In the blink of an eye, the VR industry has stood on the midpoint of 2018.
Looking back, in the past six months, we have indeed witnessed many major industry events that are different from previous years:
We saw that the first work developed by Unknown Worlds Entertainment for five years finally announced the official version, and the promised VR model was successfully retained;
We saw that Fast Travel Games has finally ended its two-year production cycle, bringing the first and only VR exclusive game since the team's founding to us;
We saw that the Space Bullet Dynamics Corporation's VR-specific game, which has been fascinated since the Oculus DK2 era, has finally unveiled the mysterious veil and opened up tests for the public;
We saw Cix Liv, a young man from Minnesota who, along with his companions, changed the way Youtuber recognizes VR with a free software;
We saw Jan “Split†Ilavsky, a young man from the Czech Republic, who created a genuine VR exclusive black horse masterpiece with his partner, even more powerful than Bethesda and UBI's VR games;
We saw Gabe Newell, the owner of SteamVR, who publicly expressed his "deaf" to Nintendo, and then announced the iterative version of Valve's next-generation VR game controller developer.
There are more events like this. Although at first glance it is not as high-profile as "the first year of VR" and "the first year of VR content", friends who are familiar with this circle know that the VR industry in 2018 is far from being so quiet.
Under the icy sea, the hot lava is constantly accumulating strength, waiting quietly for the moment of eruption.
So, for the VR industry around us, for those VR developers who use the same native language as us, what is the first half of 2018 in their eyes?
With this question, 87870 interviewed several VR game producers from China, let us listen to their views.
Q1:
Have you been impressed with VR games since 2018? Or is there any news about VR games that will leave you a deep impression?
"Beat Saber."
There is no suspense. After hearing this question, almost all CPs interviewed reported the same answer.
“There are a lot of good games, like gorn and beat saber, which proves that there are opportunities for small products that are carefully polished.â€
As a veteran who has been fighting for many years in the domestic game industry, Wang Ke, the founder of Magic Interactive, replied very simply; of course, for such a highly qualified producer, “copying success†is not his goal:
"But I am more concerned with VRchat, a VR social game that can reach a maximum of 20,000 simultaneous online descriptions of the user's potential, and is willing to spend a lot of time in the VR world."
Not only that, but in addition to being a great VR game itself, Beat Saber's influence in SNS has also left a deep impression on domestic VR game producers:
“The most impressive thing is Beat Saber. As a phenomenal product, Beat Saber has far more influence than other previous VR games, and it has spread to a large number of non-VR people.â€
——Yin Ke, Jiu Jing Interactive CEO
"In 2018, I think the most impressive game should be beat Saber. I think the main reason is that the VR incremental market is increasing, the YouTube game video broadcast is driving, the game media is a lot of publicity, of course, the premise that the game does a good job, the domestic line The next market has also brought a lot of communication."
——Huang Huping, CEO of Glacier World
As a result, "the influence is even better than the VR games of Bethesda and UBI". The evaluation is appropriate. You should know what you are doing.
Q2:
Compared with the same period of previous years, does the VR game industry in the first half of 2018 show any new development trend in your opinion?
"2018 seems to be a downturn in the VR industry, but overseas, such as Japan, has some models I have seen in a profitable state, and I have tried it in this area and continue to do it."
Liu Bo, CEO of Shenwu Interactive, has turned his attention to overseas markets. Friends who are familiar with the 87870 report should also know that although it seems that it is not as high-profile as the European and American counterparts, in fact, the Japanese VR game industry has always been moving forward in an orderly manner. Except for some well-known works, the offline store field can also be found. There are many examples worth learning from - friends who are interested may wish to revisit the report "Why have you been to this VRZONE in Japan, I believe that the offline experience store business can do this".
In addition, compared with previous years' single-player SOLO theme, more and more domestic VR gamers began to turn their attention to the multiplayer field:
"After the industry is calm, everyone is no longer going high, and creative products and social products are two. I think there will be a good chance this year."
——Wang Ke, the founder of Magic Interactive
“I think that compared with last year, there were more masterpieces in the first half of 2018, and games like Budget Cut that were promoted for a year or two were selected for sale at this time. Correspondingly, the taste of the core VR players became more and more The more picky, and more favored games with online gameplay (at least 2 people PVE)
——Yin Ke, Jiu Jing Interactive CEO
Although there is still a certain distance from the "end of childhood", there is no doubt that the ignorant chapter of the VR industry has gradually begun to move toward the past; the pain of growth is still the same, but at least our practitioners are no longer ignorant.
Q3:
In your opinion, what is the prospect of VR games? Will you stick to it in this industry?
