A time of profit has left us. In recent years, the furniture industry has fluctuated frequently, and the fact that countless enterprises have left the market tells us that the myth of profiteering in the furniture industry has long been shattered, and more enterprises are struggling to maintain in the face of adversity. It is no longer possible to use the low-cost, low-cost, low-end promotion to create a price war to win the market. It is even more awkward to want to "get a fish in the water".
Not only the home industry, but now which manufacturing industry is unlikely to make huge profits. With the acceleration of consumption upgrade, the trend of consumption polarization is gradually becoming obvious. The gap between small and medium-sized enterprises and upstream enterprises is constantly widening. In addition, the market competition is becoming more and more fierce. The contradiction between overcapacity and insufficient supply in the middle and high-end is inciting the domestic overall economic system. The foundation.
Answer: Will supply-side reforms make furniture companies go uphill? (Photo Source Network)
Supply-side reforms were proposed in this context. The supply-side reform is essentially the reconfiguration of resources, that is, breaking the existing supply bottleneck, using reforms to promote structural adjustment, expanding effective supply, cleaning up zombie enterprises, and improving backward production capacity.
Then it will cause the overall price increase, or bring some profits to some furniture companies?
According to customs statistics, the growth rate of China’s imports in 2017 far exceeded exports. The demand for imported products by Chinese people is increasing. The two problems are highlighted: one is the rapid change of consumers' demand for furniture from satisfying basic functions to designing and high quality, and the other is the supply of high-end furniture in China. On demand.
From the time when domestic consumers robbed foreign rice cookers and toilet lids, and now the imported furniture market is booming, the demand of middle and high-end consumers is growing, and the domestic market is experiencing an embarrassing situation of insufficient supply. Consumers can't buy a satisfactory product, they have to look abroad.
Consumers are savvy. If the domestic market supply is comparable to that of foreign brands, it is also possible for Chinese people to vote for domestic brands.
The smartphone market is a classic example. From the past, the Chinese people rushed to grab the Apple mobile phone, and nowadays domestic enterprises are full of flowers and products, and the products cover the middle and high-end market. They have experienced a reshuffle. At the same time of shaking off the last-end enterprises, it also shocked some big names of thinking, system and technology.
The furniture industry is taking the same path.
1. What benefits can the supply-side reform bring to the furniture industry?
The strategy of plundering the market at a low price has not worked, and at the same time, the company has been eliminated. The market returns to a healthy ecosystem.
Promote backward enterprises to accelerate transformation, upgrading and innovation, and meet new market demands.
Advance the development of smart factories and industry 4.0.
Promote the standardization of the industry and promote the overall progress of the industry.
2. What key points should enterprises focus on in the face of supply-side reform?
Innovation: Innovation is the foundation for a company to survive, and it is also a topic of commonplace. It covers all aspects of technology, production, design, marketing and so on. From the perspective of factory technology production, it is embodied in the introduction of automated production lines, improving production efficiency, building smart factories, etc., using technology to drive industrial innovation. In marketing, we must abandon the traditional furniture marketing only online thinking, open up Internet channels, and integrate online and offline.
Design: Design drives industry innovation. The recognition of copyright awareness in society is constantly being improved. Good design can be said to be a trump card in the hands of enterprises, and it can also enhance the added value of products. Today's consumers are paying more and more attention to the value of design, whether it is to cooperate with foreign designers, or to cultivate domestic excellent design talents to create original designs. When the design of products is recognized by consumers, the value of enterprises can be recognized by the market. .
Quality: The country has been advocating the spirit of artisans in recent years to improve product quality and control. In the Internet age, whoever loses the chain in quality will be shut down by the market. Once there is a problem, the giant can only swallow the bitter fruit silently.
Today, we are seeing more and more companies moving forward on the development path of transformation and upgrading, and have achieved initial results. Enterprises continue to polish themselves and be flexible; the industry eliminates some enterprises that are not suitable for development, and the market is paying back to those enterprises that focus on design, quality and innovation. The furniture industry is deepening, and this is a difficult process.
Then, will the supply-side reforms cause the furniture companies to make huge profits? The answer is no . In the process of transformation and upgrading, enterprises need to invest a lot of capital, manpower, management, and time cost. In the face of gradually standardizing industry standards, enterprises also need to spend more energy to enhance the overall value of enterprises and products.
Moreover, supply-side reforms will continue to phase out those end-stream enterprises that are not innovative and do not pay attention to product quality. The market share seized from these companies will eventually flow to upstream and high-quality companies.
At least, for the entire furniture industry, this is a foreseeable uphill road.
For more information, please pay attention to the official website of Xianghe Furniture City http://
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