"The biggest highlight of the crazy installed network is: F2C (from the manufacturer to the consumer) + O2O (online mall sales, offline services)," an industry insider commented.
Judging from the current business model of the madness network, the success of the madness network is that he is different from other B2B and B2C, adopts the vertical E-commerce F2C+O2O operation mode, and implements online sales, payment, offline experience, and enjoyment of services. From the traditional physical display display to the electronic classified reserve display, we will properly resolve the contradiction of reasonable pricing and benefit distribution of “offline stores and online transactionsâ€.
The madness of the net is growing rapidly
In 2015, from the procurement of materials, to the decoration and sale of furniture, everyone in the competition cut this big cake in the competition to see who cuts fast and cuts. Just at this time, there was a new force of the third-party professional e-commerce direct supply platform represented by the wild-installed network, and the cake of household materials procurement was taken.
On May 15, 2015, the wild-installed network trial operation.
On September 18, 2015, Mangden Network 2.0 was officially launched on the market in response to market demand, becoming the first online shopping platform in China to integrate the Internet and home building materials. At present, the madness network has been on the line for more than 20,000 sales of products, covering furniture, building materials, home textiles, home appliances and kitchen supplies. In addition, Furnishing Network has different channels such as furniture city, building materials city, home city, home decoration hall, shop street, etc., covering all kinds of goods in the field of home building materials and first- and second-line industry brands, including Siemens, Bull, LG, Dongpeng, Jiumu and Emerging brand Xiaoxiong Electric.
Yuan Huizhong, founder of Madden.com, said, “The reliable project is to look at the problem from the perspective of user needs. They are satisfied with the user’s need, or the grasp of the user application scenario in the future.†Adopt F2C+O2O business model, open up two channels of online and offline, and set up nearly 1,000 service stations in the country. “Self-operated store + enterprise store†is its current mode composition, and complete offline service station system. To provide consumers with pre-sales consultation, store experience exchange and after-sales service. Users can experience offline, online payment and shopping, saving a lot of time and cost.
Stabilizing the cornerstone to pursue a new ecological environment of family life
In July of this year, Furnishing Network won the "China Top Ten Integrity Home E-commerce Brand" at the "4th China Internet and Smart Home Integrity Construction Conference". This is undoubtedly an affirmation of the stability of the past year for the madness of the net, is a "strong agent" for the future to continue. The madness network will continue to move forward with the new ecology of the family life scene, as the founder Yuan Huizhong said, “User home decoration, just move the mouse, you can find building materials, find the foreman, Look for supervision, find designers, see renderings, buy furniture, etc."
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