HC Security Network News
Can chat, can sing, can tell jokes, will say storytelling, can control home appliances by voice, but also understand Hangzhou dialect... To say that the most popular consumer smart hardware products in 2017, smart speakers count one. Statistics show that from December 2017 to February 2018, the penetration rate of smart audio increased by 50%. In 2017, many AI speaker products including Ali Tianmao, Xiaomi Xiaoai, Cheetah Mobile Leopard and Baidu RavenH came out one after another. Smart speakers are no longer a rarity.
However, low-priced "thousand yuan machine", simple voice interaction, and extremely similar AI speakers are becoming more and more popular in the market. "You have me and I have" seems to be the only threshold for brands to launch new products. From the actual sales situation, the low-end, homogenized smart speakers have been unable to keep up with the consumer demand for audio quality and voice interactive experience. The development of new functions and the development of new categories have become the needs of various "military". The bottleneck of breakthroughs is also related to whether they can continue to “share a piece of the pie†in the market of hundreds of billions of smart speakers.
Can accompany you to play the truth, big adventures can also send WeChat differentiated positioning to help enterprises "take" the market
"Xiaoqing Xiaoqing, come to the song." "A cool" is given to you!" "Xiaoqing, let's play the game of guessing the country!" "Okay!" Ms. Li Ling and her just working in Hangzhou I bought a smart speaker Xiaoqing. "I just want to play the game by voice, Xiaoqing will give some keywords, then I will guess which country is described according to these words. After guessing, I will get the corresponding points." In the view of Ms. Li The smart speakers with so many voice interactive game functions are simply saving the singles. "And in addition to guessing the country, Xiaoqing can accompany me to guess the name, guess the dialect, guess the animals, and even play with my voice. What a big adventure game!"
Judging from the existing situation, there are currently a few players who use smart speakers as the carrier of voice interactive games. "We are developing a competitive answering game that will enable two users to participate, and will cooperate with the answering platform in depth later." Wang Feng, founder of the Blueport Interactive, said, "Different from some low-end AI speakers on the market, Xiaoqing is Voice interactive game and sound quality are two main features in the high-end market." In his view, consumers' pursuit of sound quality of speakers has been improving, "So, Xiaoqing also chose to make the sound more textured during research and development."
In addition to playing games, Xiaoqing, Tencent has just launched the Tencent listener also takes into account the advantages of WeChat. In addition to the quality of high-quality sound, Tencent has specially set up the voice system for sending and receiving WeChat function and self-developed. Just press and hold the function button to leave a message, and then release it to send WeChat. The old man and the child are also "so easy!" â€
On the surface, the smart speaker is a general-purpose speaker, but in fact it carries many new technology applications, such as voice interaction, artificial intelligence, cloud computing capabilities, rich audio resources and service content. In the face of increasingly fierce market competition, using and using these technologies to make smart speakers "smart maximize" has become the key to the success of the company's successful card position track.
The AI ​​speaker market continues to “white-hotâ€. Focusing on the consumer experience is a winning “magic weaponâ€.
In the afternoon of the working day, there were not many people in the mall. Mr. Wei, who worked near Longhu Tianjie in Binjiang, Hangzhou, used the lunch break and was visiting the Yixin Smart Home Experience Center. "I want to choose a smart speaker to put it at home. My wife and I have higher requirements on sound quality. I can't listen to it online, so come to the store to experience it."
“There are still quite a lot of consumers who come to experience smart home products on the spot. They mainly look at the practicality of the products and the ease of use.†The staff of Yiyi Exhibition Center said that Mr. Wei finally chose a Ruoqi. Smart speaker, "This speaker not only has the function of playing music and voice interaction, but also can control home lights, air purifiers, electric fans and other household appliances." Imagine being home when you are busy, lazy Lying on the sofa and moving the mouth can turn on the air conditioner, close the curtains, turn on the lights, and it is not a pleasant thing. This is the consumption experience that smart speakers can bring.
“The future of smart home is focused on experience. After consumers experience it through our offline experience store, the chances of ordering online shopping will increase.†In Wang Yancheng, president of Hongyan Electric, the new smart in the Internet of Everything In the era, enterprises can only win the development opportunities by stepping on the main line of consumption upgrade and planning in advance.
As an important entrance to control smart home, intelligent speaker integrates content, smart home and sound quality perfectly. It solves the pain and scene of user demand, and brings practical and convenient convenience to users. "Compulsory course".
Editor in charge: Zhang Zequn
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