On March 5, 2015, the Prime Minister pointed out in the government work report that “the “Internet +†action plan was formulated to promote the integration of mobile internet, cloud computing, big data, internet of things, etc. with modern manufacturing, and promote e-commerce, industrial internet, and The healthy development of Internet finance has guided Internet companies to expand their international markets.†Some practitioners believe that the government work report has indicated the direction of development for China’s outdoor industry: the establishment of an outdoor industrial ecosystem and the transformation of outdoor industries from product pull to service systems.
A key step in “building an ecosystem of outdoor industries†is to integrate outdoor industries into the Internet+ era. How to integrate? We believe that we can start with the four stages of cognitive upgrading, information sharing, data mining, and model application.
Cognitive upgrade
"Internet +" thinking is to create the "One Belt and One Road" and realize the ideological changes in the global "interconnection and interconnection" strategy. Outdoor industry practitioners must break their inherent thinking and upgrade to the "Internet +" thinking model. Only cognitive upgrading can promote the transformation and upgrading of the entire outdoor industry, can promote the information sharing, data mining and the transformation and application of new models and new achievements, and achieve historic changes to the "service system promotion."
Information Sharing
Ma Yun announced Ali's future “troika†at the 2012 Global e-Commerce Conference: Platform, Data, and Finance. In the past three years, Ma Yun’s “troika†is beginning to advance. In the “Internet+†era, does the outdoor industry have its own “troika� Information sharing, data mining, and model application! The outdoor industry must achieve integration, transformation, and upgrading, and information must be shared. Some brand owners have opened up inventory information to stakeholders such as distributors, affiliates, and outdoor camps, which has greatly promoted product sales, inventory optimization, and brand development. "Information sharing" is undoubtedly the "horse" of the "troika."
Data mining
Adjusting the structure, changing the mode, and stabilizing growth are the inevitable requirements for domestic industries to adapt to the Internet+ era. China's outdoor industry maintains a growth rate of more than 30% every year. It is undoubtedly a blue ocean industry. However, from the industry comparison point of view, the outdoor industry is characterized by "scattered, small and weak". The outdoor industry is also facing the pressure of transformation and upgrading. How does the outdoor industry adjust its structure and transfer methods? Without big data and data mining foundations, it will undoubtedly fall into the trap of making decisions. To avoid falling into this trap, we must intensify the regularity and trend data on the basis of information sharing and the formation of big data so as to innovate the development model and allow the entire outdoor industry to embark on a more rapid and healthy development path. "Data Mining" is even more a "trouble horse" of the "troika."
Mode application
The rapid development of the outdoor industry is undoubtedly the inevitable result of technological innovation (innovation of new materials, etc.), channel innovation (the upgrading of traditional channels to e-commerce channels, etc.) and model innovation (B2C, O2O, etc.). In the era of Internet+, the outdoor industry must form a better model for better serving the outdoor leisure and sports needs of the masses on the basis of data mining, and urgently needs model innovation and application. The innovative application of outdoor industry models should be more integrated with cloud computing, big data, and the perception of the Internet of Things to better serve the needs of individuals and groups in outdoor recreation, hiking, cycling, camping, crossing, extremes, and polar patterns. The application of model innovation is a new engine to promote the sustained, rapid and healthy development of the outdoor industry. He is like the “horse†of the outdoor industry and decides the direction of the outdoor industry and the future of the industry.
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