Overpacking

Over-packaging has been a long time, and it is not unique to our country. Although ancient China had the legend of buying and selling pearls, the prominent over-packaging examples could not be compared with modern over-packaging. As early as the 1950s, Japan’s economic development and the improvement of people’s living standards required that all commodities must be packaged. Then, in the case of fierce competition in the commodity market, there has been a dramatic oversupply of goods and a situation of increasing temperature. As a result, they have caused widespread public attention. They have issued calls to rectify excessive packaging, and have also proposed some measures to limit excessive packaging. However, today, from time to time, various degrees of overpacking can still be seen in different parts of the world, but in a variety of forms and techniques.

China's commodity packaging, before entering the market economy (planned economy period), did not fully understand the role and application of commodity packaging, and therefore it did not attach much importance. Those who are “bare shirtless” (without packaging) have it. Lite packaging also requires “back skin” (such as a toothpaste box); bulk sales of cakes are popular.

The importance attached to commodity packaging cannot be attributed to the country's reform and opening up policy. At that time, China's export goods were rated as "first-class, second-class, third-class prices" due to poor packaging quality. Some quality goods that are not bad can only be sold on the ground due to poor packaging, causing huge economic losses. Since then, we have begun to pay attention to and study the improvement of commodity packaging. However, because the economy has not kept pace with the development of the times, the living standards of the people are not high, and there is also a clear distinction between export and domestic sales.

With the rapid economic development and continuous improvement of people’s lives, packaging has also been used as an effective means to promote sales and increase the added value of products while giving play to the functions of packaging and protecting goods. Taking biscuits as an example, the packaging improvement effect of Guangdong biscuits had once entered the Shanghai market with high-grade iron boxes, sheets, packages and other packaging forms. At that time, although the quality of Shanghai local biscuits was not bad, the packaging was simple and bulky. Occupy a large proportion, so the biscuit market is almost occupied by Guangdong biscuits, Shanghai biscuits have been greatly improved packaging, the plight has finally been reversed. Today, the packaging of domestic and foreign merchandise has not only been indistinguishable, but has also mainly grown to a new stage of overpackaging in order to capture the market.

Excessive bubble volume, excessive use of materials, and luxurious decoration are the main manifestations of excessive. Some producers or managers also use different consumer psychology and different levels of needs, and inject an element of fraud into the excess. The consequences of this increase the burden on consumers and waste valuable packaging resources.
The most intense over-packaging in the society is the packaging of health products, food packaging and daily cosmetic packaging. Even so, some people have different opinions. Such as health care products are high-end consumer, and mostly gift gifts. They believe that as a "gift," they are generous, stylish, and luxurious. Another example is the packaging of moon cakes in food packaging, reflecting many discussions, not only using paper boxes, plastic boxes, wooden boxes, tin boxes, and other natural materials, but also because the production and decoration are very particular. As a result, moon cakes in thousands of boxes are no longer available. Again rare.

Taking moon cake packaging as an example, the reasons for holding different views are mainly: Although the packing material, structure, and production processing are suspicion of excessiveness, the reason for the high price is mainly a qualitative change in the contents of the packaging, that is, the moon cake has been added Bottles of wine, good tea, coffee or tea sets, etc. In this way, the original pure moon cake packaging is changed to a “combination packaging” property that contains more than two kinds of products. The nature of gift packaging meets the needs of consumers at different levels in another form of marketing.

Source: Ke Yin Network