The implementation of the new international regulations has brought huge impact to the mahogany market.
On January 2, the proposal adopted by the 17th Conference of the Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES CoP17) was officially implemented on a global scale. Since China is a party to the Convention and has not made a reservation to the proposal adopted by the conference, China, like other parties, has begun to implement these new regulations today.
The CITES's control over the international trade of Sian rosewood has been extended to its wood, finished products and semi-finished products, which is bound to bring huge fluctuations to the redwood industry.
â–¡â–¡Reporter Qiu Qiuju
Red wood raw material gap appears
The 17th Conference of the Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES CoP17), which closed in early October 2016, adopted a series of proposals. The CITES control of the international trade in S. chinensis has been extended to its wood and finished products. And semi-finished products, namely, red rosewood, sawn timber, handicrafts, etc. will no longer receive import declarations. For the imported wood and furniture of the red rosewood in Southeast Asia, it is required to issue the identification certificate of the tree species. And all the objective evidence has shown that all the red rosewood woods in Southeast Asia come from a single tree species, Sian rosewood.
With the official implementation of the Convention on International Trade in Endangered Species of Wild Fauna and Flora, the control of redwood has been settled. In Africa, since December 31, 2016, the Mozambican authorities have completely banned the export of black and yellow sandalwood (Purple Tan) wood, lobular red sandalwood logs and plates. The Convention on International Trade in Endangered Species of Wild Fauna and Flora has issued a Notice of Contracting Party No. 57 in Geneva, Switzerland, all Dalbergia (except as listed in Appendix I), Tesman Guido Bean (ie Texan Guyi Sumu) Or Terry's Gu Yi Buti), Pellegrini's Guibao Bean (ie Pele Guyi Sumu or Pelleguyi Buti), Demos Guibao Bean (ie Demi Guyi Sumu or De All parts and derivatives of Miguel Buti have been regulated since January 2. Among the 33 species of redwoods in the national standard of redwood, the most used hedgehog rosewood and 16 species of Dalbergia (scented wood, black rosewood, and red rosewood) are listed in the endangered appendix II, plus the sandalwood already listed in the endangered appendix II. A total of 18 kinds of redwoods have been listed as international second-class (and first-class) endangered species.
All of this means that the international trade of mahogany will be strictly controlled, and many of the wood in the mahogany national standard will be regulated. For a time, the industry's "redwood raw material gap theory" is very rampant: after July last year, Burmese rosewood rose more than 50%; African rosewood prices exceeded 6 to 7; red rosewood rose more than 60%, a hard to find; Zambian rosewood The increase is over 50%, and the rise is fierce... The consequence of this is that most of the factories are still tightening the production of normal raw materials, and some small and medium-sized factories are compressing the inventory to only maintain the production operation. Under the state of the pot, even some manufacturers reduce production or transform alternative materials, and wait to wait.
Affected by the shortage of raw materials for mahogany, some mahogany markets staged a battle for mahogany. According to industry analysts, this phenomenon is due to the continuous tightening of the supply of traditional mahogany materials and the unbalance of the hard demand of domestic manufacturers until the concentrated outbreak, and the chain reaction of the selective selection of alternative materials in the process of factory transformation.
Redwood consumer market is gradually picking up
From mid-2016, some rosewood raw materials prices began to rise, and the recent performance is more concentrated. With the slight rebound in the price of mahogany raw materials, the mahogany market showed signs of gradual recovery, and the prices of various materials increased in different degrees. Industry experts believe that the price recovery of mahogany raw materials is not due to the expansion of demand for mahogany furniture, but the price restoration after the bursting of mahogany foam. Now, the foam and moisture of the mahogany have been basically squeezed out, and the price of mahogany furniture has fallen to the bottom, and the market is gradually picking up.
