The pen, a kind of inheritance of culture, remembers that when you went to school, practicing pen characters used to be an assignment. "A two middle school students, three four college students, five six are pens!" This is a joke-style piece that has been circulated among students, but it also carries many people's recognition of the pen. In recent years, the figure of the pen has begun to fade out of our sight. People began to choose a neutral pen with a simple style and a convenient writing, a water-based pen... a pen, is it really away from us?
User survey: How many people use pens?
In October of this year, the netizen "Xingyue Sonata" sent such a post on Baidu Post Bar "How many people use pens?"
Two months later, this post certainly did not attract attention, but still received responses from 23 netizens, but the answers from these netizens made people think deeply. Of the 23 netizens' responses, only two said they still use pens. Previously, the same topic of the post on the Douban Internet has also appeared, the landlord "riding the snail to go for a walk" also appeared similar results, according to his statistics, in the past month, 54 netizens responded, in addition to cherish, In addition to the people who recalled and teased, only four people said that they still use pens.
The netizen "return" said in the reply: "It doesn't take many years, it seems that high school will not be used..." And the netizen "disappears" means: "Shrimp is called a pen? I have never seen this thing since I was in high school. Now The college entrance examination uses a black gel pen."
Market: Pens are less than one tenth of pens
Yesterday, in the stationery area of ​​a large shopping mall in Freedom Road, Changchun City, Ms. Qiao, a stationery counter salesperson, warmly greeted the customers. In just ten minutes, she sold 12 pens, but none of them were neutral. pen.
"Now few people buy pens and use gel pens." According to her introduction, there are nearly a hundred pens in her counter, including 12 pencils, 9 crayons, and more than 40 gel pens. There are 24 oil pens, and there are only 7 pens that used to be the main writing instrument.
Consumption: two people still use a pen
Ms. Qiao said that at her counter, there are a few hundred yuan of Parker pens, and a few dollars for a budget student. "In addition to the high-end, it should be said that the type is quite complete, but there are not many people who really want to buy a pen."
She said that there are mainly two kinds of people who buy pens today: one is the parents of students, and the other is intellectuals or business people with higher education levels. And those intellectuals who buy pens are more concerned about the brand of the pen.
"In a few years, no one will choose a pen," she said.
Trend: the pen is gradually gifted
Really, as the merchant said, the pen has fallen?
According to the latest data provided by market research firm Euromonitor, last year, including non-luxury brands, pen sales in China increased to 7.8 billion yuan, an increase of nearly 17% from a year ago.
Where does this part of the growth come from?
Recently, some media reported that the design team of Parker Pen Company, the world's largest writing instrument manufacturer, has deepened the color of its pen ink to cater to the writers of Chinese characters and added a special Chinese character to the nib. "Fu" means prosperity and good luck. It also includes a special edition pen with a golden dragon that is priced at 39,888 yuan.
Penny McIntyre, head of office supplies at Parker's parent company, Newell Group, said in an interview that these moves helped push China into Parker's largest sales market. In the past three years, Parker's sales in many of China's nearly 500 store counters have soared by 30% to 50%. Parker sells its collection designed specifically for China at the counter.
In this regard, Professor Cui Yongjun, a well-known sociologist in the province, said that the sale of pens has shown that it has evolved from writing tools to gifts and even luxury goods because they are affordable accessories and are in the Chinese gift-giving culture. Very useful.
For the evolution of the pen, one is to continue to preserve the cultural heritage of China. Moreover, it is also the development of a new trend of the pen. It no longer appears in our daily life, but as a kind of art, luxury. The product is preserved and continues to serve people as a spiritual culture.
Source: Rondo
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