Lai Zhengqiang, Chairman of Yuedong International Furniture Expo Center
When Guangdong furniture manufacturing enterprises shouted the slogan of the second- and third-tier cities, the Yuedong International Furniture Expo Center came into being. Who is the furniture store with a total investment of 1 billion yuan? Can it have such ability to do the positioning and planning of the store? What innovative business model is available to gain the favor of mid- to high-end manufacturing companies? In this issue of the CEO column, let us approach Mr. Lai Zhengqiang, the chairman of Yuedong International Furniture Expo Center.
Huizhou is located in the southeastern part of Guangdong Province, the northeastern end of the Pearl River Delta, and the South China Sea Daya Bay. It is adjacent to Shenzhen and Hong Kong. It is the nearest city to Hong Kong except Shenzhen. This piece of Lingnan Water Town has given birth to the dream of a generation of entrepreneurs. Lai Zhengqiang is one of them.
There will be a time to come back
In 1990, Lai Dong learned the road to entrepreneurship with the passion of young people. In 1991, he walked out from Shunde and first arrived in Huizhou. Everything started from scratch. "Incoming goods, checking the goods are all me, small to be responsible for reception, big business management, I have to grasp both hands, both hands must be hard." Lai Dong told reporters about the hardships of entrepreneurship.
At that time, the Huizhou furniture market was in a raging battle, and there was no big market that dominated the world and dominated the world. Lai Dong, with his own courage and courage, triggered the transformation of Huizhou furniture market, and tasted the sweetness.
However, life is not good for eighteen. When Lai Dong’s career was booming, an investment mistake made him fall into the lowest tide of his life. In the footsteps of the Huizhou market, it has not yet fully stabilized, so I put my eyes on the fresh water that was economically developed at that time. Lai Dong rented a place of more than 10,000 square meters in Danshui, ready to make a big impact. However, because of the government's macroeconomic regulation and control, he fell from the highest valley of his life to the lowest valley without warning. Lai Dong, who has "no chance of crying", is still looking for an opportunity to start a business even if his heart is destroyed.
The shoal Wolong finally got water, and the sea turned over the river. In 1997, Lai Dong chose to make a comeback. This time, he put his eyes on Shunde furniture. After a rigorous market investigation, he found that Shunde Furniture has a huge industry influence among Huizhou citizens. He seized the time in time. The convergence between Huizhou consumers and Shunde furniture, using Huizhou consumers' desire for Shunde furniture, found a fulcrum to solve these two contradictions between long-distance bumps and purchases in the same city, inconvenient installation and maintenance, and full tracking service. The Shunde Brand Furniture Expo, which is admired by Huizhou consumers, will be directly moved to Huizhou to create an exhibition that will not end all the year round.
Second-tier city stores are far from saturated
Time flies, in 2009, Lai Dong saw the situation in Huizhou furniture market, and my heart was very anxious. It is understood that Huizhou's medium and high-end furniture market is developing slowly, and the outflow of middle and high-end customer groups is very serious. Compared with Dongguan and Guangzhou, Huizhou furniture industry lacks large-scale operation and high-end international type that radiates to surrounding areas. Furniture Expo Center.
How to bring the consumption of high-end furniture to Huizhou consumers has become the top priority of Lai Dong. With the further development of Huizhou's economy, the improvement of people's living conditions, and the improvement of consumer awareness, the market demand for high-end brands is huge. How to change the current situation of Huizhou's high-end furniture market is the original intention of Laidong Investment in Yuedong International Furniture Expo Center.
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