimei Holdings will also build thousands of charging points in Beijing to create a new energy ecosystem. In addition, in the "1001" strategy released by Red Star Macalline in June, it is indicated that in the future, at the commodity level, Red Star Macalline will be involved in tablecloths, curtains, vases, and even furniture accessories such as home appliances, and simultaneously expand and maintain in the service field. , maintenance, housekeeping and other business, and financial products through the above series of business.
Comments: Home stores not only sell furniture and building materials, but also provide other household-related consumption.
2, the redwood industry is "quality"
In the past two years, the rapid decline of the mahogany industry has made companies accustomed to profiting from rising material prices unprepared, and their downstream dealers and stores have been dragged down by them, forced to shrink or even close. In the past two years, the development of the mahogany industry has entered a period of adjustment, and the industry's shuffling effect has emerged. The “walking†mahogany industry has begun to clear inventory and accelerate capital turnover. The capable enterprises have begun to pay attention to improving the quality of mahogany furniture and enhance product value through design and process. Not only recognized by the industry, but also recognized by the market.
Comments: The change in the concept of profit-making in the industry has also led the industry to gradually return to rationality, and the concept of consumption of mahogany furniture has returned to rationality, prompting the rational development of the industry.
3, the industry ushered in the "listing" tide
In February, Red Star Macalline announced its return to the A-share plan and issued an initial public offering prospectus in May. In June, Mona Lisa Group Co., Ltd. issued an initial public offering prospectus that will be traded in Shenzhen Stock Exchange. It is listed; at present, more than 20 home furnishing companies have announced their prospectuses and are hitting IPOs.
Comments: Custom home, flooring, ceramic tile, store, bathroom, decoration, paint, lighting, doors and windows, home textiles and other industries are working hard for the listing. It is expected that a large number of enterprises will ring the clock in the second half or next year.
4, VR technology frequently appeared in the brand showroom
On March 18th, Federal Home launched the VRhome space experience system at the 37th Guangzhou Furniture Fair. On March 26th, Europa launched the VRhome experience house at the 6th Guangzhou Custom Home Show. Sophia showed the holographic projection stereo. Exhibition Hall; In April, the top 100 furniture launched VR in the exhibition hall, allowing consumers to feel the future home in advance...
Comments: VR experience enhances the viscosity and interaction with customers, making design, sales, etc. quick and easy. In the era of traditional home business, limited by the ability of the staff in the store, with the help of VR as the core digital marketing system and tools, social marketing can be realized to the greatest extent.
5, intelligent products emerge endlessly
At the 2016 CES show, the display of single-product smart sockets, smart ovens, smart ceiling fans, smart home series sets and other products appeared in many companies to launch smart homes; on March 30, enjoy the party and Getong The “Hua Xin·Xi Xiang†conference of scientific and technological cooperation was held, and the joint intelligent home products such as infrared air monitoring host, intelligent switch socket and intelligent security intelligent control were officially released. In April, Op Lighting and Huawei officially signed the strategic cooperation of smart home. The agreement relies on Huawei's superior "connection" ability to create the "Ou Pu wisdom lighting" concept.
Comments: Consumers' enthusiasm for smart products has made many Chinese companies realize that the necessity and urgency of R&D, manufacturing, sales and service around consumer demand can be built on quality.
6, offline experience to strengthen
In the era of Internet home improvement, both Internet home improvement brands and traditional decoration companies pay more and more attention to offline experience, especially smart home brands that re-experience and service. In the industry, whether it is an Internet home improvement attempting to land in the country or a traditional home improvement company that adheres to the locality, the experience store is deployed in each city, and the brand is used to sell the brand through the Internet.
Comments: The brand that blooms in the country pays more attention to the construction of the experience store. Many home improvement companies use the partner model to open up the foreign areas. In the construction of the experience store, they also leverage the partners, both through online drainage and powerful. The offline experience creates a consumer experience for the consumer to see the experience.
7, the home business moved
In March, the first phase of the project of 14 Beijing furniture companies, including Ou Duo, Ou Jia, and Yuman, moved to the Bohai Furniture Industrial Park. In May, the Wanjia Lighting Furniture Decoration Market, which has been in operation for 20 years, Store) officially shut down, in addition to thousands of lights, Beijing will also shut down a number of building materials wholesale market this year, including the Jinwuxing building materials market near the Dazhongsi Temple in the North Third Ring Road, Xiaoying building materials market; June 28, Beijing Home business representatives Ai Ruisi, Yifeng Furniture, Century Jingtai, Meiya Industrial, etc. entered the Lutai Economic Development Zone, and the key support projects of Beijing-Tianjin Home Innovation Industrial City started to work...
Comments: In the case of the implementation of the core function positioning of the Beijing capital, many building materials and furniture markets with the theme of small traders and Jiucheng Jiucheng furniture manufacturing enterprises have to face the situation of shifting to Beijing and accelerate the industry reshuffle.
Editor in charge: Wang Jinhua 1
Sketching Chair Set,Sketching Chair,Sketching Chair With Tablet,Training Chair With Tablet
AU-PINY FURNITURE CO., LTD , https://www.jiangmenaupiny.com