The market application of digital printing has gradually increased due to the professionalism of the equipment and the advancement of technology, and has been increasingly introduced into various occasions. Street digital quick print shops, publishing houses, digital label production companies, packaging companies, postal services, banks, insurance companies, and government agencies' printrooms have all become digital printing stages. Overall, the domestic digital printing market presents the following trends.
1. Value-added services become the new profit point for digital printing
It is undeniable that the "signs" originally printed by digital printing are short-run, on-demand printing, but with the emergence of its various advantages, there are more and more investors in the digital printing industry. In today's digital printing market that has not yet been fully developed, after spending hundreds of thousands or even millions of dollars on digital printing machines, how can investors quickly recover their investment? Many digital printing companies have begun to move from the original position of printing and processing centers to the position of digital printing service providers after undergoing such activities as livelihood, looting, and price cuts. Their business objectives have turned to provide customers with a complete set of solutions, including product solutions. Consulting, data storage, prepress processing, printing, post-press binding, logistics distribution and a series of services.
2. Technological innovation is the key to success for digital printing service providers
Today, many digital express printing companies and digital label production companies combine new technologies with digital printing technologies, combined with anti-counterfeiting technology, variable data software, databases, post-order processing, and even new technologies developed by them. New breakthroughs have been made in the fields of e-mail, anti-counterfeiting labels, personalized print, and digital imaging, which have brought the competition in the digital printing market to a new level. The China Institute of Printing Science and Technology has also set up a digital printing R&D center, and has been continuously developing new applications for digital printing together with digital printing hardware and software suppliers such as Fuji Xerox and EFI, providing digital printing solutions for large enterprises. Program.
3. Domestic on-demand publication enters production operation stage
According to statistics, 55% of the more than 100,000 books published each year in China gradually withdraw from circulation after being published. At the same time, some books with academic, collectible, and other values ​​left readers with regret due to the broken version. Fortunately, the advantages of digital printing in on-demand printing have begun to affect the domestic form of publishing. 2004 was a landmark period for China's on-demand publishing to production-oriented operations. On April 16, 2004, the Intellectual Property Publishing House introduced the digital printing systems such as Fuji Xerox DocuTech 6180, DocuTech 6135, DocuColor 2060, and Founder Inkjet, and took the lead in launching on-demand publishing projects in China. It is expected that more than 50,000 types will be produced within three years. Off-print books and short-run books are published on demand. In May 2004, China Petroleum Industry Press introduced China's first NexPress 2100 color digital printer and DM 9110 black-and-white digital printer, and began to try to publish on demand. What is even more commendable is that within the allowable scope of China's current publishing system, some digital express printing shops will also publish on-demand publishing as a new business direction. For example, Shanghai Tongkun Digital Graphic Co., Ltd. has printed on-site at the Shanghai Book Fair. The "magnificence" attracted more publishers to understand and pay attention to on-demand publishing. The relevant leaders of the General Administration of Press and Publication have made it clear that the country will include on-demand publication projects in the national key publishing projects.
On-demand publishing will transform the functions of the publishing organizations, realign the division of labor and integration of resources, and organically combine the various links in the publishing chain. This will undoubtedly have profound meaning for the author, publisher and reader.
4. Franchise has become a new development mode of digital printing
Digital printing meets the requirements of short, flat, and fast requirements, and determines that digital printing services must follow the “closest†principle and implement the “open to home†service. Therefore, the franchise chain has been borrowed from the digital fast printing industry and opened up new ideas for digital fast printing franchise. In addition to international speed printing brands such as SirSpeedy, Kinkos's, Snap, etc., entering the Chinese market as early as the previous two years, the domestic digital fast printing industry has also launched a batch of fast printing such as Tongkun, Shanghai Computer Printing (formerly Kang Wei) and Hengyi. Chain store.
What is more worth mentioning is that some suppliers are also optimistic about the form of franchising. Peking Founder Electronics Co., Ltd., in addition to developing the Ingerjet system, also officially launched the Founder Ingerin digital printing chain system in June 2004, and in the next six months, developed more than 60 franchisees and sample stores. Founder Injet plans to open 200 franchise stores nationwide in 2005. The "offensive" of these digital printing franchise brands has become increasingly fierce. At the same time, it will also have a positive impact on the regulation of the operation and service of China's digital printing industry.
