What factors need to be considered when choosing an international early education brand?

The educational development of each country is inextricably linked to its history and culture. Therefore, the educational philosophy of different countries is not the same. It is these differences that create the difference between different education systems.

Western education attaches importance to general education and focuses on cultivating students' "free spirit, critical thinking, citizen's responsibility, and lofty ambitions"; while China is more concerned with professional education, that is, emphasizing the function of education.

Because the national conditions are different and the environment is different, the two can't talk about the advantages and disadvantages. However, with the escalation and intensification of social competition, Chinese parents and students have already realized the general knowledge of "independence, self-confidence, analysis, judgment and decision-making ability". The importance of education.

Therefore, some international early education brands that adhere to advanced educational concepts, such as British Antenna Early Education, and American Jim, have gradually attracted the attention of the market and attracted the interest of early education investors.

If investors want to choose the international early education brand to join, what factors need to be considered?

First of all, we must consider the degree of convergence between foreign educational concepts and the mainstream Chinese culture .

The degree of convergence between foreign educational concepts and the mainstream Chinese culture determines the acceptance of the Chinese market. Take Chinese and English education as an example: British education is most affected by Locke’s “elite education”, that is, to cultivate “people who have virtue, wisdom, etiquette and learning”. American education that has experienced the war of independence and abolition of slavery is deeply influenced by the concepts of democracy, equality, and freedom.

In this respect, the English-style early education that emphasizes order and quality is more compatible with Chinese mainstream culture. Therefore, the British Antenna Early Childhood Education has won the reputation of “the most suitable international early education brand for Chinese families”.

Second, we must focus on the quality of early education courses.

The course is the carrier of the early education concept. If there is no high-quality early education course, it is difficult for the early education brand to renew its vitality.

Good education has something in common. For example, the British Antenna Early Childhood Education and the United States Jimmy are all focused on the creation of a variety of happy courses, and they all use "game teaching" as an important method of curriculum implementation.

However, the courses of the two are quite different in terms of origin, system, curriculum objectives, and age-appropriate stages. For example, from the origin of the course, the British Antenna Early Learning course was designed by the team of international master education experts based on EYFS (the British National Early Education Program); and the Jim Jim's curriculum system is combined by the Shermans. Developed in the field of early childhood education.

Therefore, investors need to understand in depth, compare and match, and choose high-quality courses that they recognize and meet market needs.

Once again, franchisees should keep in mind the phrase "choose a brand is to choose to join the service." Joining support is the key to the development of the Early Learning Alliance Center. A good early education brand will provide follow-up support for the franchisees, such as the “work promotion table” service mode pioneered by the British Antenna Baby Early Learning, that is, the operators will start to intervene in the operation of the franchise center from the stage of design and decoration. In the recruitment, training, trial operation and other time nodes, the company's operations are fully tracked and promoted step by step. Only such a service can enable investors to benefit from joining the model.

The huge money scene of the early education industry has gradually emerged. In order to seize the opportunity and get a share, investors should comprehensively inspect and select brands that have high market acceptance, good course quality, and good service. Only in this way can we lay a good foundation for the successful operation of the franchise center!

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