Those things in the children's market "Internet +"

Compared to 2000, these children are truly "Internet aborigines." This also means that nearly 20 million children in China have achieved "Internet +" before the age of 10.

For children who are still unable to distinguish between right and wrong, surfing the Internet naturally does more harm than good.

Tencent's "Digital Small Citizens' Safe Growth Guide" directly points out the eight major risks for children online:

Lack of awareness of security risks, excessive use of the network, unintentional involvement in illegal crimes, loss of personal information, loss of property, exposure to harmful information, cyberbullying and other online risks, when unfamiliar users encounter danger, encountering fraud, hacking and direct loss of property.

The eight risks make parents look shocked, but in fact, in this era when the masses are heading for the “Internet of Everything”, in addition to children surfing directly through mobile devices, most of the behaviors around children have directly or indirectly realized the “Internet. +", but everyone has not realized it. In this article, talk to everyone about the "Internet +" that children have achieved.

Internet + Children's Charity: All major Internet platforms focus on children's public welfare

Children's public welfare is part of social welfare. Since the implementation of China's Hope Project, more and more charities, celebrities and non-governmental public welfare organizations have joined the public welfare activities for left-behind children and disabled children. In the face of repeatedly questioned public opinion and public perception, charities have been in a passive situation.

Therefore, it is a long-cherished wish of all charities to integrate public welfare and the Internet to create an open, transparent and efficient child welfare. In recent years, with the popularization of mobile devices and the rise of the mobile Internet, the concept of universal participation in public welfare has been realized, and children's public welfare has benefited.

Regular fitness friends know that the number of steps in WeChat charity donation is a combination of popular walking fitness and public welfare. While promoting the healthy travel of users, it also allows users to contribute a little to social welfare. This can be said to be a public welfare cross. Innovation in the field of health.

It is very simple for users to participate in WeChat public welfare. Finding the items to be donated and then paying through WeChat can directly pay the donation point to the recipient. Most of the projects in WeChat charity are mainly children. People's charity projects include the support of poor orphans, the nutrition of children who are hungry, the “heart” of children who are untrustworthy, the one-on-one of the spring buds, and the “poverty orphans”. More than 5.51 million people have received donations.

Of course, Internet companies such as BAT will not fall in the public interest. Baidu Public Welfare also has public welfare projects for sick children, poor children, children in disaster areas and children with disabilities.

Ali has cloud public welfare, public welfare auctions, public welfare crowdfunding, Alipay online donation and other related products. Among them, Alipay's child-oriented donation projects are divided into medical aid, study, hardship, disability, disaster relief and other sectors.

360 joint national women's federation, the Ministry of Public Security, the People's Public Security Newspaper, People's Daily News client, China Police Network, World Wide Web and other platforms jointly launched the "Guardian Baby" tracing platform, while users use 360 ​​security products to intercept fishing, hanging When the website is on the horse, the message “Lost Children” will appear on the right side of the risk warning window to help more parents find lost children.

Jingdong has launched the “Let's Go Home” public welfare open platform, focusing on women and children groups, integrating the superior resources of the Jingdong business model to solve social problems in the areas of poverty alleviation, education and environmental protection. And cooperate with a number of children's non-profit organizations to provide an open and green user donation process for public welfare operations.

In addition to Internet public welfare projects of companies such as BAT, the current "Internet + public interest crowdfunding" has become one of the main forms of charitable fundraising. In the five major areas of medical care, survival, psychology, growth and skills, the China Children's Association has begun to complete many public welfare projects through the Internet, using the Internet to help the growth of children and children and medical assistance services for children. The results are still very impressive.

Internet + Child Safety: Child Safety Network is getting better

Our government departments and various non-profit organizations have long explored the integration of the Internet and child safety. Take a look at the development of Internet + child safety:

In 2007, the “Baby Go Home” folk volunteers found the public welfare website, and helped 1511 children to go home in 9 years;

In 2009, the national “Take abduction” DNA database was completed, and blood samples of lost children’s parents and missing children’s blood samples were collected, which can be quickly and accurately searched nationwide;

In 2014, the “Guardian Baby – Let Every Child Grow Safely” charity initiative was launched in Beijing. The action was initiated by the People’s Daily client, People’s Public Security Bureau, China Police Network and 360 Company, and a national child safety alert system was established. Open the "Guardian Baby" tracing platform and carry out the "Guardian Baby" safety public welfare education;

On November 21, 2015, the “China Children’s Missing Early Warning Platform” was officially launched. The platform relies on the super-weak WeChat network of 600 million monthly active users, and can respond urgently to missing children in the first time, making full use of the gold 3 hour and triple protection circle warning to effectively rescue the missing children;

On May 18, 2016, the Ministry of Public Security's Children's Missing Information Emergency Release Platform was launched. There are more than 160,000 fans in a week. The platform is supported by Alibaba.com. Through the “Reunion 1.0” mobile application system, more than 5,000 abducted police officers at the Ministry, the provincial, city and county levels have obtained information on missing children. After that, you can report the need to publish at the first time.

