Chen Daiqing, General Manager of Dongyang (Hong Ting Xuan) Furniture
On November 4th, 2011, in order to further sort out the development of the mahogany furniture industry and promote the rationalization of the mahogany furniture market, the 2011 National Mahogany Furniture Industry Annual General Rating List was in full swing. The Forbidden City experts visited Guangdong and entered the famous mahogany. Enterprise Toyo (Hong Ting Xuan), on-the-spot investigation and evaluation of the current development status of mahogany furniture. Relevant media such as Guangdong TV Station, China Classical Furniture Network and Brand Redwood Magazine have reported on the company.
The Forbidden City expert walked into Dongyang (Hong Ting Xuan).
Reporter: Hello, Mr. Chen, I am very glad that you can accept our interview. Can you tell us about the current development of Toyo (Hong Ting Xuan)?
Mr. Chen: Ok. We are one of the early companies engaged in mahogany furniture. Currently, we have opened branches in Hainan, Fujian and Guangdong to operate high-end furniture such as huanghuali and red sandalwood.
Reporter: We know that Dongyang (Hong Ting Xuan) furniture is more prominent in process design. Can you introduce your characteristics in process design?
Mr. Chen: Our process design is well-known in the industry. The furniture design inherits the exquisite carving art of Dongyang and strives for excellence in design, carving and polishing. Hand carved, there is a professional design team.
Reporter: From the perspective of our company, what do you think of this general rating list?
Mr. Chen: The general rating list for our company can be said to set a milestone for the mahogany furniture brand. In recent years, with the development of the mahogany industry getting more and more hot, I believe that the mahogany furniture industry is also in need of such a national, summative and comprehensive platform to sort out and recognize the brands of our industry peers. The purpose of participating in the general rating list is to hope that more people will know Hong Ting Xuan and promote our brand through this very credible platform.
Reporter: In the process of development, enterprises should be bigger and stronger, what issues should they focus on?
Mr. Chen: In my opinion, for enterprises to develop, the first thing to focus on is quality, quality is the most important; second is the choice of raw materials. In order to occupy the market for a long time, the most important thing is to develop in the direction of branding.
Reporter: What new plans does Dongyang (Hong Ting Xuan) have for future development?
Mr. Chen: For the future development, our Dongyang (Hong Ting Xuan) classical furniture still has to be based on quality products and do boutique products. First of all, we must pay attention to the use of high-grade wood, and secondly, the carving skills should be exquisite. In the future, Toyo Classical Furniture will also introduce more new products to meet the needs of consumers. Reporter: Thank you for accepting our interview and wishing Dongyang development is getting better and better.
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