The Dongguan Famous Furniture Fair in March and the Shanghai International Furniture Fair in September can be said to control the rhythm of the Chinese furniture industry. Just when everyone speculated on how this year's war will stage a power competition, yesterday, Dongguan Ming Furniture Exhibition officially "handshake" Shanghai International Furniture Fair, double exhibition "marriage". The industry expects that this strong joint furniture exhibition camp, the furniture industry may usher in the "Matthew effect." It is predicted that after the integration of Shuangzhan, it will bring together 5,000 exhibitors from more than 150 countries and regions and more than 200,000 effective spectators.
Wearing high hats
Shanghai Exhibition has overseas buyers resources Dongguan Exhibition has manufacturing base
“I did a 36-year exhibition. I didn’t really like Houjie to do exhibitions at first, because the transportation and facilities here are not perfect.†Chairman of Shanghai Bohua International Exhibition Co., Ltd., one of the organizers of Shanghai International Furniture Fair Wang Mingliang, before coming to Houjie, was not optimistic about the Houjie exhibition industry.
The day before yesterday, after visiting the famous home Expo Park in Hall 9, Wang Mingliang changed his previous impression. “Dongguan Houjie has developed its manufacturing industry and its domestic sales are very good. I hope that Shanghai’s international famous furniture exhibition can rely on Dongguan’s domestic resources and hope to help us with the good platform of the famous furniture exhibition.â€
Of course, for the Dongguan Famous Furniture Fair, Shanghai International Furniture Fair has rich overseas resources and overseas buyers as much as a “tempting fruitâ€. Yin Chengzhi, the president of Dongguan Ming Furniture, believes that the exhibition has important functions. For enterprises, this is the most economical trade behavior.
How to marry
Promote each other's exhibitions on their respective platforms
At 10:30 am yesterday, the press conference of the strategic cooperation between the International Furniture Fair and the China International Furniture Fair was held at the Guangdong Modern International Exhibition Center. This also means that the two major exhibition platforms officially announced cooperation.
How do the two major exhibitions work together? It is understood that the two parties will use the principle of “sharing resources and building a global furniture exhibition cross-regional cooperation platform†to help the Chinese furniture industry. Specific cooperation methods include, in their respective advertisements, promotional media, official online platforms, and press conferences, all of them participate in the promotion content of the other exhibitions and promote each other's exhibitions.
In addition, the two sides will plan and formulate new promotion and promotion plans according to the characteristics of the two exhibitions and long-term development ideas, and inject new vitality into the two exhibitions.
[Viewpoint PK]
Is the home e-commerce army prospering or a real revolution?
Success or failure, e-commerce, low-cost promotion, too much damage to the brand
Mr. Huang Hui, the first founder of Melody, started in 2008, when we were a Taobao seller and had its own official website. At that time, we also created our own independent B2C website. From 2008 to 2010, all revenues were From Taobao, of course, we have also made continuous investment in the B2C website. This investment comes from the profit of Taobao. In 2011, we also withdrew from Tmall and Taobao in the face of substantial profitability. Why should I quit?
First of all, Taobao has a lot of activities, the price system is unstable, and the price is very low when doing activities, so we will think that consumers have a psychological suggestion, they feel that your profit margin is very large, but as a seller at a low price The cost pressure is also very large, so sellers often cut expenses or cut processes. From these two aspects, the brand is very harmful.
There is a furniture store "touching the net" is just a facade
Mao Xinyong, senior vice president of Qijiawang: I went to a home store in Hualile in the morning. He told me: Mr. Mao, I opened a shop in Tmall. I opened a store in Jingdong. I have to meet with Vipshop in the afternoon. I want to Open shop at Vipshop. But when I went to his store, I didn't see the appearance of a QR code on a pricing card, and I didn't see any Internet elements of the store. He just simply opened a shop online, so I have to pour cold water. I think we still have to think about the impact of the Internet on our users, the impact of transactions, the impact of services, and the impact of the industry chain, rather than simply opening A shop.
Manufacturing touch-net is necessary but can't save the company
Yu Leidi, President of Standard Home: I think traditional manufacturing has to do e-commerce, because this is a trend, but I don't think e-commerce can be subverted in the next 5 to 10 years, which is completely problematic, but He will account for a certain proportion, which is about 30% in the next 5 to 10 years. But I want to remind the manufacturing industry not to be too enthusiastic to say no to e-commerce. We can see that the traditional home appliance industry or the clothing industry, which has done a good job on Tmall and other platforms, can't save the company itself. E-commerce can not save even better, so the success or failure of the company must be your strategy, your marketing, your brand, not e-commerce.
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