At present, the catering service provider market is still in the Spring and Autumn Period and the Warring States Period. There are nearly 1,000 service providers in the country. Of course, there may be only 200-300 of them with development capabilities. The other hundreds of companies are all engaged in OEM sales. It can be said that the competition should be between 200-300 of the head. According to Peng Lei, the catering SaaS guest, the era of the great unification will soon come. However, this website has contacted many companies in the industry and found that Peng Lei’s views are more optimistic. The more common view is that the light-mode SaaS software should have obvious results in 1-2 years, but the integrated catering system It will take at least five years for the dispute to be clear.
On August 31, the Orange Interactive (everyone Xiangmu Company), which has been quiet for a year or so, announced that it has completed the "A round" and "A+" rounds of financing in less than half a year from last year's Spring Festival. . Recently, UnionPay has also launched its own catering system - å’•å’• catering system, on the one hand, this shows that the catering service provider market is not losing heat, the number of entrants continues, and capital continues to pay attention to this market.
Heroes fight for hegemony
"Old man"
On the other hand, players who have already entered the game are mostly in a situation where survival is difficult and profitability is difficult. Nowadays, although the catering service provider market has gone through a period of cultivation of about three years, it has begun to mature slowly, but the high cost of acquisition, low retention rate, and difficult exploration of profitability are still common problems that plague the entire industry. Therefore, even if the catering system giants, they have to seek mergers and acquisitions to achieve complementary advantages.
This website has mentioned in the previous article that the traditional catering software that occupied the top ten seats was mostly merged and integrated, and some were integrated with each other, such as the merger of Si Xun and Shi Ji, the merger of Suzhou Zhijie and Tiancai Shanglong; some were reborn The power is absorbed, such as: 哗啦啦 merged food, Ouqi 玮 merged with the stars, and others are included in the squat, such as Chen Sen, one of the top ten catering system vendors, also accepted the word of mouth at the end of 2016. Strategic investment, re-starting.
"newcomer" attack
The new SaaS service providers who started from around 2013 are now sticking to their respective strengths. Although there is no breakthrough in the exploration of profitability, the power of capital is becoming more and more obvious. In August, Tang Hao, the founder of the two-dimensional fire, once said that he would like to harvest the ordering market within two months, and when answering the questions of Zinc Finance, he said that after three years, there will be only one company in the market. Then at the end of September, the late night rushed the beauty group to seal the two-dimensional fire;
哗啦啦 force the supply chain and focus more and more on the chain restaurant, its supply chain product development more than half a year later, in April this year has been online; and after the establishment of 12 direct branches, In August of this year, it began to vigorously promote channel construction to expand the national market;
Keru Yun focuses on product and technology innovations, focusing on the polishing of hardware products and the upgrading of software systems;
Delicious, do not wait to start from a single point of breakthrough in the queue, and gradually transition to the current stage in "bit, money, people, food, number, media, chain, gold" (respectively corresponding to the table of meals, payment, membership, ordering; data , advertising, supply chain, finance). Other new players, despite the losses, are still sturdy enough to attack the city.
Incoming people constantly
In addition to the new and old catering system vendors, the giants have also entered, such as the US group through the three-level structure (the first level of their own "US group cash register"; the second level: holding screen core technology; third-level investment Tiancai Shanglong And so on) seize market share;
Alibaba is mainly through investment (two-dimensional fire, delicious, etc.) and holding (word of mouth holding Chensen) to complete the strategic layout of the catering ecological.
And as one industry insider feels, "the catering software industry has gradually become the scent of the payment platform." UnionPay recently launched its own smart ordering system - å’•å’• smart catering; and on the eve of the National Day this year, A-share listed company New World will subscribe for 8 million shares with a subscription of 80 million yuan.
Hundreds of contends continue
The "old man" embraced the group. Although the "newcomer" still has a strong fighting force and the giants are constantly entering the game, it can be said that the catering service provider market has unlimited prospects, but the competition is fierce.
In addition, at present, the market is extremely fragmented and the number of merchants per service is limited. Even if the data of nearly 1,000 service providers add up, it still accounts for less than 5% of the total number of catering merchants. Far from the time of harvesting the battlefield, the situation of a hundred schools of thought will continue.
In today's catering industry, the level of scale is relatively low, and there are very few enterprises with sales exceeding 5 billion yuan. In the future, with the increase in scale, the restaurant enterprises will put forward higher requirements for informationization and dataization. The food service industry will also play a greater role in it. It is foreseeable that with the growth of the restaurant, new players in the catering service industry will continue to enter, and competition will become the norm. Only after the fully competitive catering service market can it be truly mature, and can truly promote the transformation and upgrading of the downstream catering industry.
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