China Sporting Goods Standardization Survey

China Sporting Goods Standardization Survey Date: 2016-09-26 13:52

When it comes to the standardization of sporting goods, there may not be as many people who may be familiar with it, but from the poisonous runway on the campuses of primary and middle schools to the international and domestic competitions; the basic issues behind vegetable turf are standardization. The standard system of sporting goods in China has many problems such as low standards, long age, low level, etc. Some areas are behind the times, and some areas are even in a blank state. There is no standard behind it; there are also dangers; on the one hand, it is necessary to strengthen the urgency of establishing a standardized system for the new era in China; on the other hand, many sporting goods do not have international standards, such as making it appropriate as soon as possible; Chinese standards, It is possible that China will be able to realize the world's standardization field; it will overtake the curve and establish sporting goods; a new image made in China will help boost China's manufacturing to the world.

Difficulties,; the reality and helplessness behind the standards

When it comes to the standardization of sporting goods, there may not be as many people who may be familiar with it, but from the poisonous runway on the campuses of primary and middle schools to the international and domestic competitions; the basic issues behind vegetable turf are standardization.

Xinhua News Agency reporters visited Gansu, Fujian and other places to conduct a series of surveys on the issue of sporting goods standards. The survey found that there are many problems in the standards system of sports goods in China, such as low standards, long marks, and low levels. Some areas lag behind the times. Some areas are even left blank. There is no standard behind it; there are also dangers; on the one hand, it is necessary to strengthen the urgency of establishing a standardized system for the new era in China; on the other hand, many sporting goods do not have international standards, such as making it appropriate as soon as possible; Chinese standards, This may lead to the realization of China in the field of world standardization; overtaking of curves, establishment of sporting goods, and a new image made in China.

Sporting goods industry; no standard reality

Compared with many other industries, the standardization of the sports industry in China, both in sporting goods and sports services, lags behind. When asked about the standard of sporting goods, practitioners have the most answers; there is no standard.

According to Hou Fengji, chairman of Sendiji, who has long been engaged in triathlonary projects, “Iron III is not a standard at the moment. This is strictly speaking, it needs to be a standard, because according to the characteristics of sports, the corresponding fabrics, bicycles and shoes are all There are special requirements, all of these are to have a standard. Ai Qi, head of the smart sports watch manufacturer Fujian Yipin Information Technology Co., Ltd., said: In terms of smart watches, although there are traditional standards for each plate, no system standard has been formed so far. All of them are pearls. A thread is worn.

Liu Zhizhong, former director of the Department of Policy and Regulations of the Sports Bureau of Gansu Province, had long paid attention to the issue of standardization of sporting goods. He told reporters that there are currently six major problems in the standardization of sporting goods in China: 1. There are fewer standards, not only fewer standards, but also attention. Not many people. 2. With a long-term standard, such as in the field of aviation sports, some of the standards established in 1991 are still in use. 3, insufficient understanding of importance. 4, the sports standardization construction team is weak. 5. There are problems in the implementation and landing of standardization. The benefits of standardization are not fully understood by the government and the public. 6, The depth of the solution for standard setting is not enough, and the problem of academia exploration stops at the macro level, and there are still gaps in the study of details.

There is no standard reality for domestic companies engaged in the manufacture of sporting goods at a loss. Enterprises that want to make high-standard products often adopt international standards. In the domestic market, due to the different standards followed by various companies, there is a lot of vicious competition. Phenomenon, poison track is a product of this kind of malignant low-price competition.

Reason: Inconsistent demand for talents

There are currently six people in the Sports Standards Department of the Equipment and Equipment Center of the State Sports General Administration. However, the reality is that the establishment of a sporting goods standard usually takes one to two years, and the gap faced by China in this area is very large. The department director Hou Libo The work done by the team and his team seemed to pay a lot.

Liu Zhizhong believes that the sports standardization talents are in short supply. He said: The teams for sports standardization construction are too weak and basically have no teams. One in Gansu does not, in fact, all provinces should have. If each province can have such an institution responsible for standardization, it will be able to solve many problems, such as high-risk projects. At present, there are only two domestic companies that can accept and accept. One is the Sports Service Center of the General Administration of Science and Technology, and the other is A company, but the country is so big, they can do it?

The reason for the low level of standardization of sporting goods is not only the shortage of talents, but also the lack of responsible departments, lack of law enforcement authority, and lack of effective supervision. In the interview, the reporter also found that the parties’ demands are numerous and difficult to reach an agreement. An important reason for the low level of standardization.