If the first two warm-up topics still allow the CPs to be interviewed to have reservations, then the core issues of the industry's future are clearly heard, and the developers have clearly released a lot:
When you mention the name "Bohai", everyone should be familiar with it.
"Consistent with our initial judgment, the VR industry should have been a protracted war. The users are slowly accumulating, and the hardware is slowly iterating. From this year's steam data, it is actually VR games that have gone out of the valley or are rising rapidly. Of course, there will be no growth rate of initial capital judgment, but profit has become possible, and we will definitely continue to do so."
——Since the launch of Bohai in 2016, last month, Magic Interactive finally brought the “Apocalypse Mechanism†to us through Steam – both in terms of game theme and design style. Most domestic developers have obvious differences in their production ideas. Can the market strategy of “facing overseas†work this time? It is worth looking forward to.
But if you have a love for the "Metal Gear" series, "Rebirth: Warrior Awakening" must be able to make everyone shine.
"I am still optimistic about the prospects, but the model needs to be changed. In the past, no matter whether it was research and development, media, capital, etc., it has been engaged for 2 years, various disclosures, various awards, but basically no successful profit model, except ToB has Some lists of demand (but not sustainable), others do not have a direct profit entry. With the tightening of capital, basically I think the industry should be more difficult. But the prospects I think are still there, I am doing content. From a content point of view, there has not been a model for subverting traditional content in the past two years for the VR industry to implement. Think about what must be VR, and it can be attractive to users! I think this It’s the only way out. Of course I will stick to it, but now I’m changing my mind and exploring a new way to make money.â€
——If you have been exposed to a VR action game called “Rebirth: Samurai Awakening†on CJ last year, you should be impressed with its unique art style; in front of this personality, the PSVR player After a bright work, Shenwu interaction seems to start to converge, rethinking the development path of the VR industry from the underlying architecture. For the VR game industry whose basic design concept has not yet been formed, this is not a desirable business strategy. We may wish to Give them a little more time.
Remember the report of IGS 2018? That's right, this is Revoke.
"I personally think that VR players are very difficult to serve, but there are many core players who love games and understand games. We are very willing to play games for these players and still optimistic about the prospects of VR games. This is the source of our persistence in the industry. ."
- Even if the scope is limited to the nascent industry of VR games, the qualifications of Jiujing Interactive are much younger than other teams that have accepted this interview. However, after a lot of turmoil and turmoil, this team from Sichuan still insisted on sending Revoke to Steam. This VR game is expected to be officially released in July this year. Currently, DEMO has been launched. Interested friends can come and see.
In addition to HTC Vive, you can also play the Dark Legion VR of the Ice World on the Microsoft MR platform.
"We are still very convinced that the vr industry is the future trend. It will take some time for any production to enter the development period from the low period and then enter the outbreak period. It is just that the VR industry is too hasty in 2016 and 2017, and it takes time to remove. Foam. I believe that the current team with strength and ability to do things can survive the current downturn."
-- From "Two people create VR games in five months" to "Actively close to Microsoft MR platforms", in the past two years, the indomitable ice world has become the focus of the domestic VR industry more than once. As a witness of the VR industry from “hot†to “cold winterâ€, this low-end period that has not yet ushered in the dawn of 2018 did not make this team feel at a loss. “The main work in the second half of the year is the development of vr games, online game development will Slow pace, offline game cooperation will increase, such as offline experience stores, scenic spots, etc. We are still learning, accumulating experience, and accumulating products."
Please click on the image description
Remember "Aeon"?
“The VR outlook is optimistic, but it will take some time to improve.â€
- Yes, for the domestic VR game industry, "the miracle created by two people" is not unique. The VR shooting game "Aeon" produced by the electronic love song is another highly acclaimed example; unconsciously, this work Already on Steam for a whole anniversary, happy birthday!
Happy Birthday!
Conclusion: A short midfield, a long road to glory
Say a thousand and ten thousand, like every time node from 2016 to the present, the status quo of the VR industry can still be summarized as "on the road"; it is true that the business strategy and stage products announced from the industry pillar In view of this, the virtual reality industry is still steadily on the road of development, but it is still unknown whether the number of companions who are on the road at this moment can adhere to the day when glory is coming.
So, for the practitioners at this moment, where should we go from here?
Compared to Da Li, I believe this dialogue from Ang Lee is more suitable as a conclusion:
If my desire is not to be killed?
Worried that this kind of thing is useless. If the bullet is destined to hit you, then the gun has long rang.
Is there any advice?
It is enough to fulfill your mission with a detached attitude.
- "Billy Lynn's midfield battle"
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