[ Chinese wardrobe net ] Wardrobe is a work of art and goods, and the wardrobe business is more interested in its product attributes. Therefore, designers must first do a good job, and then do their favorite art, in order to achieve their own value. If the company has always been looking at the product from the perspective of the market, the designer has always looked at the product from an artistic point of view, and the bridge between the two will never be able to match. Designers must learn to express design in the language of the market, and companies need to drive the market to enhance their recognition of design products.
The premise of cooperation between enterprises and designers is market demand.
Whether it is a designer or a wardrobe company, the ultimate service is the market, mature enterprises can accurately grasp the market demand, so the premise of their cooperation with the designer depends on the market. As early as 2000, the top 100 was working with German designers. The reasons for the cooperation were simple. Their design products could be called commodities.
Enterprises must understand the beauty
Wardrobe companies rely on designers to survive, but if the designer does not have a business, it is also a self-respect. The design pays attention to the appearance and craftsmanship, and the process is difficult for the designer. Many designers with ideas now face a problem. The designed things can't be produced, because of the limitations of the materials, the manufacturers have to quantify and so on. But conversely, China does not lack manufacturing manufacturers, do solid wood, sheet metal, hardware, glass, so if the designer does not take the products made according to his personal ideas, let the manufacturers help to complete, but put themselves The idea of ​​effectively grafting is much simpler to help manufacturers complete the design they want.
As a company, it is never possible to know how to create beauty like a designer, but it must know how to look at the beauty and understand what kind of beauty the market needs. Therefore, the responsibility of the wardrobe company is to dig out the added value of the design, let the ordinary consumers accept the designer's work, and let the designer serve the mass market, so that the company and the designer and the market have a positive interaction.
Judging from the current situation, there are many opportunities for cooperation between Chinese wardrobe companies and designers. Although the ratio of product design and cooperation between wardrobe manufacturers and designers is very low, once the proportion of successful design is very high, this is very high. It proves that the industry is immature, and the two need to communicate and cooperate.
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