Focusing on football and running areas Suning Sports promotes "China-made wisdom" landing date: 2016-07-12 14:08
In the TV broadcast screen, the narrator looks at the players running hotspots to illustrate the game; in the training hall, the coach monitors the athlete's status through sensors; the football is embedded with chips and records the player's touch data intelligence technology, which has long been widely used in professional sports events. in.
Under the upsurge of the national sports campaign, how do these technologies become popular and let people enjoy the joy of sports scientifically and healthily? On July 11th, more than 100 sports brand companies gathered in Suning headquarters to witness the establishment of the China Smart Sports League and explore future sports. The road to intelligence in the industry.
Smart products such as intelligent running, hiking, fishing, etc.
This conference, organized by Suning Tesco and featuring the theme of Science and Technology to make the sport simpler, attracted a total of more than 100 brands of sports products from across the country.
The conference site is full of modern technology and youthful movement. In the main venue area, people were first attracted by the smart sports equipment they exhibited: smart running shoes, smart badminton rackets, smart treadmills, smart watches, and even smart fishing floats.
The on-site staff introduced Anta's core runner intelligent running shoes and said that this shoe is implanted with a chip to accurately monitor the frequency and amplitude of the athlete's forefoot, heel and heel, and send it to the athlete in real time through the mobile phone app. Running posture correction information.
The staff member also explained that beginner fishing people often grasp the timing of the rod to let the fish run away. An intelligent fishing float produced by Jia Jun Ni has been launched on the Suning Tesco. This brings a good news to the fishing friends: The reaction time of the fish float is 32 times faster than the human reaction time. Once the fish hooks, it can shake or ring through the mobile phone. , quickly feedback to the angler.
Today is still the anniversary of the 3rd anniversary of Suning Sports and Outdoors. Three years ago today, the Suning Sports Outdoor Channel officially opened its operations. After three years of development, we have exceeded 1,500 merchants and exceeded 2.7 million SKUs. The relevant person in charge of the Suning e-commerce market introduced that the entire industry is still at an initial stage compared to the increasingly large sports industry market. As an e-commerce platform, Suning is willing to cooperate with brands, technology research institutions and other forces to achieve the popularity of smart sports.
It is reported that Wang Gang, the CEO of MIDI, Xiao Lihua, Vice President of Xtep (China) Co., Ltd., and Liu Zhen, CEO of Shanghai Chuangbing Information Technology Co., Ltd., attended the conference. Sports Industry Contains 2 trillion Billion Big Data: Runners Have the Most Intelligent Needs
At the press conference, the China Smart Sports Alliance was formally established when the participants took a bicycle to generate electricity to light up the words of the China Smart Sports League on the background board.
Guo Dongdong, vice president of Suning Cloud Business Marketing Headquarters, said that China Smart Sports Alliance will integrate upstream and downstream supply chains to serve smart sports businesses and consumers. The alliance relied on Suning offline stores and outdoor sports activities to create smart sports mass experience scenes, popularize intelligent sports product knowledge, and use shunning crowdfunding, Suning new product launch, Suning big single underwriting and other marketing products and means for omni-channel marketing promotion.
Insiders pointed out that Suning’s push for the establishment of the Smart Sports League is based on the grasp of the entire sports industry market, and it is also a positive response to many national industry support policies.
The development goals set by the State Council’s National Fitness Program (2016-2020) show that by 2020, the number of people participating in physical exercise once or more per week will reach 700 million, and the number of people who regularly participate in physical exercise will reach 435 million. National fitness has become a driving force for promoting the development of the sports industry, stimulating domestic demand and forming new economic growth points.
The sports industry market is gradually expanding into a new blue ocean for capital chase. Liu Zhen, CEO of Shanghai Chuangbing Information Technology Co., Ltd., stated that the market size of China's sports industry in 2016 was about RMB 2 trillion. Driven by this big cake, smart device shipments continued to grow. Related data showed that Fitbit, Xiaomi, The wearable devices of brands such as Apple reached 19.7 million units in the first quarter of 2016, a year-on-year increase of 67.2%.
Through the investigation of smart device users, Ice Founder found that those who participated in running, equipment training, cycling, walking and playing had the strongest desire to purchase smart sports equipment, among which the smart demand of running users was the highest, accounting for all 59.6% of runners. This point was confirmed by more and more sun runners in the circle of friends.
Focusing on football and running areas
Leading the establishment of the China Smart Sports League, was interpreted by the outside world as a pawn for Suning to strengthen the development of the sports industry. As early as June 2014, when marrying with FC Barcelona, ​​Sun Weimin, vice chairman of Suning Cloud Business, said that for Suning, it is not simply a sports marketing campaign, but also hopes to use this as a starting point for marketing sports. He believes that marketing sports includes the marketing of sports life. Sports are not only sports with competitive characteristics, but also should be the state of daily life of everyone.
