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From children's toys to animation, comics, movies and other commercial forms, "Transformers" has long been a super IP that affects the world.
In October 2016, Hasbro announced a partnership with the Central Digital Culture to enter the AR toy field. The authorized IP includes Transformers. In June 2017, the AR Magic Puzzle-Transformers series jointly created by the two sides was listed on the occasion of the "Transformers 5" hotspot, becoming a quite unique Transformers derivative toy.
The first wave launched Optimus Prime and Hornet
Among the many fans of Transformers, Transformers' status as a metamorphosis toy is irreplaceable. In fact, Transformers anime was originally born entirely because of the sale of toys. MP series, classic series, movie series, master series... became a topic of relish between fans. The reason why “AR Magic Puzzle†is unique is that it is completely different from the traditional Transformers toy, but with the hottest AR technology to bring a new interactive experience, what is the specific effect? Please experience it with the Chinese and foreign toy net reporters.
For the first time, the most widely known images of Optimus Prime and the Hornet, the two Transformers.
Each product consists of 64 pieces of wooden jigsaw pieces. The company claims to use 7 layers of eucalyptus wood. It is safe and environmentally friendly, and the frame is safely rounded. The frame is very smooth and reduces the risk of scratching.
Break up the puzzle and start the challenge according to the finished map provided in the Quick Guide. Of course, because of the large number of parts, the difficulty is not small, even adults can not guarantee that they can complete, let alone children. Fortunately, the number of 1-64 is printed on the back of the product. If you encounter difficulties during the puzzle, you can use the digital reference on the back of the puzzle.
However, will this design make the puzzle a digital game and ignore the fun of the puzzle?
The finished puzzle is also a good decoration
The details are the signs of Hasbro and Transformers
Of course, the puzzle is just a prelude, and the highlight is the magical AR interactive experience.
Install the "Neo Photo" app on a tablet or mobile phone. The Chinese and foreign toy nets found that the app includes eight languages, including Chinese, English, German, Korean and Japanese, showing the ambition of the internationalization of the Cubs.
According to the "Quick Guide", after successful activation of the product, you can scan the completed puzzle, and the car will appear in front of the 3D.
The two classic forms of cars and robots can be switched at will, and they can also carry out rich AR interaction. You can control the size of the stereo image by zooming, and "talk" the robot to walk, jump, etc., and be fun. With the passionate music and various explosions, it is easy for the players to spurt.
The combination of AR and 3D real-time rendering technology and real-life space can bring the virtual world to the side. Fans can “photograph†and “video†with the virtual Transformers, which is also a very good selling point.
The author suggests that if you can add your own character's mantra in the AR interaction, you may be more crazy for fans. I believe that in addition to children, this product will be a generation of parents with special feelings for Transformers. . You know, Transformers are not cold robots, but good friends who grow up with them.
It is worth mentioning that if you want to experience the AR effect, you don't need to completely compile the puzzle. The author tried it, and even completed the first three lines, you can successfully identify the summoned Transformers; even if you don't scan the puzzle, you only need to scan The finished drawing in the Quick Guide can also be experienced. Such a "low threshold" is not perfect for perfectionists. It is a matter of opinion and can only be left to everyone to comment.
"Quick Guide" paper is small, if you can also see the puzzle on the APP, you don't have to worry about the guide missing.
In addition, Cubs has a number of AR products, each with its own app, including pocket zoo, pocket traffic, stereoscopic paintings, etc., independent of each other, lack of unity.
"Neo Photo" is trying to include more products, including AR's AR globe, AR kanji, AR early education card, AR fantastic paintings, Disney Princess series, and Hasbro's little Ma Baoli and Transformers. The series can be completed in this app, and the user experience is better. Cubs can also recommend related products and promote sales in the app. I believe that more products will be added in the future.
"Neo Photo" APP screenshot
For Transformers diehard fans, the two roles may not be enough. The good news is that new characters will be launched this year. Fans accustomed to mechanical deformation, this product may bring different deformation experience.
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