China Home Watch: Three major development trends detonate the 2016 furniture market

[Office Partner Counseling Center] In March, the annual Spring Furniture Fair came as scheduled. The three major exhibitions were successfully staged in Dongguan, Guangzhou and Shenzhen, and ended successfully, presenting a wonderful home feast for the audience. The three exhibitions, which are known as the “Chinese Home Wind Vane”, have been held for many years. Each session attracts many outstanding exhibitors from the industry. It is also an important node for each brand to launch new products, which conveys the annual fashion trends, product trends, industry trends, etc. information.
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Trend 1: Simple design will lead the market

Although solid wood furniture is still the mainstream product in the market, its design style has gradually retired from complexity and luxury. In the past, complex carvings and excessive design have been replaced by simple lines and clear fashion design styles.

Take Connaught as an example. At the Guangzhou Furniture Fair, the Chinese minimalist homemaker, the Conraden brand, launched the K2 series, leading the trend of simple design. Simplicity is not the same as simplicity. Although the Conraden K2 series looks simpler in design, the simpler products are actually designed with higher content, because not only the aesthetics, but also the practicality, and the minimum line are satisfied. At the same time, these two points must meet the requirements of ergonomics. Compared with the previous products, the upgraded K2 simple style has higher requirements for designers.

Trend 2: Black walnut, cherry wood, etc. will become the mainstream in the market

As a precious hardwood, cherry wood is mainly produced in Europe and North America. Its texture is fine, clear and straight, and it is the main material for high-grade solid wood furniture. Although they appeared very early on the market, their market share is not high due to their high prices. At this year's furniture fair, valuable walnuts such as black walnut and cherry wood have clearly become the darlings of the market. Whether it is solid wood furniture or solid wood veneer, this kind of wood is used. Even the color and pattern of many plate furniture are black walnut and cherry wood. near. At the brand exhibition of Conraden fashion sofas, the K2 series has added cherry wood design, combining solid wood lines and simple styles, natural comfort and elegant elegance, giving the product a new fashion sense.

Trend 3: European furniture famous for its sleek simplicity

According to statistics from last year, solid wood furniture accounted for 50% of the total furniture exhibition, and this year, the market still loves solid wood furniture. The difference is that compared with previous years, the furniture exhibition of American solid wood furniture is relatively reduced, ushered in the spring of Nordic solid wood furniture.

The market is blowing up the Nordic wind, and its number has increased significantly compared to last year. It is worth noting that the European furniture, which is famous for its sleek simplicity, has sprung up and is appreciated by the exhibitors and has become the protagonist of the show. European furniture is known for its design, blending classical culture with modern design. Simple but not simple is its biggest feature.

As the transmitter of the European minimalist lifestyle, the overall line of the furniture of Connaught is soft, and all the corners and even the “joint” area of ​​the load-bearing area are swayed with edges and corners, and the smooth and soft lines run through the whole body in one go. Not only that, but the European-style furniture after the corners and corners are designed with humanity in mind to make consumers feel more caring.

It can be seen that with the continuous improvement of people's aesthetic consciousness, simple and fashionable solid wood household items will become the darling of consumption, detonating the Chinese furniture market in 2016.

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