As Motion Sand just get the news from Steve PasierbIn, the Toy Association Inc.
How toy companies do business, build relationships with consumers, gain their trust, and win their dollars is profoundly changing. Clearly, the retail world is also at a point of inflection where risks and failures receive great notoriety, but importantly, there are also great opportunities and strength to leverage. Finally, IP protection and the surge in counterfeits are serious threats, not simply because of the financial damage caused to innovative companies, but because counterfeits also risk consumer safety as they're not subject to the same rigorous requirements and testing as all other toys."
[Fortunately, adults will always love the children in their lives, and will always want them to be happy and to enjoy the developmental benefits of play - facts that bode well for toymakers' collective future. Our goal is to help Toy Association members distinguish between larger business and consumer trends that will happen and soft trends that might happen. Our body of research continues to grow, with new studies and reports on the horizon tailored to our members' diverse interests, including consumer and demographic trends from around the world, operating & benchmark data, and webinars on the latest safety regulations, to name a few. Our staff also has a great track record of helping members on an individual basis. We are always on call to take questions and offer guidance on challenges and issues as they arise."
As brand sand toys manufacture, we Motion Sand hope to seize this opportunity to upgrade our products and share more fun with children around the world.