At the conference on the 11th, Sun Weimin believes that in the future, Chinese consumers will be a wealthy and leisurely consumer group. They will pay more attention to quality and individual consumption and favor products with value proposition. Sports and culture have become areas for tapping consumer value propositions.
Sun Weimin said that according to past understanding, exercise makes people healthy, and health makes people live longer. But this is not enough. He took professional athletes as an example to show that real sports do not necessarily bring people health. So, how can we achieve the goal of achieving longevity while enjoying happiness through sports? Sun Weimin believes that the theme of the "Smart Motion" fits this idea. In the Internet age, people's movement data and product experience data are combined to make people never love sports. To fall in love with sports, to achieve longevity dreams through intelligence.
Investing in PPTV, Advancing in Jiangsu Football, Merging in Inter Milan, Leading Ice Technology, and Developing Sports Outdoor Category In June of this year, Suning established a sports group that aims to build football as the core, covering competitive events, media promotion, and fan culture. , E-commerce platform as one of the Internet sports ecosystem.
Specific to the development of sports outdoor categories, Sun Dongyun vice president of marketing headquarters Guo Dongdong introduced, Suning Sports Outdoor will combine the advantages of online and offline O2O, focusing on football, running areas, to create a comprehensive online football derivatives sales channels. In addition, since 2016, Suning has partnered with the China Foundation for Poverty Alleviation to launch a 10-year cooperative strategy for good people to combine sports and public welfare.
Guo Dongdong introduced that Suning Sports Outdoors relies on the big data resources of 250 million members to share information on visit trajectory and order information with merchants, and through C2B reverse customization, carries out underwriting marketing, pre-sale, crowdfunding and other internet marketing methods to explore consumption. The need to drive a new model of manufacturing.
At present, the country is vigorously promoting the transition from manufacturing to manufacturing in China. Guo Dongdong said that Suning Sports and Outdoors will focus on promoting the establishment of China’s wisdom in soccer, running and other fields. All products with unique technologies, unique designs, unique concepts, unique property rights, and strong sense of technology will be incorporated into our China-made smart projects. Suning will focus on resources to support sales, enhance sales, and help innovation.
In addition, the reporter was informed that in order to celebrate the 3rd anniversary of Suning Sports and Outdoors, Suning Tesco held the online 7.11 Sports Outdoor Festival and invested tens of millions of sports outdoor exclusive coupons to give back to consumers.
In the TV broadcast screen, the narrator looks at the players running hotspots to illustrate the game; in the training hall, the coach monitors the athlete's status through sensors; the football is embedded with chips and records the player's touch data intelligence technology, which has long been widely used in professional sports events. in.
Under the upsurge of the national sports campaign, how do these technologies become popular and let people enjoy the joy of sports scientifically and healthily? On July 11th, more than 100 sports brand companies gathered in Suning headquarters to witness the establishment of the China Smart Sports League and explore future sports. The road to intelligence in the industry.
Smart products such as intelligent running, hiking, fishing, etc.
This conference, organized by Suning Tesco and featuring the theme of Science and Technology to make the sport simpler, attracted a total of more than 100 brands of sports products from across the country.
The conference site is full of modern technology and youthful movement. In the main venue area, people were first attracted by the smart sports equipment they exhibited: smart running shoes, smart badminton rackets, smart treadmills, smart watches, and even smart fishing floats.
The on-site staff introduced Anta's core runner intelligent running shoes and said that this shoe is implanted with a chip to accurately monitor the frequency and amplitude of the athlete's forefoot, heel and heel, and send it to the athlete in real time through the mobile phone app. Running posture correction information.
The staff member also explained that beginner fishing people often grasp the timing of the rod to let the fish run away. An intelligent fishing float produced by Jia Jun Ni has been launched on the Suning Tesco. This brings a good news to the fishing friends: The reaction time of the fish float is 32 times faster than the human reaction time. Once the fish hooks, it can shake or ring through the mobile phone. , quickly feedback to the angler.
Today is still the anniversary of the 3rd anniversary of Suning Sports and Outdoors. Three years ago today, the Suning Sports Outdoor Channel officially opened its operations. After three years of development, we have exceeded 1,500 merchants and exceeded 2.7 million SKUs. The relevant person in charge of the Suning e-commerce market introduced that the entire industry is still at an initial stage compared to the increasingly large sports industry market. As an e-commerce platform, Suning is willing to cooperate with brands, technology research institutions and other forces to achieve the popularity of smart sports.
It is reported that Wang Gang, the CEO of MIDI, Xiao Lihua, Vice President of Xtep (China) Co., Ltd., and Liu Zhen, CEO of Shanghai Chuangbing Information Technology Co., Ltd., attended the conference. Sports Industry Contains 2 trillion Billion Big Data: Runners Have the Most Intelligent Needs
At the press conference, the China Smart Sports Alliance was formally established when the participants took a bicycle to generate electricity to light up the words of the China Smart Sports League on the background board.