Hou Fengxi said that as a large enterprise in this field, Sendi Ke has been making products in accordance with European standards, and he had thought of taking the lead in formulating China's own standards, but in the end, due to the different demands of the North, East and South China, I came Take the lead, but in the process of contact, each one is not very active.

Hou Libo has taken the lead in making national standards for outdoor fitness trails. When this standard was established, he invited technical supervision departments, academics, consumer representatives, government officials, business representatives, and user representatives. He also encountered a lot during the development process. problem. He said that there is a mixed situation in the sporting goods industry, and some standards have been formulated to be relatively low and cannot be brought into line with international standards. However, if they are set high, many low-level manufacturing companies oppose it. Therefore, the problems are complicated. For example, the product's useful life, from the consideration of consumers and national interests, was originally set for 10 years, but the company objected and said that the set time was too long and the product sales cycle would be lengthened. After the completion of the coordination, it was 8 years, he said. .

Way Out: Make the upper-level design goals on the medium and long-term

The standard issue is the basic issue. It is related to the overall level and international competitiveness of a country's and a country's products. If the Chinese sports industry wants to develop healthily, it must establish a healthy and efficient standard system for sporting goods as soon as possible. The poison runway and other incidents are just the tip of the iceberg in which the standardization of sporting goods in China is problematic in terms of formulation, implementation, and supervision. If a reasonable and high-standard system is not established in time, the next problem may be poisonous swimming pools, poisonous turf, and poisons. Rackets and so on.

Industry insiders also made some suggestions on this, mainly summarized as:

First of all, it is clear that the mainstay of the standardization of sporting goods is that the General Administration of Sport is involved with the light industry, textiles, and chemical industries. However, there is no head of any department, so it is necessary to rationalize this relationship from the top and build sports in accordance with international standards. Standardization system framework for supplies.

Secondly, to do a long-term plan for the construction of a standardized system for sporting goods, because standardization is a very basic thing, with a long cycle and low effectiveness. Therefore, mid- and long-term planning should be done, top-level design should be done, and the advantages of other industries should be used to form a Stable, efficient, and systematic solution to the long-term mechanism of the sporting goods standardization system.

Thirdly, it aims at accelerating the construction fund investment and personnel training of the sporting goods manufacturing industry standard system for the major role of the sporting goods manufacturing industry in the national economic system and the sports industry system. Because the standardization of sporting goods requires a large number of composite talents who understand sports, understand laws and regulations, and understand the economy, colleges and universities, especially sports colleges, need to increase the training of such talents.

Opportunity, a shortcut to manufacturing in China

In the field of standardization, China actually has its own advantages; it has developed rapidly in the integration of sports equipment and the Internet industry. Today, innovative products represented by smart hardware continue to flow into the market, and they have not formed strong functional guidance at home and abroad. Under the circumstances of the standards, our government departments, industry associations, and leading companies can formulate and introduce standards as soon as possible, which will help domestic brands to seize opportunities in the new round of international competition, boosting China's manufacturing to the world.

No standard is not just China's business

Zhang Jiahua, chairman of Shenzhen Good Family Industrial Co., Ltd., which manufactures indoor sports and fitness equipment, introduced that the standard of smart fitness equipment is not available at home and abroad. There is no standard for innovative equipment. Basically, it also refers to the needs of safety, electrical appliances, and materials. As for innovative products in terms of functionality, appearance, and interaction, it is necessary to open up new fields and formulate new rules.

In recent years, China's sporting goods industry has created a large number of integration; Internet + emerging product categories, including wearable devices, smart hardware is the most popular, market share continues to rise. Many products have just been developed and marketed. The quality of product prices is uneven, and data privacy protection is also blank. However, because most of the innovative products are cross-border, there is no government department or single industry association to lead the development of standards.

Yi Qi, Marketing Director of Fujian Yibin Information Technology Co., Ltd., which manufactures sports smart watches, introduced that standards are not only critical to the control of product quality, but also have a huge impact on marketing. The classification of drones just entering the e-commerce platform is: children's toys; sweeping robots are put together with daily necessities such as mops; whether smart watches are placed on electronic products or sporting goods? This requires standards to help businesses and consumers do effective docking.

