On November 11, 2018, the double 11-day cat hit a record high of 243.5 billion GMV for 24 hours. Last year, it broke through 168.2 billion yuan and took 13 hours and 9 minutes. In the opening 8 minutes, a consumer in Qingdao received the Tmall supermarket parcel delivered by the Tmall direct delivery courier; the opening 12 minutes, the daily delivery of Tmall's first big order; zero 13 points, this year Tmall double 11 Ali's first single medicine was delivered, and the process took only 5 minutes. In the opening 30 minutes, Shanghai Hangqing has signed a Tmall double 11 package.
In addition to Tmall, Suning officially announced the relevant data for 4 seconds to break 100 million, 50 seconds to break 1 billion, 9 minutes and 48 seconds to complete the first single delivery; Debon also completed this year's double 11 first large express delivery service; 15 Koala’s first cross-border order delivery took 26 minutes.
Financial commentator Yang Guoying said in a circle of friends: This year's double of 1,220 billion yuan should be ignored.
At the Tmall Double 11 Party, Ma said: "In the game of express parcel, delivery and other games, everyone wins, only I lost, but it is very good, lost very happy, because our customers, partners, The staff is strong, this is our own true success. It is everyone who created the double 11 and your miracle. Thanks to all the friends who participated in the double 11, thank you to all the couriers."
Ma Yun mentioned in the live video of the 11th party:
Everyone has won, only I lost, but it is good, because it is not the first time for me, I am very happy because our customers are strong, our partners are strong, and our employees are also Powerful, this is our own true greatest success. It is everyone who created the double 11, which is also your miracle. This year is the tenth double 11, double 11 is not a discount day, is a grateful day, is the manufacturer with the best goods, the best price, grateful to our consumers. I hope that in the Double 11 everyone can buy not only the goods, but the surprise, not only the cheap, but the innovation, waiting for more than just the parcel, but the happiness, the double 11 is not a promotion, and It is a kind of cultural exchange, happy sharing, is a world-recognized festival created by the Chinese. Thanks to all the friends who participated in the double 11, thank you to all the couriers, customer service staff, all the people behind the double 11 are working hard, without you will not have today's miracle, I wish everyone, double 11 happy.
Since Zhang Yong first proposed the Tmall "Double 11" event on November 11th in November 11th, it has been nearly ten years since the development of Tmall Double 11 in this decade. The cat double 11 started the conference to share some of his feelings during the decade.
He said that the double 11 was a small activity in Taobao Mall a decade ago. Ten years ago, in order to survive and develop, we created a double 11 festival. Today, it is not only a festival for Tmall, but also a common festival for consumers all over China and the world. It has become a grand tour of global business power and is known as the Olympics of the business world. We can witness the development of the decade, jointly see and take the initiative to guide and create changes in consumer life, to lead innovation and change, to use the digital economy, to use technology to change business, and to change the way consumers serve, this is our ten The road that we have traveled together during the year.
Recalling the double 11, Zhang Yong said that the first year of the double 11 is the turnover of 52 million, to 168.2 billion last year, no one imagined such a change. The technology company and the courier company were completely unaware. At that time, when there was a hundred million parcels per day, everyone was basically surprised. Will this day come? Today, China is already 140 million parcels a day in normal days. Last year, the 8.1 million parcels on the 11th year of the year, our bold imagination this year will definitely exceed 1 billion. Ten years later, I must believe that it will become a normal day of everyday life.
Bian Zuodong, deputy director of the Market Supervision Department of the State Post Bureau, said that during the "Double 11" period, the amount of postal (fast) parts processed by the whole industry will be exceeded. 1.87 billion pieces, an increase of 25% over the same period last year. Taking into account the traffic volume of the peak season e-commerce business and the capacity of express delivery companies, the maximum daily processing capacity is expected to reach 410 million pieces, an increase of 23.9% over the previous year, 3.1 times the daily processing volume (130 million pieces) since the second quarter; "Double 11" During the period, the average daily processing volume reached 310 million pieces, which is close to 2.4 times the daily processing volume.
Of course, compared with 10 years ago, the current science and technology and application development has entered the era of big data and intelligence. In order to respond quickly to the surge in express orders during the double 11 period, the express logistics enterprise warehouse tools have also undergone earth-shaking changes. Labor-type development is a human-computer collaboration type, and it continues to inject black technology.
In the early stage of the 11th, the rookie network announced that the IoT Future Park, located in Wuxi, Jiangsu Province, is nearly 30,000 square meters. It will be officially put into operation during the Double 11 period. Nearly 700 AGV “Little Blue People†will be officially on the 11th. Tmall double 11. Moreover, in the future, the park's high-density automatic storage warehouse reserves are five times that of ordinary warehouses. According to the rookie, the storage capacity of the park in the future is 1.5 times higher than that of the traditional park, and the manual picking is 1.5 times that of the traditional operation mode.
It is understood that for the full effort of the double 11, the rookie intelligent logistics backbone network links 30 million square meters of global warehouses, 3 million logistics employees, more than 200,000 express vehicles. At the end of the intelligent logistics backbone network, the rookie black technology product - intelligent voice assistant has been launched in five express companies, helping the courier to automatically complete the "pre-send Union" to improve distribution efficiency and consumer experience.
In addition, express logistics companies are also fully prepared. This year, Yuantong invested nearly 40 sets of automatic sorting equipment in the country to transform the near-transport center; 24 transfer centers in Zhongtong have launched a new double-layer automatic sorting system; More than 14 new construction and expansion and expansion transshipment centers have been put into use, and it is estimated that the new express handling capacity will reach 10 million pieces per day.
This year's double 11 is not only to consider the speed, green logistics has also become a key item of key assessment. In October 2018, the State Post Bureau Development Research Center, the Rookie Network and the Rookie Green Alliance jointly established the China Express Green Innovation Lab to create a multi-agent, all-field, open-ended green innovation center. Express companies such as Zhongtong, Yuantong, Shentong, Yunda, Baishi, Tiantian also participated in the green upgrade of China's logistics industry. Suning shared courier boxes continue to be launched in 13 cities, it is expected to put 100 million green recycling products, saving tape around the earth 3.74 laps.
Yang Daqing, a special researcher at the China Institute of Logistics, said that in the past, express delivery companies have tried to recycle packaging cartons. However, in actual operation, the courier’s on-site behavior wastes manpower and time, and it lacks the possibility of profit for the enterprise. He believes that the packaging recycling project has been shelved due to lack of profit-driven. However, for the paper recycling industry, the enterprise can reproduce, reprocess, recycle, and reuse the waste paper raw materials, and realize the closed loop of the industrial chain through a series of actions, and finally produce valuable commodities.
Ma Yun has repeatedly called on social media to hope that all participants in the logistics industry will pay attention to green packaging, support green packaging, and develop green logistics. Ma Yun believes that in the future express industry, "green" can win.
As of press time, the final order volume of this year's double 11 has not yet been fully released. It has not really seen the layout effect of the above enterprises. What is the performance of this year's double 11? The company will continue to pay attention and will be in the first time. Announced to everyone.
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