Guo Dongdong, vice president of Suning Cloud Business Marketing Headquarters, said that China Smart Sports Alliance will integrate upstream and downstream supply chains to serve smart sports businesses and consumers. The alliance relied on Suning offline stores and outdoor sports activities to create smart sports mass experience scenes, popularize intelligent sports product knowledge, and use shunning crowdfunding, Suning new product launch, Suning big single underwriting and other marketing products and means for omni-channel marketing promotion.
Insiders pointed out that Suning’s push for the establishment of the Smart Sports League is based on the grasp of the entire sports industry market, and it is also a positive response to many national industry support policies.
The development goals set by the State Council’s National Fitness Program (2016-2020) show that by 2020, the number of people participating in physical exercise once or more per week will reach 700 million, and the number of people who regularly participate in physical exercise will reach 435 million. National fitness has become a driving force for promoting the development of the sports industry, stimulating domestic demand and forming new economic growth points.
The sports industry market is gradually expanding into a new blue ocean for capital chase. Liu Zhen, CEO of Shanghai Chuangbing Information Technology Co., Ltd., stated that the market size of China's sports industry in 2016 was about RMB 2 trillion. Driven by this big cake, smart device shipments continued to grow. Related data showed that Fitbit, Xiaomi, The wearable devices of brands such as Apple reached 19.7 million units in the first quarter of 2016, a year-on-year increase of 67.2%.
Through the investigation of smart device users, Ice Founder found that those who participated in running, equipment training, cycling, walking and playing had the strongest desire to purchase smart sports equipment, among which the smart demand of running users was the highest, accounting for all 59.6% of runners. This point was confirmed by more and more sun runners in the circle of friends.
Focusing on football and running areas
Leading the establishment of the China Smart Sports League, was interpreted by the outside world as a pawn for Suning to strengthen the development of the sports industry. As early as June 2014, when marrying with FC Barcelona, ​​Sun Weimin, vice chairman of Suning Cloud Business, said that for Suning, it is not simply a sports marketing campaign, but also hopes to use this as a starting point for marketing sports. He believes that marketing sports includes the marketing of sports life. Sports are not only sports with competitive characteristics, but also should be the state of daily life of everyone.
At the conference on the 11th, Sun Weimin believes that in the future, Chinese consumers will be a wealthy and leisurely consumer group. They will pay more attention to quality and individual consumption and favor products with value proposition. Sports and culture have become areas for tapping consumer value propositions.
Sun Weimin said that according to past understanding, exercise makes people healthy, and health makes people live longer. But this is not enough. He took professional athletes as an example to show that real sports do not necessarily bring people health. So, how can we achieve the goal of achieving longevity while enjoying happiness through sports? Sun Weimin believes that the theme of the "Smart Motion" fits this idea. In the Internet age, people's movement data and product experience data are combined to make people never love sports. To fall in love with sports, to achieve longevity dreams through intelligence.
Investing in PPTV, Advancing in Jiangsu Football, Merging in Inter Milan, Leading Ice Technology, and Developing Sports Outdoor Category In June of this year, Suning established a sports group that aims to build football as the core, covering competitive events, media promotion, and fan culture. , E-commerce platform as one of the Internet sports ecosystem.
Specific to the development of sports outdoor categories, Sun Dongyun vice president of marketing headquarters Guo Dongdong introduced, Suning Sports Outdoor will combine the advantages of online and offline O2O, focusing on football, running areas, to create a comprehensive online football derivatives sales channels. In addition, since 2016, Suning has partnered with the China Foundation for Poverty Alleviation to launch a 10-year cooperative strategy for good people to combine sports and public welfare.
Guo Dongdong introduced that Suning Sports Outdoors relies on the big data resources of 250 million members to share information on visit trajectory and order information with merchants, and through C2B reverse customization, carries out underwriting marketing, pre-sale, crowdfunding and other internet marketing methods to explore consumption. The need to drive a new model of manufacturing.
At present, the country is vigorously promoting the transition from manufacturing to manufacturing in China. Guo Dongdong said that Suning Sports and Outdoors will focus on promoting the establishment of China’s wisdom in soccer, running and other fields. All products with unique technologies, unique designs, unique concepts, unique property rights, and strong sense of technology will be incorporated into our China-made smart projects. Suning will focus on resources to support sales, enhance sales, and help innovation.
In addition, the reporter was informed that in order to celebrate the 3rd anniversary of Suning Sports and Outdoors, Suning Tesco held the online 7.11 Sports Outdoor Festival and invested tens of millions of sports outdoor exclusive coupons to give back to consumers.
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