Guide: The printing and packaging industry has the dual attributes of manufacturing and cultural industries. Under the continuous advancement of the printing and packaging industry, industry aggregation and low-carbon technology, we should also see that China needs to work hard to develop into a printing and packaging power. Institutional, international standards, China's layout structure, talent cultivation, and enterprise management all need all aspects of change, which requires the joint efforts of the country and the entire industry's printers, multi-pronged In order to start the big ship in the printing industry.
The printing and packaging industry has the dual attributes of manufacturing and cultural industries. Under the continuous advancement of the printing and packaging industry, industry aggregation and low-carbon technology, we should also see that China needs to work hard to develop into a printing and packaging power. On the basis of the upper and international standards, the layout structure of China, the cultivation of talents, and the management of enterprises, all aspects of the reform are needed. This requires the joint efforts of the printing industry of the state and the entire industry to make a multi-pronged approach. Can start the big ship in the printing industry.
Institutional innovation
First of all, in the entire news publishing industry chain, the printing industry, as a product processing link, exists in a state of low entry barriers, many small and medium-sized enterprises, fierce competition in the industry, and low added value. The uneven distribution of profits in all links of the industrial chain has seriously hindered the overall rapid and sustainable development of the printing economy. This eliminates the need for institutional reforms, institutional innovations, renewal of ideas, transformation of development methods, and structural adjustment.
Secondly, the technology of the printing industry is mainly in the hands of developed countries such as Germany, the United States and Japan, and the technology is updating faster and faster. In this case, international purchase is a convenient means to acquire new technologies, and this requires a system. Innovation in mechanisms and concepts.
Layout aggregation strategy
In the current situation of the printing and packaging industry, it can be seen that because of low barriers, many small and medium-sized enterprises, and fierce competition in the industry, the speed is different, which is not conducive to the benign competition of the industry and the optimal allocation of resources, the adjustment and upgrading of industrial structure, and advanced Promotion of technology and development and implementation of industry standards.
It can be seen that the establishment of a printing demonstration base is a good measure, so that the model backbone enterprises can enjoy various preferential policies of the country. Through these policy mechanisms, priority will be given to some strong enterprises to achieve economies of scale and brand effects, occupy more markets, and better implement the strategy of China's printing and packaging enterprises going global. Similarly, it is a major measure to raise the threshold for a specific scope within the industry and to set standards to promote the different strategic development of the printing and packaging companies.
Modern management of enterprises
To achieve the benign and sustainable development of the printing and packaging industry and the upgrading of the industrial structure, the managers of enterprises need to seize the pulse of the times, not only require the industry to keep up with the world trend in technology, but also require enterprises to have the ability to utilize new technologies and thus innovate. The modern management of enterprises and the promotion of economic development.
It is necessary not only to update technical equipment and concepts, but also to modernize and modernize management and business strategies. For example, under the digital trend, digital printing has huge market potential in value-added services. It is necessary to learn to add value-added services such as prepress design and data management in the digital printing system, which not only improves the added value of products, but also realizes the integrated operation of printing functions and various required services in the extended industrial chain.
Talent Strategy
In the national statistical data, we can see that professional talents are still a short-board for the development of the printing culture and creative industries. At present, this situation is concerned with the relevant institutions and industry people. The implementation of the talent strategy is a potential investment for the development of China's printing and packaging industry. This is a potential for the whole industry from the talent structure, technical structure and management structure.
Establish international standards
If China's printing and packaging industry wants to implement the strategy of going global, it must establish international standards. Mastering the initiative of international standardization has mastered the initiative of the market. The status quo of China's printing enterprise standardization has largely hindered the development of the industry, and has encountered barriers and contusions in international trade. Therefore, the establishment of international standardization needs to go on the road, and China is constantly exploring and constructing in this regard. International standardization is not only the internationalization of printing technology standards, the internationalization of prepress, printing and postpress technologies, but also the internationalization of printing and packaging materials. Under the international standards, we need to update our concepts, open up new situations and new markets, and better move toward internationalization.
(Original title: Printing and packaging industry: strong development must be multi-pronged)
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