After seeing that the manufacturer finally replaced all the hanging cabinets as required, the Beijing-based consumer Meng Xiong, who had been exhausted for a long time due to constant quarrels, finally got a temporary relaxation.
Meng Xiong's new home is located outside the East Fifth Ring Road in Chaoyang District, Beijing. Since the house was closed in May this year, he has been worried about the cabinets that cost the most.
Visiting the building materials market, I found that the price per Yanmi ranged from 780 to 10,000 yuan. The price was low but the quality was not good. In the supermarket chain, the total price of the brand cabinets was found to be tens of thousands of yuan. Even if the quality is guaranteed, The price is very high; participate in online group purchases and find that the price concessions for cabinets are limited.
If the total price is low, and the quality is not guaranteed; if the brand is selected, the price is too high. After weighing, Meng Xiong chose a cabinet product with good reputation on the Internet and a little brand recognition.
Unexpectedly, there was a quality problem in the installation of the cabinet: the hanging cabinet was scratched. Fortunately, after the fight, the manufacturer agreed to the request for product replacement, but Meng Xiong is still playing drums: For the large family of households that cost nearly 10,000 yuan, is there any guarantee for the quality of the cabinet?
There are not many consumers who are as confused as Meng Xiong. The reporter found in some decoration forums and diaries on the Internet that in recent years there have been many complaints and reports about the quality of cabinets, among which there are many cabinet brands with certain popularity, and there have been many quality problems.
There is a lack of standard implementation
The whole cabinet is made up of cabinets, range hoods, gas cookers, disinfection cabinets, dishwashers, refrigerators, microwave ovens, electric ovens, various pendants, water basins, garbage shredders and other kitchen appliances and kitchen appliances. A new type of kitchen. Use "system matching" to achieve the overall configuration of the kitchen space, the overall design, the overall construction and decoration.
According to the latest statistics from the Development Research Center of the State Council, the ownership rate of the overall cabinets is only 6.8% among the 100 million urban households in China, far below the level of developed countries. In recent years, the sales volume of Chinese cabinets has increased at an average rate of 35% per year. In the next five years, the total capacity of cabinets in the domestic market will reach 29 million sets, with an average of 5.8 million sets per year. The existing whole cabinets have more than 40 million potential customers, and the turnover will reach more than 500 billion yuan.
“The entry barrier for the cabinet industry is not high. It belongs to an industry with low technical threshold and high management threshold.†Hu Ya-nan, deputy secretary-general of the China Building Decoration Association’s kitchen and bathroom engineering committee, told reporters that although the cabinet industry in China has some well-known The national brand, but in general this industry is still more small enterprises, the industry concentration is low, local brands are the main, the national brands are less, it belongs to the Spring and Autumn Warring States period, but from the dispersion to the concentration, it will be the development of the industry. A trend.
The low barriers to entry have led to a lot of cabinet manufacturers on the market, and the quality of the products is mixed. Many home improvement companies also have on-site cabinets, many of which are small workshop-style processing plants.
The lack of standards is also considered to be one of the reasons for the current mixed quality of the cabinet market. "The cabinet standard has been developed in China at present, but the product standards of the whole cabinet are not. Overall, the standards of China's cabinets are very incomplete, lacking an industry-recognized product standard and installation specifications." Hu Yanan said that the development history is short. It is an integrated product and has individual requirements, and has a high degree of connection with other products such as buildings. It is the main reason for the lack of standards for cabinet products in China.
The reporter learned that on June 1, 2010, the national standard "Basic Parameters of Residential Kitchens and Related Equipment" in the cabinet industry was officially implemented. As early as 2008, the former National Environmental Protection Agency also issued an industry standard "Environmental Marking Products Technical Requirements Cabinets". In addition, the individual components of the cabinet, such as plates, countertops (quartz stone or stainless steel), hardware, etc., have also been or are in the process of developing relevant standards.
"The standards that have been enacted and implemented are not well implemented. Enterprises are more likely to implement their own standards. At the same time, for the cabinets of 'three-point products and seven-point installations', there is currently no special organization to formulate corresponding Installation specification. The quality policy of Jianuo cabinet is from the beginning of design, to manufacturing, installation, and unified implementation of its own standards and specifications." Song Jisheng, general manager of Beijing Jiuxing Jianuo Furniture Factory said.
Industry development will usher in shuffling
Insiders pointed out that in China's cabinet industry, to achieve standardization, scale, and serialization, we must first solve the problem of quotation methods. In foreign countries, cabinets are quoted without exception, and in China, the offer of Yanmi has almost become a common quotation form in the market.
The drawbacks of this quotation method are obvious. For consumers, this kind of quotation is unclear and implicit, and it is easy for the bad manufacturers to take advantage of it; for manufacturers, this quotation method is not conducive to standardization and standardized production. Conversely, products that are not standardized are not complete, versatile, and interchangeable, reducing product replication and experience, quality is difficult to guarantee, and consumer interests are not guaranteed. The current market situation is that small manufacturers can't implement standardized production and standardized quotation; large manufacturers want to implement standardized production and standardized quotation, but they can't twist the market.
Hu Yanan believes that the product characteristics of the cabinet are personalized demand, standardized manufacturing, and large-scale marketing. The future development trend is the branding power of channelization, productization and individualization. For large enterprises, relying on strong channel advantages can take the lead in the market. For medium-sized enterprises, products with outstanding performance and characteristics are the way to survive, and for some consumer groups with high-end needs, personalized. Customized products are more popular.
The arrival of finished rooms (hardcover rooms) is seen as an inflection point that may be faced in the development of China's cabinet industry. “For cabinets, only a high degree of standardization can break through the existing bottlenecks and achieve perfect connection with buildings and spaces. No matter from sales, production or installation, engineering and terminal consumption are completely different systems. There are high requirements for the company's capital, production and installation capabilities, which will inevitably reshuffle the market." Hu Ya-Nan said.
It is reported that most of the domestic cabinet enterprises will focus on the development of the terminal market, busy with distribution network expansion, second- and third-tier city competition and price war. But in the era of finished products, the sales model facing the terminal will be completely changed.
Song Zhisheng believes that the era of finished furniture has a great impact on the survival of small and medium-sized cabinet companies. Because doing business with a developer means that the time to withdraw funds will become longer, which will directly test the financing ability of SMEs.
According to statistics, the proportion of newly renovated real estate renovations in 2010 is 70% in Shenzhen, 60% in Guangzhou and Shanghai, 50% in Beijing, and 20% in second-tier cities such as Chongqing and Chengdu. In the future, 90% of the newly purchased cabinets will be included in the engineering channel, and the terminal consumer market may only account for 5% to 10% of the market. "The future cabinet market may be in a state of polarization, part of which is a national brand that can match the project, and the other part is to deal with the individual needs of the stocks in the regional enterprises," Hu Ya-Nan said.
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