Portable independent small package snacks are favored

Life is becoming more and more busy. People no longer stay in homes and offices for long periods of time. The “always on the road” lifestyle is becoming more and more common. Therefore, in China, consumers are beginning to demand convenient snacking at all times. According to the Innova Market Insights 2017 report, the nut manufacturers have taken note of this trend. In the snack category of nuts and pralines, R & D has introduced more and more independent small packaging new products of Ba Danmu, making California Ba Danmu portable Stand out from the snacks.

According to the 2017 Innova Market Insight report, new snacks highlighting portable packaging have shown significant growth. This trend is particularly significant in the Chinese and US markets. With the increasing emphasis on healthy lifestyles of Chinese consumers, independent portable packaging has been favored by consumers not only in the global market but also in the Chinese market.

The Innova Market Insights report shows that nearly a third of Chinese consumers will seriously consider the health aspects of their products when choosing snacks. Health has exceeded tastes, raw materials and prices and has become the most concerned factor for consumers. As Chinese consumers continue to grow demand for healthy portable snacks, to cater to this trend, Chinese manufacturers are also competing to launch 25 grams of “daily nuts” packaged products. They focus on the development of small packaged nut snacks, or mixed nuts with dried fruit products. These new packaging helps to encourage consumers to eat nuts every day and educate people about the best daily consumption of nuts.

In the global market, the number of individually labelled snack products continued to increase, with the growth rate increasing from 7.4% in 2012 to 9.0% in 2016, with a compound growth rate of 20%. Among them, the Chinese market has performed outstandingly and has led this growth. In the past five years, China's snack market marked a compound growth rate of 30% for individually packaged new products, and the US market ranked second with a compound growth rate of 18%.

In addition to the statement of health of independent small packages in product packaging, the statement of origin also shows a significant growth trend in the global market. Manufacturers realize that the origin not only represents the quality of the raw materials, but also guarantees the nutritional value of the products. The Innova Market Insights 2017 report points out that from 2012 to 2016, the composite growth rate of nut snacks in the country of origin was 30% on the packaging—a compound growth rate of 13% higher than the total number of new nut snacks. Although in the Asian market, there is still ample room for development of snack food packaging claims. However, in the past five years, the number of new snack products marked with origin in packaging in Asia has increased significantly, with a compound growth rate of 42%.