The Refinement in the Original Ecological Design of Ning Shiwei Pastry

Product Positioning: The green barley used in Ning Shiwei Pastries is from the Qinghai-Tibet plateau, which is more than 3,000 meters above sea level. The natural, non-polluting and original ecology is the core selling point that companies must convey to consumers.

Therefore, in the packaging design, Bai Xinglong expressed the core design concept of the original ecology of the barley from four aspects: structural design, pattern design, color design, and text design.

Transparent plexiglass material packaging, to achieve the second use of the packaging and the second transmission, after eating the food can also make the storage box, more green! The side illustrations depict the ecological environment of the Tibetan Plateau and local ethnic characteristics as endorsements for the design of the entire product. The packaging of the pastry boxes is presented in the form of green husks. It is easy to understand and the key concepts of the Central Plains Ecology are cut!

The entire packaging design includes both a new order of core elements, a solid cultural foundation, a balance between commerce and art, abandoning stacking and stacking, and displaying the core concepts of the original ecology in a clear, easy-to-understand, and easy-to-remember way for consumers to see at a glance. And can resonate!