Xiaokuo has something to say: Footstepping on 10,000 yuan is a kind of experience? Little cool is no experience, but Sneaker (shoe collectors) should feel it!
If you go to know the question, "What is the experience of stepping on the 10,000 yuan?" The answers you get are nothing more than a rigorous analysis of coins and bills that have been mixed with different coin values ​​through mechanics and materials science. Feet; There is also a play that you don't have to eat.
But the most praised one must be the answer to this: "Friends, cross Adidas Yeezy Boost 750?"
Because of this pair of shoes, people are willing to spend nearly 10,000 yuan lining up to buy.
This is the goods! Adidas Yeezy Boost 750 Light Grey Glow In The Dark
Regardless of whether you think it is ugly or beautiful, it is the most expensive sneaker in the second quarter of 2016. The highest price has been fired to 1,471 US dollars (nearly 9,800 yuan), which is five times its original price.
There are many such sneaker, or, there are a steady stream of "limited", "joint cooperation", and "replica" shoes launched each year, every quarter, every month.
The list of the most valuable sneakers in the second quarter of 2016, based on data from the sneaker trading on eBay
The most expensive 10 pairs of shoes in the second quarter of 2016, apart from a pair of Japanese ASICS, were divided by Nike and Adidas. (Reebok was acquired by Adidas in 2006)
Of course, you don't represent more people paying.
Top 10 Most Valuable Purchases in the Second Quarter of 2016
AIR JORDAN is the absolute king of innocence and has won 8 of the top 10 purchases in the second quarter of 2016.
In 1988, a pair of AIR JORAN 3 black cement was born. Some people say that it means the meaning of the shoes is like the meaning of the iPhone for the mobile phone, because it opens the Nike marketing mode that we know well.
This pair of shoes has been limited sale four times, the latest sale of retail price of 160 US dollars, sold out in a few minutes worldwide. A few days before the sale, there was a large number of people waiting in line at the front of the store. A few minutes after the official launch, thousands of pairs of black cement are sold on eBay at 2-3 times the price. In fact, several years later, there are still more than 1,000 pairs on sale on eBay. More importantly: This kind of thing happens every Saturday. Every week, one or two pairs of shoes are available for sale. Each shoe has its own story. Each story can be derived from different colors. Different colors can be used in other limited editions.
We all understand the routine, that is, every time a new shoe is released, it is not worth the wallet. When the fans watch the game, they can cry for the loss of a game, or they can splurge for a player's outstanding performance. Nike cleverly uses the shoes to connect the player with the fans. Which boy did not have the fantasy of wearing Micheal Jordan on the court during his adolescence? Each time Micheal Jordan scores, each time he fights, he provides fans with more reason to buy the pair of shoes.
So when we see the top ten list of the highest total purchases in the second quarter of 2016, we can't be surprised that Air Jordan has so many doubles. After all, for many sneakerheads, as long as they are Nike, they will buy them. Not to mention the basketball jockey Air Jordan series.
If AJ is a love card, then Adidas' Yeezy, NMD series is the real topic machine.
Yeezy, which Kanye and Adidas have collaborated with, has brushed its presence to the extreme.
The data comes from the shoeless data website Campless
This pair of Yeezy350 original 200 US dollars, recently on eBay, you may find it was fired to more than 5 times the original price. In addition to the trendy design of the shoes themselves and the fact that they are said to have a sense of hi-hat on their feet, the biggest heroes that make it pop will definitely be the topic star - Kanye West who is known as Grandpa, his wife Kim Kardashian and his wife's sisters. How many fans do you know about this family's Instagram?
Kim only sent a picture of Yeezy 350 to 820,000. The Yeezy season 4 of Kim's three sisters teamed up to make a model. It also received 14 million praises.
The appearance of Yeezy has changed the global second-hand sneaker market. Before it was born, 96% of the used market was owned by Nike while Adidas was only 1%. By 2015, Adidas had 20% of the market. According to Josh Luber’s estimate, the brand’s share of the global used shoe market will increase to 30% this year. In that year, Adidas paid a lot of money to dig up Grandpa from Nike. Now it's really worth trading.
The NMD series sent new models to Edison Chen, Wu Yifan and Yu Wenle before they were on sale in China. It was also a naked topic of manufacture. Still remember when friends circle, microblogging shoes hit it?
But if you spend 10,000 yuan, is it just because of the topical effect of a certain star that you buy a sense of participation? For those who collect shoes, they have a unique pair of shoes to choose from. This pair of shoes actually continues to Appreciation, this is the moment to make them excited.
The founder of Campless said in his TED address: “The shoes themselves have investment opportunities that other products don’t have. Here I not only refer to children who sell shoes instead of drugs. Other children have to wait until the age of 18 to enter the stock market. To many people It is said that shoes are a legal and operational investment opportunity - a popular stock market, but not yet regulated."
Campless is a sneakers data company, based on data from more than 25 million shoes on eBay, based on the world's second-hand shoe market price guidance system, providing real-time (price) analysis of thousands of pairs of shoes. It is like the shoes Dow index, in order to facilitate the management of their own shoes and shoes assets, make a rational analysis before buying.
Under the influence of the Internet, the second-hand trading of sports shoes became more advanced and perfect, and at the same time it inevitably weakened the sense of ritual of people buying and collecting shoes. The original sneaker collection was also an underground culture. It originated from the love of a small part of people's shoes. In the past, people even wanted to buy a pair of limited editions and seek out places thousands of miles away. And now, everyone is sitting at the computer and brushing eBay. It can be bought with just a few clicks of the mouse. Sometimes it even bids. It's boring.
When the shoe collection was manipulated into roasted seeds and nuts and even developed into a tool for profiteering by speculators, it seemed to be less interesting.
As GQ video Sneakerheadz said, "People used to go into the store to see if I loved or disliked this pair of shoes. It's that simple."
So what are we doing now to chase a pair of shoes?
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