MCM bag attached to "City Hunter" Li Minhao ushered in the hot season

After reading "City Hunter"-

Miss Shui Dingding started searching Taobao for MCM's wallet.

Xue Niuniu found the MCM bag more than ten years ago and carried it on her back. It is said that she has found a reason to fall in love again.

Miss Wang Pineapple asked her husband to buy a DVD to accompany her to watch the TV series again. On the first day, she went to MCM and ordered the actress Jin Nana ’s bag. On the next day, she went to MCM and ordered a Li Runcheng gift to Jin. Nana's purse, and then pulled her husband to the show appeared countless times angel-in-us-coffee drinking difficult latte.

Miss Smileyhee went to MCM's shop toward Jin Nana's pink purse. Asked the price and touched the real thing, she was satisfied. She saw that the counter was full of "City Hunter" propaganda, and many of the goods used by the heroine in the play were "hot", and they were out of stock.

Miss NINA went shopping on Taobao for two days. She loved the MCM wallet in Jin Nana's hands. However, Taobao's price is more than 1,000 yuan, and the bear is not yet sent. She began to shake and tangled.

The stylist Tao Tao made an emergency call to the sister of Lufthansa. "Hey! My dear, this is the bag, appeared in" City Hunter ", mentioned by the actor. The brand is MCM, produced in Munich, Germany, handmade, leather ... domestic price 6300 yuan, Guiqiu."

Willing to send money to MCM

"City Hunter", a Korean drama based on the popular manga of the same name in Japan. The popular actor Li Minhao plays the lead actor Li Runcheng. The Korean drama spiked many audiences, and the male and female killing Li Minhao shocked everyone.

From May 25, 2011, every Wednesday and Thursday at 8:55 pm Beijing time, this drama will be aired in South Korea and the following day in mainland China. During the two-month broadcasting time, the fire of "City Hunter" was burned from South Korea to China. How hot is this drama? It is said that 9-year-olds like to watch, and older mothers in their 50s also like to watch.

After two months of chasing the drama, the fans were completely conquered by Li Minho. "I only know how handsome and cool the Runcheng is, and how advanced the acting is." Not to mention how enjoyable the plot is, the dress style of the actor inside has made countless boys and girls crazy. . Whether it is a long trench coat, or a variety of pants, it is the best match for this man.

Some people say that the hottest and most popular sportsman in 2011 belongs to Li Minhao, and a large part of the credit for "City Hunter" has to be attributed to his handsomeness. Because of Li Minhao's smile and eyes, a large group of people were "poisoned" in this drama.

Some people did not forget to remind their good friends to help bring back a MCM wallet after they learned that their good friends were going to Korea for their honeymoon; some people could n’t resist the temptation of MCM wallets and found them on their birthdays A suitable reason to start one. Taobao Global Purchase Channel also reminded sellers to promptly list MCM-related products.

"The storyline is not the point, and the hero's death is not the point. The point is whether the dress of Li Minho's classmates needs to be so stylish. The woolen woolen suit is too handsome to suit him. It's perfect for him! The implanted ads only made me fall in love with MCM, and that brand rabbit had to get one. "Da Ting went to Xinguangtiandi a few days ago and found the MCM brand. After entering, he found that Jin Nana's wallet was out of stock. The little flower rabbit was sold by the clerk to the limited edition for 2,500 yuan. She can only lament that the Korean drama effect is too great, this brand is going to be in flames!

I have to say that MCM has done quite a good job in the placement of "City Hunter" this time, and many people "can't help but send money before watching it!"

Although the fans think that "City Hunter" is too heavy to advertise MCM, they still like Lee Min Ho, "City Hunter" and MCM. There are also people who ca n’t tell clearly whether he first fell in love with MCM before he fell in love with City Hunter, or whether he fell in love with "City Hunter" before he fell in love with MCM.

I also love advertising

If you have the habit of shopping online, you will find that recently on the shopping website, "" City Hunter "with the same paragraph" has become the latest and most attractive signboard of many online stores. The female lead Jin Nana's cat ear hoodie, bow hair band, candy-colored hairpin and green shoulder bag, all played by Park Min-ying, have become the latest online shopping trends.

In the "City Hunter" play, almost every style of the protagonist has been sought after by fan screenshots, including the cartoon band-aid used by the heroine after her face was scratched in the explosion. Many similar band-aid in online stores are also hot. In a South Korean purchasing online store, you can also see that the heroine ’s pink rabbit ear hairband has been viewed 20,595 times recently.

In addition to MCM, there are many advertisements embedded in "City Hunter": Maserati sports car, CANTATA coffee ...

Many Chinese drama fans later found out that "the original Nana brewed coffee is actually an advertisement", yes, the brand's coffee spokesperson is Li Minhao.

In the TV series, the actor repeatedly mentioned that Nana ’s coffee is delicious, so many viewers are curious, why is Nana ’s coffee delicious? How do you always emphasize coffee? It turns out that these are foreshadowing until the ninth episode , The audience found out that this is CANTATA's instant coffee.

This coffee advertisement appeared back and forth, and people didn't want to pay attention to it. Because it is related to the plot, such advertising placement is not objectionable. "The advertisements of Korean dramas are really subtle, and you can't see them if you look closely. The screenwriters are really talented." Some netizens lamented that the shooting angle and time of the implanted advertisements in "Kimchi Country" are well-made, and they feel comfortable. Not too naked, not annoying at all.

It is said that because of "City Hunter", some people who do not like coffee very much also have the urge to buy a box of CANTATA and come back to see how good the coffee made by Jin Nana is. The sales of CANTATA coffee on Taobao are also quite popular. From the buyer's evaluation, it can be seen that a considerable part of the people went to Li Minhao and "City Hunter". Although some people do not like the taste of CANTATA coffee after buying it home, but because of the "100 points of emotion in it", they are in a good mood when drinking.

Reporter's comment: Compared with traditional advertising, implanted advertising has the charm that traditional advertising does not have: less investment, strong exposure, moving people, and moist things. However, domestic movie and TV dramas are often questioned and blamed by some viewers because of the "stiff placement of advertising techniques and greater compulsion to the audience". Compared with Korean dramas, the ability of Chinese TV dramas to "incitement to buy" is too poor. Perhaps the experience of fashion brand advertising placement in "City Hunter" is worth learning.