Reporter Wu Wenping
In recent years, Hongyan Electric has maintained a compound annual growth rate of revenue and profit of more than 20%. Under the grim situation of the overall economic downturn, maintaining a doubling rate every three years is unique in the entire industry.
This is due to the fact that Hongyan has a new and innovative mind, driven by innovation, and promoted by upgrading.
This small enterprise, which used to be only a switch panel, now has four major product groups of electrical, electrical, lighting, intelligent electrical, and hydroelectric pipelines, and has upgraded to become a supplier of integrated solutions for electrical connection and building electrical control systems. Smart lighting, smart home and other fields have become the leader in integrated supply in the industry.
Hongyan always finds the right place and seizes the opportunity. On the one hand, in-depth intelligence and "Internet +", let the traditional manufacturing industry "old tree sprouts." On the other hand, aiming at individual needs and consumption upgrades, we will play a transformation and upgrade “combination boxing†and focus on smart homes.
Innovation is to upgrade products intelligently
Recently, the first portal of domestic lighting, Aladdin Lighting Network, conducted a comprehensive evaluation of four brand downlights. As the only Chinese brand, Hongyan’s comprehensive assessment ranks first.
This result is both unexpected and reasonable for Wang Micheng, president of Hongyan Electric. For a long time, Hongyan has always been a step forward and has a preemptive layout. As early as 2010, when Hongyan entered the LED lighting industry, it took the lead to seize the commanding heights of smart lighting. In 2012, China Putian and Hangzhou Municipal Government signed a contract to establish China Putian Intelligent Lighting Research Institute to fully support the development of Hongyan LED industry in Hangzhou. Today, Hongyan's R&D investment accounts for about 7% of sales, with the focus on smart homes. In contrast, the average R&D investment in the entire building electrical industry is less than 3%.
At the Guangzhou International Lighting Exhibition in 2014, Hongyan demonstrated a new intelligent technology that uses the APP to control the lighting system. One mobile phone can control all the lighting fixtures, not only the light and darkness of the light, but also the color and color temperature. This achievement caused a sensation at the exhibition site.
However, three months later, Wang Micheng realized that enterprise technology innovation must be guided by market demand. A grounded gas intelligent product must first meet the consumer's control habits. He pointed out in the company's internal meeting that this kind of use of the mobile phone as a terminal operation is a false demand. "Will the elderly and children at home use the APP? Open the APP operation, at least it takes 11 seconds, and with a one-button switch, it can be done in one second."
The switch panel is widely distributed in the home, and the frequency of use is high, which is in accordance with the user's habits. In the end, Hongyan disassembled all the complicated functions of the mobile APP into the switch panel, and realized one-way operation, and the tentacle was controllable.
Putting people first and building a "smart home"
In 2016, Hongyan focused on doing one thing, that is, using smart panels as control terminals to lay out the smart home industry chain. Wang Xiaodong, head of Hongyan smart home research and development, said that last year, Hongyan had more than 200 patents distributed around smart homes, half of which were invention patents. (turn down to the 4th edition)
(Continued from the first edition)
Into the Putian Intelligent Lighting Research Institute, Wang Xiaodong demonstrated the smart home products of Hongyan to the reporter through the smart panel. He can gently adjust not only the switch of a certain device, but also the scene mode setting to make the electrical appliances and curtains in the room reach the ideal state.
"This is still the smart home version 1.0, and now the smart home version 2.0 has been upgraded into a whole-house smart IoT platform, turning smart panels into smart home portals, platforms and terminals." Wang Xiaodong introduced in each family Into the account, Hongyan through the layout of the Smart Home Control Center (SHC), to achieve visual intercom, security monitoring, lighting control, appliance management and other operations. Moreover, this system does not require rewiring, the traditional switch can be replaced in place as a smart panel, download the corresponding APP, connect to the wireless network, you can achieve various functions.
Wang Micheng said that the new positioning of Hongyan is “smart expertâ€. “Simple and convenient smart home systems are the real needs of the people. The key to deepening the supply-side structural reform is to solve the problem of unequal between products and needs.â€
The market is the best evaluation master of Zhijian Home. Last year, Hongyan sold thousands of smart home control centers in China's Putian·Central International Real Estate in Guiyang. This property has also become the first smart living community in Southwest China to integrate home, business, health, education and entrepreneurship.
Since October 1 last year, all the new houses on the land that were transferred or allocated to the cities and counties in the province have been fully renovated and delivered, and the residential buildings under construction are encouraged to actively implement the full renovation. "This is undoubtedly a great benefit for the commercialization of the "smart expert" in the future for Hongyan. Now, Hongyan is working with several domestic first-line real estate brands to promote the construction of "smart housing"."
Open cooperation and layout smart ecosystem
Next, Hongyan will refer to the data operation and service of smart homes, and further explore and cultivate new consumption growth points.
“China’s aging population is accelerating, and China’s traditional concept has a culture of home-based care. At present, nearly 90% of the old-age market is supported by domestic services, with high costs and high turnover.†Vice-President of Hongyan Brand Development Department Manager Yan Jing said that Hongyan will combine manufacturing and service industries, based on the existing smart home control system, to join security and smart wearable devices, and to support the home business, pension, property, medical and other back-end services. .
"The physical condition of the elderly, children can be known at any time even if they are thousands of miles away. If there is an emergency, the elderly can press the first aid button, or by signal capture, synchronous call property and hospital, the first time to go to the door, this is outside The hardworking children have alleviated a lot of worries."
"At the moment, the embarrassing situation facing the entire industry is that the secondary usage rate of smart homes in the market is less than 10%." Wang Micheng said that smart homes must be transformed from luxury goods to rigid demand. Therefore, in the future, in addition to deepening the user's thinking, Hongyan will also enhance the service awareness based on human considerations.
For a long time, Hongyan has always adhered to the mentality of open cooperation, realizing cross-border integration and interconnection, and creating an ecological circle of sharing and win-win. In September last year, Hongyan and Ali Intelligent reached a strategic cooperation, together with smart panel as the smart home system to control the terminal; last December, Hongyan and Midea have also reached cross-border cooperation, and their smart panel series products will be connected to the US M. -SMART smart home platform; and recently Huawei HiLink smart family ecology, there are also Hongyan figure.
From switch sockets to smart panels, from LED lighting to smart lighting, from home information boxes to smart home control centers, the Hangzhou building electrical company is doing enough to illuminate the industry.
"We have evolved from smart lighting to smart homes and upgraded to smart cities in the future, which will subvert people's existing lifestyles," said Wang Micheng.
(Editor: HN666)
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