From the surge of customization in 2015 to the multi-explosion in 2016, and this year, starting from the beginning of the year, a number of customized companies have listed and competed in the capital market. From the published semi-annual performance reports, the demand for home customization is high, the market potential is huge, and the future growth trend cannot be underestimated. The whole house customization is the development trend of the whole customization industry. Many cross-border brands have joined the customization industry this year. The boundaries of custom homes have become increasingly blurred and the boundaries have become more and more extensive. Everyone is very optimistic about the future development of the whole house customization. Of course, the home customization industry is also undergoing some changes under the impetus of market development and consumer demand. After the market experience and the consumers' picky, the home customization industry has begun to shift from the homogenization phenomenon to the branding effect. In addition to focusing on customized products, consumers gradually began to pay attention to the R&D design, construction process and after-sales service of customized enterprises.
Zhou Kaijun, General Manager of Feimei Furniture (Beijing) Co., Ltd.: The key to the customization of the whole house is the quality of the software system.
Whole house customization is the development direction of the home customization industry. The future market will be a mushroom-type factory based on the digital factory. Based on the environmental protection plate, combined with the plate processing technology, the wardrobe, furniture, cabinets, etc. The production of house products in a factory. From the current sales data of the company, the whole house customization accounted for a high proportion of the business. In addition, the location of some small spaces, such as the foyer, balcony and other locations, will be more prominent. The challenge for the future home customization market is how to achieve customized accuracy after scale expansion. At present, the home customization market is also generally subject to the problem that the error rate is also expanding after the scale is expanded. For home-customized companies, the key to competition is the improvement and improvement of the software system.
Home customization is focused on the needs of wardrobes, tatami mats, wooden doors and TV cabinets. Everyone in the pursuit of customization needs is not only simple, practical, but also some other elements, such as environmental protection, integrated design, innovation and so on. At present, the customization of wardrobes in furniture customization is higher, accounting for about 50%. The key points of custom enterprise competition are mainly in three aspects: first, brand and quality. Only the longer the time is settled in the industry, the more professional it can be. The second is to meet the core needs of users: beautiful, practical, and a combination of beautiful and practical. The automation solution allows users to easily DIY their home is one of the key points of competition. Third, the unification of individualization and scale is the premise of enterprise development. It is necessary to integrate standardized flexible production into all aspects of production and operation. In this way, enterprises can truly achieve healthy and sustainable development. The so-called flexible production means that the production line can be arbitrarily switched between mass production and small batch production under the conditions of consistent quality, delivery time and cost. (Source: Beijing Morning News)
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