Li Xingchang, executive chairman of the Presidium of the Traditional Furniture Professional Committee of the China National Association, believes that the price recovery of mahogany furniture has not yet fully manifested. As the market and consumers have become more rational, and each company stores a certain amount of materials, furniture products also have a certain amount of stock, which requires a process of digestion. Both the economic environment and the market situation require a “soft landingâ€, and furniture prices will appear in a slow and continuous rise without any skyrocketing.
Li Xingchang said that in 2017, both the market and enterprises will further differentiate. With the depletion of current precious mahogany materials, the industry will enter a “de-redwood†stage to find new alternative materials, such as the development of dark hardwood materials. The current scarcity of materials will force the reform of the enterprise and subdivide the market: on the one hand, enterprises will pay more attention to the deep utilization of the original precious mahogany materials and take the high-end customized route. On the other hand, in the use of materials, the audience is facing a wide audience, using new materials, new positioning, new packaging, emphasizing innovative design, adapt to the new furniture consumer groups.
According to Deng Xuesong, chairman of the Chairman of the Traditional Furniture Professional Committee of the China Furniture Association, the industry is now at the intersection of the first phase of consolidation and the second phase. There are both a smooth road of rising development and a turning point of crisis, and the trend of industry segmentation and market differentiation is already very obvious.
Industry segmentation has become an inevitable trend
Deng Xuesong believes that there will be no more overall market recovery and collective rise in 2017. In the future, the industry will enter a new stage, and polarization will be adjusted in the adjustment: a group of enterprises will be cleared out, and another batch will rise rapidly, the industry pattern There will be fundamental changes in a few years. For enterprises that have been cleaned out, this period is the deepening of the crisis; for the rising enterprises, it is a new world full of opportunities, and the industry will enter the stage of industry segmentation and in-depth adjustment.
So how is the mahogany industry subdivided? Deng Xuesong believes that there are three aspects from the product type. First, the collection of antique furniture, the so-called collection level is not to consider the system of the system, as long as the furniture is done, to really reach the height of fine furniture in the Ming and Qing Dynasties, there will be a market; the second is the Pan-Ming-style redwood Furniture, including active "pan" and passive "pan": active "pan" has a clear goal, based on the Ming and Qing furniture, improved and innovative, has its own style personality; passive "pan" is Imitation of the Ming and Qing dynasty furniture is not imitation, only a rough look; the third is the new Chinese style, "adaptation and lead the contemporary lifestyle" mahogany furniture.
Deng Xuesong pointed out that "new Chinese style" should be a "new Chinese style" based on a new way of life. In the second period of development of the mahogany furniture industry, it should be the search for self in the stable development of the economy, the return to Chinese life, and the innovation of lifestyle. When the mahogany furniture industry cannot provide the mahogany furniture products needed by the market, the industry will inevitably undergo a change. The potential demand of consumers is the driving force for market development and progress. The new Chinese style needs to improve, redesign and innovate traditional furniture, but the design innovation of furniture products is definitely not blind innovation. The "new Chinese style" that people talk about is strictly a lifestyle in the new era. The change of mahogany furniture needs to correspond to the changes in people's lifestyles. This is the core.
“'New Chinese style' is not 'old bottled new wine'. The production structure and marketing method must be synchronized with the product innovation. If it is not innovative, it is still a 'front store, back factory' and so on. Only a dead end, this model will always be Outdated," Deng Xuesong said.
Industry segmentation will have a certain impact on the company, which type of products and enterprises have the greatest risk? Deng Xuesong expressed his views.
For enterprises, the less risky is the Ming and Qing imitation furniture enterprises that are positioned at the collection level. These enterprises are not too large in scale, and they are positioned in fine-grained Ming and Qing styles. Although such enterprises are small in scale, they represent the industry. The achievements in cultural heritage are the spires of the pyramids, and such enterprises will still be very stable in the future. The risk is the Pan-Ming-style mahogany furniture company, many companies will go out.
For the product, the products at the middle end of the Pan Mingming furniture with high risk basically have several remarkable features: the same technology, the same materials, the same furniture problems, the same consumer groups, and the homogenization of products. Great.
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