Through continuous efforts, all walks of life have integrated all social platforms such as social, public welfare and security that can be utilized. Together with major Internet companies, they have formed a relatively complete "Internet + abduction" child safety net. This is beneficial for finding vulnerable groups such as missing children and women. The existence of a secure network can increase the efficiency of search in a certain sense.

But the important point is that citizens of all walks of life can use these online platforms to provide clues in the first place. In the field of child safety, it is everyone’s responsibility.

Internet + children's products: intelligent, Internet has become mainstream

In order to improve children's safety to a greater extent, in addition to the establishment of a child safety network to recover lost children, many child-safe businesses have launched child safety products in the “precautionary situation”. This is due to the rise of mobile Internet, the reduction of various chip costs and the maturity of sensor technology.

In the field of Internet of Things, security is an extremely important area, especially the safety of children and the elderly. Internet of Things technology will ultimately serve people, so after the relevant technology has made some progress, the safety products for children bear the brunt.

At present, Internet + child safety products are mainly for children-based anti-lost, and children's watches are the most widely sold products. In addition to children's watches, products related to keywords such as "children", "positioning", and "anti-lost" include bracelets, shoes, and charms.

Intelligent children's shoes, this product is generally implanted in the sole of the shoe, with positioning, recording steps, heat conversion and other functions, and can create a health file for each child, of course, the main anti-lost function.

It is foreseeable that there will be more children's room lost devices in the future, but they are generally based on "built-in professional-grade GPS chip, integrated GPS, WiFi, base station and gravity sensor four kinds of positioning technology", parents download APP and tie Set your child's smart device to see where your child is.

In addition to anti-lost products, the author has also seen an intelligent child safety seat , which can intelligently detect the environment. After entering the working mode, the temperature, humidity, PM2.5 and CO content in the car can be sensed at any time, so that the parents are The interior environment can be adjusted instantly during driving.

In addition, with the increase of left-behind children, there are more and more children accompanying robots on the market. With the popularization and application of artificial intelligence and advanced video technology, these accompanying robots will be more intelligent and will play an important role in children's growth. .

Internet + children's education: wisdom education, intelligent education should be more inclined to underdeveloped areas

In May of this year, the Daxiong Forest Farm Center School in Xinhua County, Hunan Province installed a remote monitoring and interactive operation platform system. Through this system, parents who work outside the home can log in to the client, and then they can view the children's learning and living conditions in real time online video. The school has thus become the country's first Internet + smart campus.

At present, nearly 70 schools in Xinhua County have installed the system, which not only helps to strengthen campus safety management, but also promotes interaction between home and school, and is recognized by schools and parents. Coincidentally, a school in Hunan has also received a wisdom education platform from a Beijing company. Through the platform PC and cloud school APP, schools, parents and children can carry out remote graphic, voice, online chat and photos. Communication interaction.

In fact, online education has been on fire for two years before the implementation of the Internet + Action Plan. Of course, these two years are also an extremely brutal two years of online education, because many projects have died because of brutal competition.

The reason for this is that most of the projects do not see market demand and user pain points. The real need for Internet + education is those areas where there are a large number of left-behind children. The polarization of education in China is extremely serious. At the same time as the rapid development of education in developed areas, education in underdeveloped areas is still in a wild era.

Therefore, the most important thing for online education is to solve the education problems in these areas. The educational resources can not benefit from the localities. Consider using the Internet model, which will greatly help the change and improvement of the Chinese education system. Of course, Internet + child education also solves the problem of remote interaction between children and parents, which is also a very big benefit for parent-child and family education.

There are many "Internet +" about children, such as Internet + Child Care, Internet + Children's Art, Internet + Children's Food Safety, Internet + Children's Toys , etc. It is believed that with the continuous advancement of "Internet +", the Internet will be more and more integrated with the subdivided children's field. The children's market is a big market because every child is associated with a family. Studying the "Internet +" in all areas of the children's market is actually studying the "Internet +" of each family.

In the future, for the majority of businesses, the family entrance is the best. However, children who have children will have a family. The logic, I think everyone will know at a glance.