Today's home store “forms†and “content†are changing: home shopping malls accommodate more and more other formats, full of life; home improvement companies focus on high-quality model rooms, pay more attention to providing lifestyle; The store is working hard on marketing methods to make consumers prefer to shop. In general, home stores are becoming more and more lively and become an indispensable part of consumers' daily lives.
Store: In addition to furniture, you can always buy something else.
Going to the home shopping mall is to buy furniture and building materials, and this concept needs to change. Nowadays, large-scale home shopping malls are no longer “ending†the furniture and building materials brands in the investment promotion. Related household items such as home appliances and soft clothes have already been included, and even more and more “unrelated†formats with homes are also incorporated. For consumers, home shopping malls are “more material†than department stores, and shopping is more rewarding.
Renovation: Experience more life scenes
In the past two years, the Internet has begun to “invade†the decoration industry, and the consumption concept of consumers, especially young people, has also changed. Different from traditional consumers who value decoration materials, consumers pay more and more attention to the decoration effect and design level. The decoration company is also working hard to change and cater to the changes in consumer tastes.
The offline experience of home improvement products is especially important. Some home improvement companies have also begun to take the big store model, using several floors of stores and commercial buildings as stores, and some even use a single-family building to open the experience hall. In addition to opening the store, the decoration company integrates the industrial chain and takes advantage of the unique advantages of home decoration, from the main material to the foundation construction, from the furniture to the soft assembly decoration, to provide consumers with one-stop service.
Store trend: brand marketing sells furniture and also carries variety
Discounts, sweepstakes, and full consumption reductions are also the marketing methods that brands and stores value, but the forms are beginning to diversify. Many consumers even come to the mall for activities.
The connection with music and stars is a big selling point for home store marketing. Some of them offer concert tickets, such as the "Songs of the Years" specially sponsored by Jimei Home, which has set up different forms of free tickets for consumers. Others invite the stars to the scene, for example Brand spokespersons patronize brand stores, not only enhance brand awareness, but also bring popularity to the store, but also become a marketing method supported by the store management. In addition, health talks, fashion shows, and folk performances are all carried out in the store, making the store more interesting.
Store decoration: more and more refined
Today, whether it is a home store or a brand storefront, it is conveniently located. Consumers do not have too many requirements for the location of the store, but more and more concerned about the atmosphere and the level of sophistication. Many consumers enter the storefront not for shopping, but also hope that the storefront furnishings and decoration style provide some home inspiration. Renovation with a wide range of elegant storefronts can attract the attention of consumers.
In this regard, home stores and brand stores are constantly being adjusted. Many merchants will arrange products related to the main selling brand category to create a home atmosphere. For example, the lighting storefront also has furniture, soft clothing and sales, and the decoration store can also represent furniture accessories. The exquisite store reflects the taste of the business owner, and is also impressed. The key to consumers.
Believe that "big store" does not bully
Many years ago, many consumers thought that the decoration was “cattyâ€. Many consumers prefer to go to the building materials market to “buy goodsâ€. They have the benefits and the market. Nowadays, the control channels of large brand stores are strengthened, providing quality products and offers. The strength of the price is getting stronger and stronger. More and more people are starting to choose brand stores in hypermarkets, and consumers have more trust in hypermarkets.
In addition, the independent flagship store has become another consumer choice, and the influence of the brand has become more and more important in the minds of consumers. The service capacity of hypermarkets and brand stores is also improving. The first payment and no reason to return are gradually becoming the service standard recognized by the industry, making consumers more trustworthy in the quality and service of “big storeâ€.
Storefront service has improved
In the process of shopping, the quality of store staff is gradually improving. The staff's clothing is neat and courteous, and they are familiar with the nature of the product and the after-sales process. The honest and guaranteed service will make consumers feel at ease. Different from the common "male and wife shop" in the past, the clerk is more professional.
In addition, the after-sales service of the store has improved. Many shop assistants actively face and solve problems after the after-sales problem, provide clear solutions, and improve the user's goodwill.
The designer fully draws on the international popular factors, and the streamlined design has created a precedent for the shape of the copy table. The most advanced LCD backlight technology is adopted, and high-brightness and energy-saving LED (light emitting diode) is used as the light source, so that the light uniformity and brightness of this product are qualitatively improved compared with the traditional copy table, and the display effect can be similar to that of the LCD comparable.
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