(to be continued)
1. Value-added services become the new profit point for digital printing
It is undeniable that the "signs" originally printed by digital printing are short-run, on-demand printing, but with the emergence of its various advantages, there are more and more investors in the digital printing industry. In today's digital printing market that has not yet been fully developed, after spending hundreds of thousands or even millions of dollars on digital printing machines, how can investors quickly recover their investment? Many digital printing companies have begun to move from the original position of printing and processing centers to the position of digital printing service providers after undergoing such activities as livelihood, looting, and price cuts. Their business objectives have turned to provide customers with a complete set of solutions, including product solutions. Consulting, data storage, prepress processing, printing, post-press binding, logistics distribution and a series of services.
2. Technological innovation is the key to success for digital printing service providers
Today, many digital express printing companies and digital label production companies combine new technologies with digital printing technologies, combined with anti-counterfeiting technology, variable data software, databases, post-order processing, and even new technologies developed by them. New breakthroughs have been made in the fields of e-mail, anti-counterfeiting labels, personalized print, and digital imaging, which have brought the competition in the digital printing market to a new level. The China Institute of Printing Science and Technology has also set up a digital printing R&D center, and has been continuously developing new applications for digital printing together with digital printing hardware and software suppliers such as Fuji Xerox and EFI, providing digital printing solutions for large enterprises. Program.
3. Domestic on-demand publication enters production operation stage
According to statistics, 55% of the more than 100,000 books published each year in China gradually withdraw from circulation after being published. At the same time, some books with academic, collectible, and other values ​​left readers with regret due to the broken version. Fortunately, the advantages of digital printing in on-demand printing have begun to affect the domestic form of publishing. 2004 was a landmark period for China's on-demand publishing to production-oriented operations. On April 16, 2004, the Intellectual Property Publishing House introduced the digital printing systems such as Fuji Xerox DocuTech 6180, DocuTech 6135, DocuColor 2060, and Founder Inkjet, and took the lead in launching on-demand publishing projects in China. It is expected that more than 50,000 types will be produced within three years. Off-print books and short-run books are published on demand. In May 2004, China Petroleum Industry Press introduced China's first NexPress 2100 color digital printer and DM 9110 black-and-white digital printer, and began to try to publish on demand. What is even more commendable is that within the allowable scope of China's current publishing system, some digital express printing shops will also publish on-demand publishing as a new business direction. For example, Shanghai Tongkun Digital Graphic Co., Ltd. has printed on-site at the Shanghai Book Fair. The "magnificence" attracted more publishers to understand and pay attention to on-demand publishing. The relevant leaders of the General Administration of Press and Publication have made it clear that the country will include on-demand publication projects in the national key publishing projects.
On-demand publishing will transform the functions of the publishing organizations, realign the division of labor and integration of resources, and organically combine the various links in the publishing chain. This will undoubtedly have profound meaning for the author, publisher and reader.
4. Franchise has become a new development mode of digital printing
Digital printing meets the requirements of short, flat, and fast requirements, and determines that digital printing services must follow the “closest†principle and implement the “open to home†service. Therefore, the franchise chain has been borrowed from the digital fast printing industry and opened up new ideas for digital fast printing franchise. In addition to international speed printing brands such as SirSpeedy, Kinkos's, Snap, etc., entering the Chinese market as early as the previous two years, the domestic digital fast printing industry has also launched a batch of fast printing such as Tongkun, Shanghai Computer Printing (formerly Kang Wei) and Hengyi. Chain store.
What is more worth mentioning is that some suppliers are also optimistic about the form of franchising. Peking Founder Electronics Co., Ltd., in addition to developing the Ingerjet system, also officially launched the Founder Ingerin digital printing chain system in June 2004, and in the next six months, developed more than 60 franchisees and sample stores. Founder Injet plans to open 200 franchise stores nationwide in 2005. The "offensive" of these digital printing franchise brands has become increasingly fierce. At the same time, it will also have a positive impact on the regulation of the operation and service of China's digital printing industry.
(to be continued)
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