The lack of well-known brands and low brand concentration make the development of this industry become rough. The immature market, poor integration of the industry chain, and lack of talents are all problems that the wallpaper industry will solve in the future. Under the double attack of market shrinkage and increased competition, the survival of wallpaper companies is worrying.
Win by brand
Although the Chinese wallpaper industry has experienced more than 30 years of development, it is still in its infancy. Industry concentration, competition disorder, low innovation ability, no brand awareness, and not yet formatted are the main features of this stage. The wallpaper industry will eventually be like any other mature industry, with a number of brands that are innovative and well-known by consumers.
The brand will be the most basic guarantee to ensure that the company can win in the industry reshuffle. This requires wallpaper companies to have a brand building foundation, building awareness and continue to increase the strength of brand building. The brand is different from the product, it is able to penetrate the consumer's heart, root the product image in the market, and produce branding effect.
In order to cope with the more brutal reshuffle competition, enterprises need to accurately grasp the trend of consumer demand and gradually improve the quality of products and services, which not only helps enterprises to tide over the difficulties, maintain their original market position, but also enable them to compete. Keep growing.
The low entry barrier and high profit of the wallpaper industry have attracted many investors, but the excessive expansion of the industry has made the market confusing and disorderly. Therefore, it is imperative to have a set of sound industry standards to restrict and guide the wallpaper market, standardize the industry system, supervise product quality, and promote the development of the industry in a standardized and orderly manner.
Under the increasingly serious development trend of the whole industry, enterprises must not only sell products, but also pass on a life philosophy, disseminate industry culture, and then guide and cultivate the concept of wallpaper consumption to expand the market. The industry development goal of making big cakes.
In short, in the face of industry reshuffle competition, we must firmly believe that there are opportunities to challenge. Shuffle, wash off those who are not good at business, blindly imitate, or only know how to create a brand that does not understand "raising cards." A stormy reshuffle will allow companies to understand the deeper meaning behind the competition, and to shape the brand value in a way that is close to the consumer's internal needs, in order to get the "people's heart", in order to finally make a qualitative change in brand value.
Innovation is the soul of wallpaper companies
Counterfeit plagiarism and homogenization have always been a serious injury to the entire wallpaper industry. If companies want to occupy a stable position in the market and even surpass other companies, they must take active measures.
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Anhui Jianfeng Environmental Protection Technology Co., Ltd , https://www.ahbiocutleries.com