With the introduction of a series of guiding opinions on the sports industry and events, and the gradual introduction of the sports industry, the appeals of China's mass sports and fitness activities are also growing explosively. The domestic sporting goods industry, which is one of the important sub-sectors of the sports industry, has thus ushered in. Rapid fission. At present, the demand for sporting goods in China is largely determined by the development of the upstream competitive sports industry and the mass fitness industry. The two are a process of interdependence and sequential development.
Many of China's sports shoes and apparel enterprises started as international brand OEMs. In the early development process, most of these companies successfully grasped the development of the sports goods industry for the first time through the management of brands and rapid development of distribution systems. The Nuggets era. However, after experiencing a rapid out-of-phase growth cycle, the product-oriented business model and the drawbacks of the extensive distribution and wholesale model have caused the industry to fall into the ice, and examples of continuous deterioration in business abound.
In fact, in the past few years, the cases of the sports goods industry, such as destocking and closing of stores, have become commonplace and it is precisely based on this policy adjustment. In general, China's sporting goods market is entering a stage of steady growth. Some of the leading brands in the industry have begun to experience the consumption-oriented business model, and even increased the integration of upstream sports industry chain resources. The sporting goods industry Nuggets era has come again.
China's sporting goods industry development status
According to data forecasted by the Prospective Industries Research Institute's "Analysis Report on the Development Prospects and Investment Strategic Planning of the Sporting Goods Industry", from 2006 to 2015, the added value of China's sporting goods industry has increased year by year, and it has increased to 275.6 billion yuan in 2015. From the perspective of its average annual growth rate, due to factors such as high inventory, rising costs, and reduced net profit, the industry's growth rate has gradually slowed since 2010, but the growth rate has rebounded from 2014 to 2015.
The Added Value and Growth Rate of China's Sporting Goods Industry from 2006 to 2015
data
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