Founded in 2012, Hangzhou Youke Cosmetics Co., Ltd. is an e-commerce company specializing in the vertical field of cosmetics. Among the top 15 cosmetic brands in the country with 15 official B2C platform stores, 9 companies are operated by our company, including Estee Lauder, MAC, Clinique, L'Occitane, etc. In this article, the author shares the methods of cosmetics packaging and problems in our company's e-commerce channels and the recommendations of corrugated packaging enterprises, and provides references for everyone.
Vulnerable cosmetic packaging type
After years of operation of the e-commerce platform, our company has summarized some types of cosmetic packaging that are particularly vulnerable to breakage during express delivery, mainly in the following three categories.
Columnar
Among the cosmetics operated by our company, 2 products are very popular, one is the moisturizing hydrating spray of La Roche-Posay, and the other is the TFS Calendula Water Milk Series. Both of these products are columnar products. The easily damaged parts are the caps on the head of the bottle. During the transportation process, the caps often rupture due to external force, sway, etc., causing the products to be polluted by the outside world. Customer rejection and dissatisfaction. Not only that, it also wastes the operating costs and courier costs of the warehouse.
2. Duckbill
The problem that is easy to appear in the duckbill products is the duckbill in the head of the product. In the cosmetics operated by our company, it mainly appears in the two kinds of products, L'Occitane shower gel and Clinique cleansing soap, usually in the warehouse operation process and package. During the transportation, there is a break and the whole pump is detached.
3. Paste class
Vulnerable cream products are generally lipstick and mascara. Lipstick products are prone to breakage of the paste. If the lipstick is damaged by the customer, it will affect the use; mascara products are prone to water and oil separation, and because of its slender shape, it is easy to be transported. Broken.
E-commerce channel cosmetics packaging
1. Packaging appeal
(1) High-end products
The packaging of high-end cosmetics not only prevents the cosmetics from being damaged during transportation, but also ensures that the products received by customers are exquisite and complete. Therefore, when designing the packaging of high-end cosmetics, you must pay extra attention. For example, in the gift box of the high-end cosmetics, a suitable fixed card slot is designed, and the card slot should be consistent with the internal size of the gift box, and can be freely adjusted according to the size of the product purchased by the customer, so as to ensure that the product is not bumped by the transportation after being fixed by the card slot. Misplaced or broken.
(2) Mid-end products
There are many types of mid-end cosmetics, and spray is one of the more common ones, especially in summer, but the spray cap is very fragile because its walls are very thin and the buckles are very shallow. Couriers often use the method of throwing to sort the parcels, which is easy to cause damage to the caps. Therefore, it is necessary to find targeted auxiliary packaging materials to solve this problem.
For such products, a polyethylene foam tube can be selected, which has a wall thickness of generally 0.5 cm and has a large elasticity, which can prevent external force from being squeezed and prevent product damage. This method is suitable for any product with a fragile cap.
(3) Soft products
At present, many daily chemical products are selected for soft packaging, which is not only convenient to carry, but also can save packaging costs, but if it is sold on an e-commerce platform, it is easy to break and leak when transporting. The reason for the leakage is that the product is soft and is easily squeezed by external force. This requires us to study the characteristics of the product. When the soft product is placed, it needs appropriate comfort space and cannot be mixed like other popular products. Therefore, when packaging soft-packed products, it is necessary to separate the soft-packed products and select the inflatable columns that match the product size for packaging. The inflatable column can give the product a proper space, and can effectively block all external forces, so that the product can be fully protected.
2. Packaging example
(1) Packing with bubble film or pearl cotton
In the process of express delivery, online shopping products usually need to be repackaged on the basis of the original packaging of the products. The general food, mass cosmetics and household appliances department stores use corrugated boxes as outer packagings, and at the same time, they must cooperate with bubble film or pearls. Cotton is packaged, as shown in Figure 1 for the packaging of a product of our company with pearl cotton. In the case of clothing and other products that are not easily damaged, small products use plastic bags as outer packaging.
Advantages of using bubble film or pearl cotton packaging: simple packaging, low cost, cutting bubble film or pearl cotton into equal size shapes, then wrap the product, fix it with tape, and finally put it in a suitable corrugated box. Express; cover a wide range of categories, can be used in large areas. Disadvantages: the packaging is more common, can not attract the customer's eye; the protection performance is general, the content is easy to break; generally the auxiliary material is used to fill the inner space of the corrugated box, not environmentally friendly.
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