Is it using cream or eye cream?

  High-priced eye cream can be used without high-priced cream

At the end of 2009, Dior, GUERLAIN, LANCOME and other cosmetics brands launched new eye cream products. In addition to improving the anti-aging effect of eye lines, it also eliminates eye bags and improves eye circulation. These eye cream products are not aimed at specific ages, emphasizing the function of improving local troubles. Otherwise, the concept of "eye health" is used to protect the eye skin in advance, and the past eye cream is " whitening " or "improving". Compared to the single function of wrinkles, today's eye creams have a more comprehensive effect.

As the age layer of eye creams is starting to decline, brands are also using “quick absorption” and “slim use” as marketing strategies to attract young people. A few years ago, although high-priced creams were applied to the face, There is a sense of "heavy" presence, but the eye cream produced by high-priced brands will still stimulate people's desire to "buy" and "want to use it." Among these new eye creams, 2/3 are already developed. Liquid and cream top-of-the-line high-priced products, which show that the top-of-the-line eye cream on the luxury route is as profitable as the top cream.