You also remember that when you go home from school, the first thing to do is to turn on the TV and search for cartoon channels to catch up with cartoons. This childhood memories believe that many adults are still vividly remembered, and in retrospect, they still have some feelings. Today, no matter how old or young, everyone is caught in the madness of anime, bloody for their favorite anime, crazy for their favorite cartoonist, cheering for a cosplay player they like. There are countless industries derived from the animation image. When a lively animation character is integrated into children's furniture, it can create an inestimable business opportunity.
The annual scale of the animation furniture market is tens of billions of yuan
When it comes to the industry prospects of the children's furniture industry, the CEO of Cool Man, Yang Tao, used the word "flour" in the interview. He believes that in China, a unique population policy, coupled with the traditional culture, has made Chinese children's attention in the family unmatched by any other country in the world. In Yang Tao's view, there are seven major industries around the children's "clothing, food, housing, and entertainment". Only "residence" is almost a virgin land that has not yet been developed. The market size cannot be underestimated.
Batman anime theme furniture
Compared with the maturity of the adult furniture market, the Chinese youth children's furniture market is just in its infancy, and anime furniture is the most popular and the most powerful theme furniture in children's furniture. According to incomplete statistics, there are more than 300 million children under the age of 16 in China, of which 171 million are under 6 years old, and 171 million are 7-16 years old, accounting for a quarter of the national population. Among them, only children account for 34% of the total number of children. However, China's children's furniture accounts for only about 10% of the furniture market. This is highly disproportionate to the proportion of children with a quarter of the population, and vice versa.
The new trend of "anime + furniture" furniture design
In 2010, the first Disney Home Experience Center (DISNEY HOME), operated by the Walt Disney Company's official licensor in the furniture industry, was officially opened. Executive Vice President and CEO of Walt Disney Company Mr. Zhang Zhizhong, Managing Director of China, Mr. Che Jianxin, Chairman of China's largest home furnishing chain, Hongxing Meikailong, and Yang Tao, Chairman of Limeng (China) Group Co., Ltd. jointly unveiled the opening of “DISNEY HOMEâ€. It is understood that this shop covers an area of ​​1,800 square meters, is currently the largest animation furniture, home products experience-type single store in China. At this point, children's furniture and animation alliances are currently considered to be the most successful way for children's furniture companies to earn high profits. In the cool house, all the goods sold have a common feature, that is, you can find the anime elements that children love to see. The alliance between children's furniture and animation is currently considered to be the most successful way for children's furniture companies to earn high profits.
Doraemon, Batman, hello kitty, Barbie, Disney... even the hottest summer and gray wolf in the country, each has a group of loyal fans, they can always see their active figure in festival promotions and publicity activities. The addition of anime characters not only adds more popularity to the scene, but also gives a beautiful glimpse of holiday promotions.
Why does Chinese animation Sun Wukong fight American Mickey Mouse?
In recent years, despite the large number of foreign cartoons introduced and spread, there has been a strong foreign cartoon fever in China. Not only the children and adolescents are keen on foreign cartoons, but even many adults are fascinated by foreign cartoons. . Throughout the domestic enterprises that do animation furniture, most of them are authorized by foreign animation brands, such as the cool Disney, Evergrande Barbie, positioned in the middle and high-end consumer groups. The domestic cartoon animation image seems to have gone through a long period of time from "production" to "brand", and some are still crawling and exploring.
In the furniture exhibitions and stores, we see the most popular anime furniture products, it seems that there is always a lack of domestic animation. It has been suggested that China’s animated Sun Wukong can’t fight American Mickey Mouse. In the United States, the purpose is clear and the logic is simple. Animation production is a private capital making act. China focuses on ideological education for young people. Anime products have to make money and have a good effect, and the operation is complicated and difficult. Anime works are characterized by being simple, simple, and easy to understand, and can be entertained for children or adults in a relaxed state. In China, the problem is to find a way to combine simple and complex points, and to convey a deeper cultural connotation with simple, simple, and understandable performance.
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