When the end of the 70s, 8090 became the main consumer group, it has already announced the opening of the Yan value and the economic era of Bige. In such a context, consumption upgrades can be interpreted as: screening out the precise target audience, making consumers willing to pay for high premiums, and cultivating customer loyalty. The era of buying and holding hanging silk with a small head has passed. The era of relying on visual packaging design to attract younger generations of consumers and cultivate fans has arrived. This article will introduce you to the creative packaging design.
The packaging design culture in the new era is more concerned with the green design of environmental protection, as well as the packaging design that is suitable for displaying the personalized packaging design of products and the packaging design of modern products for e-commerce sales, and the security and anti-counterfeiting packaging design. .
The packaging design culture under the new situation requires vitality, dynamics, volume and depth. Constantly accumulate design factors, apply the expansion and extension of natural shapes to the design, and bring vitality to the design pattern, while paying attention to making the design dynamic, such as through the use of curves, the transformation of the body in the space, etc. Dynamic effect. In the practice design process, partial reduction, addition, flipping, flexion and other methods can be used to make the product of packaging design more dynamic and more humanized.
The famous "7-second law" of the American marketing industry has clearly told us that consumers will decide the willingness to purchase goods within 7 seconds. The first impression directly determines the consumer's interest in the product, and then triggers the function, quality, and The price and other concerns, because this is an eyeball economy era. At the same time, under the current consumption upgrade trend, people are no longer sensitive to price, but instead pursue more quality and emotional experience. They are more willing to pay for the brand premium, paying for the sentimental and cultural personalized packaging design, because this is a Differentiation needs dominate the era of market consumption.
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