This week's U.S. Open tennis tournament at New Jersey's USTA Billie Jean King National Tennis Center, this year's final Grand Slam is bound to attract many fans to watch the game. Snapchat (the company has now changed its name to Snap Inc.) took the opportunity to cooperate with the American Tennis Association to ship the Spectacles launched last year to the venue for sale.
Audiences wearing this kind of sunglasses that can shoot video can capture the dynamics of the players. In addition, they can also shade the sun properly when watching the game outdoors, which sounds very convenient.
The eyeglasses are still the bright yellow vending machine Snapbot. This time, Snap Inc. is using trucks, boats, and pull-air helicopters. So you may encounter them on the streets of New York. The trailer is heading to the tennis center or airdropped to the ground.
This concentrated sales campaign will last for two weeks until the end of the game on September 10.
If you still have the impression that Snap Inc. officially launched its first hardware product at the end of last year, the method is also very high-key. The yellow robot Snapbot roams the country, only appears in one place a day, sells it and goes. It was the only sales channel in the first few months. Consumers had to go to the official website and use maps to pursue the whereabouts of the robots.
Using hunger marketing, tech enthusiasts at the time looked for this yellow box just like the national treasure hunt, and found that they had to brave the cold in the outdoors.
Apart from the excellent sales scene of the tennis event, Snap Inc. also invited a celebrity to advertise smart glasses on social platforms. The American tennis player Bethanie Mattek is already on Instagram. A small video of her wearing a blue Spectacles in a helicopter.
However, Snap Inc. recently released financial reports showing that sales of smart glasses have declined. The company’s total revenue for the second quarter of this year was US$181.7 million, of which the other operating income was US$5.4 million, while the other operating income in the first quarter was US$8.3 million, which is mainly composed of Spectacles. According to a rough calculation of the price of a pair of glasses for $130, there were about 41,500 pairs of glasses sold in the second quarter, which was 22,500 fewer than the 64,000 in the first quarter.
The latest development is that Snap Inc. plans to upgrade the first generation of smart glasses, adding two more buttons to achieve AR effects. And the company is broadening the sales channels of smart glasses. In June this year, Snapbot was first introduced to Europe. Now Spectacles is already on Amazon and some retail stores. However, if it can increase sales, it may have to wait until the third quarter earnings report comes out. Can know.
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