The confusion reveals the chaos of standards and norms and the sorrow of the company’s preference for huge public relations fees.
Da Vinci furniture is in a case
Da Vinci's home "fake door" has the latest developments. Recently, some media reported that Li Wen, a CCTV reporter, was suspected of extorting Da Vinci 1 million yuan. Li Li’s statement from the party denied the matter. Subsequently, Pan Zhuang Xiuhua, general manager of Da Vinci Furniture Co., Ltd. disclosed that Li Wenzhi attempted to invade the Hangzhou Airport store and threatened to rename "Da Vinci" to "Findach". Da Vinci will solve the matter through legal channels.
Da Vinci's pending case backtracking: the quality inspection department sits idly by and causes people to be confused
"Legal film" Da Vinci
The news of the "Da Vinci" incident, which has already faltered, broke the news, and the alleged extortion caused the contradiction of the whole incident to rise.
Recently, Caixin’s “New Century†weekly magazine opened the prelude to Da Vinci’s “fake doorâ€. According to reports, Da Vinci claimed to have “settled†1 million yuan to settle the “fake doorâ€. This allowed the public to return their sights to Li Wen, a reporter of the CCTV Weekly Quality Report, which originally unveiled the Da Vinci Code.
Li Wenxue made four "stricken" statements on CCTV's report on the "New Century" weekly magazine, and was responsible for reporting facts on his own, and denied denying Da Vinci.
Subsequently, Da Vinci's official Weibo posted Pan Zhuang Xiuhua's "Response to Li Wen's Personal Statement", which raised six questions about Li Wenxue:
First, the unilateral interview reporters concluded that “Da Vinci furniture smells pungentâ€, no relevant departments have identified, nor did they ask Da Vinci for verification; second, Li Wenzhi learned about Cabrera furniture through interviews. (Da Vinci's agent brand) is produced in Italy. In the program, it is said that Cappuccino is domestically produced and there is a problem of origin fraud. Third, the general manager of Changfeng Furniture Factory is not the true identity of Peng Jie. It is the salesman who runs freely on the streets of Dongguan for various furniture factories. Fourthly, the core fact that “Cappelli furniture is produced by the domestic enterprise Changfeng Furniture Factory†is not found in the program. The fact is that Changfeng Furniture Factory is the self-contained product in the Da Vinci exhibition hall in Shenzhen for the production of Da Vinci. Fifth, the program said that the Da Vinci Chongqing store has the problem of fraudulent customs declaration of imported goods. The result of the Chongqing Industrial and Commercial Bureau’s investigation into the Shanghai Customs was not the opposite. There was no problem of forging customs customs declarations. Sixth, the fact that the industry and commerce administration authorities investigated and found that the Da Vinci origin was fraudulent was ignored by the program.
At the same time, Pan Zhuang Xiuhua himself said that he did not make any blasphemy and fall against Li Wenxue and welcomed Li Wen’s lawsuit. She would disclose the corresponding evidence in court.
At this point, reporter Li Wenxue and Da Vinci furniture began to enumerate evidence to prove that they are innocent. Both sides are trying to use the evidence to refute each other. This is what we are happy to see. If the two sides are only filthy and blame each other, then the whole thing will become a farce, which makes people feel bored.
"News" Da Vinci
How will the "Da Vinci" incident be fired to this point?
Time to go back to July 10, 2011, CCTV "Weekly Quality Report" broadcast "Da Vinci's high-priced furniture "foreign brand" identity is accused of fraud. Da Vinci furniture can be said to be the most influential high-end furniture brand in China, and is known for its high price. A single bed can sell for more than 100,000 yuan, and a set of sofas can sell for more than 300,000 yuan. The reason why these furniture can be sold to such a high price, Da Vinci sales staff said that the furniture they sell is 100% Italian "international super brand", and the raw materials used are non-polluting "natural high quality" raw material". After more than half a year of investigation, CCTV reporters found that a large number of these high-priced products sold by Da Vinci Company are not produced in Italy at all. The raw materials used are not the precious woods declared by Da Vinci. Da Vinci furniture purchased by consumers was even judged to be a non-conforming product.
Beijing Da Vinci store sales staff said that they sold the Cabernets in Cambria, Italy. According to the address provided by the salesperson, CCTV reporters found Cabrera in the town of Cantu, Italy. The company official said that they did have a cooperative relationship with Da Vinci, but the carvings on the furniture they produced were not solid wood carvings. But made of a special resin material.
Finally, in the exhibition hall of Dongguan Changfeng Furniture Co., Ltd., CCTV reporter found that there is a bed and the same double bed of the Cabrera in the Da Vinci furniture store in Beijing. Peng Jie, general manager of Changfeng Furniture Co., said that this is not surprising, because the Dabie furniture sold by Da Vinci is produced by their company. To prove his statement, he also showed reporters Shenzhen Duffin. The company sent an electronic return to their company. The person in charge also said that this double bed sold in the Da Vinci store sold for more than 300,000 yuan, only about 30,000 yuan in them.
"Suspense" Da Vinci
So far, the focus of the debate between "Da Vinci" and Li Wenxue is two. First, is it claimed that the original Italian furniture is made for domestic factories? Second, it claims that the Kabri furniture is made of Italian wood, is it really made of high-resin material?
In fact, things can be solved easily, without having to talk to each other. After the CCTV report, the Shanghai Industrial and Commercial Bureau quickly intervened in the investigation. At that time, it was also vowed to give the final conclusion. However, in July, the Shanghai Industrial and Commercial Bureau issued Daeganqi a fine of 1.33 million yuan for the reason of “lack of Chinese manual†and “advertising use of absolute languageâ€. It is a question of whether Da Vinci’s quality and origin are fraudulent. These core issues have not given a clear answer.
What is even more puzzling is that the national quality inspection department has been sitting idly by, and the quality of Da Vinci products is only known in the debate between enterprises and the media. The lack of such "arbitrator voice" has caused the Da Vinci incident to fall into the streaking state of self-speaking and self-incrimination, and the standards on which they are based are also very different.
Throughout the whole incident, the reason why it became a suspense film that "no one can guess the end" is that the necessary norms and standards are unclear. For example, does the foreign brand must be produced in a foreign country? Does the furniture have to be solid wood?
If the relevant departments promptly intervene and release the investigation conclusions in an open and impartial manner, perhaps Da Vinci will have a different voice before the "incident", which makes it easier for us to distinguish the truth. It is not that the ordinary people are confused in the argument that "the public says that the public is reasonable and the woman says that the woman is reasonable."
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