Han Buyong, president of Xiamen Jianji Technology Co., Ltd., which produces smart football, smart basketball and smart football field solutions, introduced that most innovative products require double standards, but there are always some content conflicts. For example, the durability, lifespan, heat resistance, and warranty period of basketball and electronic chips cannot be defined together. The standards for GPS positioning, communication, Bluetooth, payment, pedometer, and calorie calculation in smart watches have exceeded the scope of the traditional watch industry.

The reporter confirmed with foreign industry organizations such as the International Organization for Standardization Sports and Recreational Facilities and Equipment Technology Committee and the American Sports and Fitness Industry Association. The United States and other developed countries and regions have not yet made unified regulations on similar emerging products.

Standard internationalization boost; Made in China

The formulation and strict implementation of standards, as well as the internationalization of standards, play an indispensable role in helping national brands reach the world. Michael Haus, Chairman of ISO/TC83, said: "Made in Germany is not outstanding in the world market. Later, Germany established the National Institute of Standards and strictly controlled quality. German standards have become successful examples." Many countries want to obtain the same quality, precision and competitiveness. German standards have thus been widely promoted; the reputation and brand made in Germany are gradually established.

ISO is an open international standard platform, and all members including China can lead or participate in the development of standards. House said that in areas such as wearable devices, ISO is very willing to cooperate with China. China can apply to ISO, and more than 8 members can agree on the project, and one or two years can establish a new standard. Hauss believes that, on the one hand, it follows the ISO quality standards and on the other hand participates in the development of new standards. If these two points are achieved, China Manufacturing has the same opportunities as Germany. According to Hou Libo, Director of the Sports Standards Department of the Sports Equipment Center of the State Sport General Administration, many of the traditional sports product standard process design and R&D have been controlled by foreign countries. The domestic standards are often low, the added value of the products is not high, and a considerable part of the company has been low in the industry for a long time. Operation. Domestic standards for sporting goods are squeezed into ISO international standards, which means improving industry entry barriers, improving product quality, and contributing to building up a stronghold; the foundation of China's manufacturing will enhance the international image.

Hou Libo believes that internationalization of standards has strategic significance in revitalizing the quality of Chinese products. Domestic standards should be brought into line with international standards as soon as possible, and they must participate in or even lead the development of international standards.

Chen Zuyuan, deputy director of the China Watch and Clock Association, introduced that the development of international standards for the watch industry could see the shadow of established companies such as Casio. After IT companies such as Apple entered the industry, the old companies responded conservatively. The international standards for smart watches were temporarily absent. If China took the lead Standards and push to the international, will benefit Chinese companies in the international competition in the industry transformation; corner overtaking.

According to Chen Xuetao, Deputy Secretary General and Member of the Expert Committee of China's Wearable Computing Industry Technology Innovation Strategic Alliance, the association started standard-setting work in 2014. At present, it has developed some general technical specifications for wearable devices, and has gradually introduced a number of sub-standards in accordance with market characteristics. And certification specifications. He believes that aligning with the International Standardization Organization and synchronizing the application of international standards will help China's related businesses to compete for global mainstream consumer markets and industry discourse rights.

To seize the standard high ground to break the problem together

Tomassoff, chairman of the American Sports and Fitness Industry Association, believes that in the field of smart sporting goods, there is no standard system that matches the industry in the world. There is no monopoly standard for large companies. The standard door is open to all companies. . At present, the industry's capacity is not saturated, and competition is sufficient. Companies with core competitiveness will soon rise and get involved in standard setting, form certain technical barriers, establish benchmarks, and integrate industry resources.

Chen Zuyuan stated that the functions of intelligent hardware are complex, and many service performances cannot be measured by the standards of the traditional industry. Joint standards such as the Internet and other cross-border enterprises should be established together. The development of sports data standards requires the support of big data models and concerns the changes in physical fitness and health data of the entire nation. The government must pay attention to the construction of this platform. Standard formulation involves many administrative departments. Apart from the Equipment and Equipment Center of the General Administration of Sport, some departments such as the Ministry of Industry and Information Technology are also related to this, and they need to take the lead in coordinating all parties to form a concerted effort to put the formulation standards on the agenda as soon as possible.

Hou Libo revealed that the leading forces for the standardization of sporting goods are insufficient, the relevant research institutions and professionals are lacking, and the standard for the development of innovative sporting goods emerges; there are many cross-cutting areas, not one department, or an association may decide on its own. In addition to the active involvement of relevant government departments, all proposals and appeals from companies, consumers, experts, scholars, associations, and social organizations must be taken into consideration.

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