Intern reporter Wang Lidi
Every film and television editor Wen Menghua
In the traditional impression of Chinese readers, the bookstore should be a clear window, books are placed in different categories, and customers follow the index prompts to select books in different regions.
However, the B&B bookstore in Tokyo, Japan, offers customers a completely different book-buying experience. This bookstore not only has beautiful furnishings in the Nordic Middle Ages, but also has daily writers' meetings or English salons. The most distinctive thing is that while customers choose books to read, they can enjoy beer at leisure.
In Japan, whether it is a chain of bookstores or an independent small bookstore, they have closed down in recent years. In a depression, the B&B bookstore not only stands still, but also attracts more and more readers. Yesterday, the reporter of "Daily Economic News" had the opportunity to meet face-to-face with B&B's co-founder, Numaru Nana, and listened to his detailed interpretation of the B&B bookstore's management.
B&B Bookstore co-founder Nakama Kotaro (for the organizer)
Three major characteristics: selling furniture, doing activities, drinking beer!
The B&B Bookstore is located in the Setagaya Ward, which is famous for the troupe and second-hand goods in the western part of Tokyo. It is co-founded by Namibooks, the book-planner of the Namabooks, and Kojiro, the owner of the "Kettle".
Two years ago, they noticed that for traditional bookstores, the advantage lies in the huge book size and indicative index, which is convenient for customers to select books. However, with the development of the Internet, online book purchase provides a more diverse and accurate way of purchasing books. The advantages of traditional bookstores are gradually disappearing, and e-books and online book purchases are about to become a new trend. So before starting the B&B bookstore, they decided to run a bookstore in a new model that was different from the traditional bookstore.
B&B, a 100-square-meter bookstore, has won the favor of its customers because of its three characteristics:
The first feature is that the bookstore Nordic medieval style furnishings are available for sale. In order to form a unified and harmonious style with the bookstore, the furniture is customized by the manufacturer. After being transported to the bookstore, it will be decided according to the actual appearance. If a customer wants to buy furniture, the bookstore will add a new piece of furniture.
In the Numa, Jintaro said to the reporter that the profit of buying furniture is not very high, only about 10%, but this cooperative operation still has its advantages: the bookstore does not pay the advance payment one by one, and the manufacturer reduces it. Inventory, saving inventory space.
The second feature is that B&B has 1 or 2 writers' speeches and English salons every day. For traditional bookstores, organizing activities is a particularly energy-intensive task. On the one hand, it is difficult to invite guests, on the other hand, it is annoying to plan and execute. However, Nakagawa Jintaro has a hard time understanding the difficulties of traditional bookstores. He asks every reporter: "Why can't traditional bookstores do activities? It's not complicated."
For B&B, activities are done every day. There are three employees in the bookstore responsible for organizing the event, and each person plans about 10 per month. The event venue is housed in a bookstore, half of the space is used for activities, and things like curtains are used to separate them. Customers and staff are used to this type of business.
Exchange activities are paid, and readers need to pay around 1,500 yen for tickets. There are no more than 50 people in each activity. Only 2 or 3 customers participated in the previous work, but they were basically maintained at 30~49. The number of guests is related to the content of the event. Well-known writers often bring their own speeches and it is easy to attract more guests.
The third feature, naturally, is beer. The bookstore name "B&B" is an abbreviation for "book and beer", meaning "book and beer." For the fast-paced and high-pressure Tokyo residents, drinking beer while reading a book is a pleasure, and it has become a leisure way after a busy day. Some netizens joked: "The boss is really smart. When the guests are happy with the beer, they are more willing to buy books."
Breaking the business: the advantage of an independent bookstore is the book selection
Nakagawa Jintaro revealed to reporters the income of the bookstore: "The income of furniture is not very large. One or one set can be sold in one month. The income of activities, books, and beer accounts for about one-third of each. Lower."
The reason why a small B&B bookstore can operate from a wind and water is related to its unique geographical location. Nakagawa Shintaro believes that it is difficult to operate in this way outside of Tokyo in Japan. Because the guests need to invite guests to the event, if they are not in Tokyo, the traffic is very inconvenient and the transportation costs are relatively high. In this way, the income of the activity will be reduced or even lost.
However, Nanauma Shintaro believes that if you are not in Tokyo, nor do you say that you can't operate in this way at all, you can consider other ways. For example, if you don't have a writer, you can consider making some reading clubs, exchange meetings, or local special events.
When talking about the most essential core of the bookstore - the question of selecting a book, the thinking of Nakagawa Shintaro has both the savvy vision of the merchant and the calming intention of the craftsman.
General bookstores need to put the books they want to sell in a very eye-catching position. For smaller bookstores like B&B, customers usually have a strong purpose; because customers come with expectations, instead of thinking too much What book is in a prominent place. In the view of Nakagawa Jintaro: "The small bookstore is not too big, it is relatively convenient to find a book. If you have a lot of good books, the probability of a customer encountering a good book will be even greater.
Therefore, the selection of books is a very serious matter for B&B bookstores. Nakazawa Kyotaro told reporters: "The store manager is responsible for selecting books, and the boss and other employees will also participate in the book selection. If the employees have familiar areas, the store manager will also The board is handed over to the staff.†He also stressed that the selection of books not only requires discussion and research, but also the intuition of books. This kind of intuition can't be trained, it comes from the experience accumulated in long-term work practices.
For all those who want to run a bookstore, Uchida Jintaro summed up a story: "It is very difficult to make money in a bookstore. You must do things with hobbies and enthusiasm."
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