1. Baby stroller brand positioning needs differential thinking
Many stroller companies have come up with "safe strollers" and "environmental strollers". They are known to consumers as commonplace. The "safety" card for baby carriages is only a general guarantee, lacks individuality and uniqueness, and it is often difficult to impress consumers. Therefore, it is necessary to pay attention to highlighting the brand-new technological image of the brand, emphasize the differences in the functional features of the products, and create the unique advantages of the brand. Through these aspects, we can identify the market positioning of the brand phenomenon.
2. Baby stroller brand positioning needs to occupy the mind of consumers
Although the brand's positioning is determined by the company, but it does not recognize the need for consumers, so baby stroller brand positioning is the most important thing is to comply with consumer psychology. The so-called marketing is a war of mind, the ultimate battlefield where consumers' minds build brands. Brand positioning is like a sorting box in the post office. If the brand's positioning is not clear and clear, it can't be conveyed just like a letter without an address. If the brand is clear, it needs to have a special brand, and it will be able to find the corresponding sorting box and become the benchmark for consumers.
3. Baby carriage brand positioning needs precise market segmentation
Precise market segmentation plays a crucial role in brand positioning. At present, the thinking of the logarithmic stroller company is focused on the line set by the opponents. Many toy companies believe that since other people succeed, then there is nothing wrong with doing it, or that they can do better. The disadvantage of this idea is that it causes the company to fall into the opponent's front, resulting in homogeneity and failure. Therefore, the market segment needs to jump out of the competition to find the market in order to see from a rational perspective.
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