Text editors help book icing on the cake

Sensing thinking and capturing inspiration, sharing experience text editors to help book framed icing on the cake □ Chen Wenzhao judges whether a book can be counted as a good book, without looking at the content, only the appearance can make people love it, this is a good book. Exquisite binding is an indispensable means for a book to become a good book. However, if the design of the binding is only dependent on art editing, even if there is a novelty of digging, it is far from impossible to make a book a good book. . This article is based on a set of literary books “I like you, Jinbo Children's Literature Series”, which I participated in planning and editing. I would like to talk about the role of text editing in book design.

As a part of book publishing, the binding design of books is to subtly arrange various characters, graphics and colors. It seems to be the task of art editing, and has little to do with text editing. In fact, in the book publishing, the text editor is often the responsible editor of a book, and plays an important task in coordinating and coordinating the various production links of the book. In addition, the text editor is the first reader of a book, which is conveyed by the book text. The information is best understood. As an important link between the author and the reader, the text editor must judge the final appearance of a book and propose an overall design idea that conforms to the content of the book. Therefore, the overall idea of ​​a book's binding design should be done by text editors. He must accurately convey the information in the book to the art editors, and assist the art editors to achieve the binding design of the book.

The information expressed in the title of the book and the name of the author, the name of the publisher, etc., is especially important in the design of the binding. The content of these texts needs to be provided and confirmed by the text editor. Secondly, the selection and use of the cover graphic, as well as the illustrations and patterns in the various inner pages, are even more indispensable in the book design of the book. These patterns and illustrations must also conform to the contents of the book. In addition, the color matching is also an important means of binding design, color has a certain mood, such as red warm, blue quiet, only a full understanding of the book content, it is possible to choose the color tone. It can be said that the highest state of book-loading art is not the external "packaging", but the internal and external harmony of "making the environment". It is a systematic project. This complicated project cannot be accomplished solely by art editors. It's done by art editors and text editors working together very well.

The column "is a set of literary books that target children and children as the target readers, but the overall binding design of this set of books is completely out of the position of the children's book that was generally accepted by the market at that time. It is a maverick, a unique way, and abandoning the lively style. I chose the elegant and fresh design road. First of all, the design concept of this set of books was completed by text editors, art editors and illustrators. "I like you, this set of books, is the work of the poet Jin Bo, its most moving place. Being succinct in his writings and scenes. The author expresses his love for nature and his love for life through poetry, essays, fairy tales and other literary genres. His love and affection for life are deeply touching. For such literary works, If you use the lively children's book design elements that were popular at that time, you can not only accurately convey the meaning of the author's words, but also look like an elegant and fresh garden that is dressed in a lively market. It is extremely uncoordinated. After the work, the text editor exchanged the experience of reading the work with the author of the text. It was finally decided to position the book's bindings as an ethereal and elegant style. The text editors repeatedly communicated with the art editors, and when the two editors agreed on the final design idea, they started to find the right illustrator. After that, the three people were different. From the perspective of the work, the text has been repeatedly pondered. In the process, everyone constantly generates new ideas, constantly abandons the ideas that are not in line with the words, and finally reaches a consensus after repeated trials and runs. This process seems to be long. In fact, due to the deeper communication, the design of the art editor and the author of the illustrator have been made in one go, and the organic integration of content and form has been achieved.

Secondly, it is not enough to fully realize the design concept of the ethereal and elegant style. It is not enough to consider the cover design. To make the books have the overall coordination style, we must also grasp the principle of “virtual reality”. The combination of reality and reality is an indispensable aesthetic feature in the art field. This is easier to understand in art forms such as painting and calligraphy, and it is difficult in book design. How to make a book's binding design how to achieve virtual reality is a great test for the artistic cultivation of designers and text editors. In the book "I like you", there are poetry collections, as well as collections of essays and fairy tales. How to make the presentation form reflect the unity of the whole set of books and conform to the characteristics of their respective styles, and it takes a lot of thought. In the end, in the design, the means of blanking was boldly adopted through the clever arrangement of the words. The reason why it is bold is that as a set of books with text reading as the main content, it is impossible to insert a lot of pictures, or leave a lot of blanks, which will make readers mistakenly waste paper on this book; The layout design of the book does leave a lot of blanks, but these blanks are very smooth due to the intention of the text editors, so the reading is very smooth, and the white space is not abrupt, and the text is very harmonious, giving the reader a reading experience. Decent, the page gives people a very beautiful visual experience. It can be seen that the wonderful sense of form, if it is separated from the organic arrangement of the content, will inevitably hurt the text. Only in the editing and publishing process can the editing of the text content be completed better. In addition, the book is interspersed with color illustrations and black and white text, and does not use any special paper and craft. Therefore, from the appearance of "real", the books are extremely simple, but because of the "virtual" information created by the blanks, the reading experience is very beautiful.

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