Whether in China or in developed countries in Europe and America, solid wood furniture is popular among consumers because of its health, environmental protection, practicality, beauty, comfort and value preservation. However, do you know that people who like solid wood furniture value the most important aspects of solid wood furniture? Consumers of different ages have very different concerns.
Recently, Mumu Home conducted an online survey of “Furniture Purchase Intention†on the McKee questionnaire platform. From the questionnaires collected by thousands of consumers covering different age groups, nearly 70% of netizens expressed their preference for solid wood furniture and would be the first choice for home buyers. In response to the question "Why choose solid wood furniture", we found that: Generally speaking, after 80-90, it is more healthy, and after 70, it tastes more, while after 60, it is more attractive to the durability of furniture.
After 80/90: "Health" First
After 80,90, it is now the main force of the social workplace, and this group is also the new main force of the family. At the peak of their birth, they regard the “health†of furniture as the first factor of purchase. After seeing the well-known 80/90, I know the harm of formaldehyde to myself and the child's body, and the superiority of formaldehyde content of solid wood furniture or even zero formaldehyde has an excellent impression in their hearts. In addition, most of the current solid wood furniture is fashionable, beautiful, and comfortable. This is also the reason why I love solid wood furniture after 80/90. Of course, the relatively high price of solid wood is a hurdle to block some young people to buy.
After 70: "Taste" first
Generally speaking, after the 70s, at the peak of his career, the economic strength is much stronger than that after 80/90. In addition, the life experience after the 70s is also very rich, and the social status is relatively high. Therefore, the taste of life is high. Compared with other types of furniture such as plate, wrought iron, and rattan, solid wood furniture is much stronger in texture and value, and the taste is higher than a few styles. Therefore, solid wood furniture is bound to become the preferred furniture for this group. Of course, in addition to taste, health and comfort are still very important to this group, and they are also very important factors for their optimistic about solid wood furniture.
After 60: "Durable" first
For the 60 years after the Cultural Revolution, all solid wood furniture has a profound impact on this generation. As early as in the 1980s in China, every household used solid wood, and panel furniture was difficult to trace. Most of the 60s had spent a good time in the age of custom furniture. Therefore, the durability of solid wood furniture has been highly praised by consumers in this group. Many people proudly said: "Married for more than 30 years, the solid wood furniture made at home when married is still in use, and it is almost an antique." For this part of the consumer to re-home, durability has undoubtedly become the preferred factor. In addition, taste and comfort are also highly valued by this part of the consumer. After all, consumers of all ages are mainly enjoying life, and other factors such as price and health are second.
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