In the "Big Bang", the protagonists gathered together to play "Dragon and Dungeons", showing the typical elements of DND: rules book, character cards, dice, maps, underground dwellers (hosts), and brain holes for everyone. .
This is not unrelated to the order in which domestic players are in contact with the game. Foreign players first come into contact with classic board games such as DND. Later, there were CRPGs such as "Board's Gate", "No Winter Night" and "Ice Wind Valley" derived from such board games. -Playing Game), and the role-playing video games in a broad sense after getting rid of the traditional rules. Domestic players are just the opposite. At the end of the last century, with the popularity of computers, domestic players first came into contact with games such as Diablo and Magic Gate, and then they were exposed to board games in the modern sense.
At the moment, in the minds of domestic players, games and video games can be more or less equal. If you have to talk about board games, many people may think of "UNO", "Wolfman Kill", and the "Three Kingdoms Kill".
A few days ago, at the first Shadow Market tabletop exhibition held in Shanghai, the reporter () chatted with practitioners in several board games to talk about the development of the domestic tabletop industry.
"Shadow Market" table game exhibition site
Chinese board game market started late
The media player of the board game is also the "momental idea" of the original board game designer. The current board game is a bit like the past video game. It is still at an initial stage, and everyone is still not very familiar with it.
Board game media people "instant thinking"
Just like video games, the show is an important platform for board game vendors and designers to showcase their work. For example, the German Eisen table game exhibition, the Nuremberg board game exhibition, Japan's "Game Market", the US "Gen Con" and "Origins", etc., have developed a relatively perfect operation mode. Take 2015 as an example, among the world's three largest tabletop fairs: Nuremberg International Toy Fair, Essen Spiel Table Show, Gen Con, which showcased more than 530 European manufacturers and more than 600 North American manufacturers. New board games, daily average traffic reached more than 200,000.
“The mainland game fairs are probably divided into several types,†said the instant idea. “The first one is 'Dicecon', which is more professional. The exhibitors are mostly enterprise manufacturers in the industry. Its purpose is more business. Negotiate these aspects; the other is called 'Khan Assembly', more like a carnival or a party for the player, more for the exchange or meeting between friends; the third exhibition, also This is what is today, based on the characteristics of the original two more prominent designer original games."
The head of the Shadow Board Game Designers Alliance "Shi Lu Han"
The head of the Shadow Board Game Designers League, "Shi Lu Han", is also a member of the organizing committee of the Shadow Market tabletop show. He told reporters that the Taiwanese and Japanese systems will be more mature than the Chinese tabletop market model.
“They may be in contact with Chinese players in the same time period, which may be within a year or two. But they often have some works published overseas, and the penetration rate is very high. Why their works Now that we have gone to the above, and we still have a certain gap? We find that they have some form of organizational alliance. For example, Japan has a JapanBrand, it is all Japanese designers who join the alliance, and then they test each other and discuss each other. Then Taiwan, China will have TBD, Taipei Table Tennis Design Alliance. There are also a lot of designers to join in, test together and participate in the exhibition."
"Shi Lu Han" told reporters that they also referenced this form, formed the Shadow board game alliance, organized the mainland designers together, and then went out to participate in the exhibition to discuss the test. Shadow has been in existence for a year and a half. In 2016, “Shi Lu Han†took Shadow Designer to participate in the “Game Market†tabletop exhibition held in Tokyo. This “Shadow Market†table game exhibition also refers to the “Game Market†model. “Everyone is an individual when they are ordinary, and they do some personal work. During this time, we find that it is really effective to assemble and twist together.â€
“At the 'Game Market' in Tokyo, we have contacted some management and designers and exchanged ideas with them.†“Shi Luhan†said, “Japan has three board games in a year, in different places, Tokyo. Osaka, they will have a 'Game Market Award', and the outstanding works of 'Rewarded' will be signed in a unified manner and also as part of overseas distribution."
According to the introduction of “Shi Lu Hanâ€, Taiwan’s “TBD†adopts the “sharing systemâ€, which is to go out together for exhibition. If the works are published, the author needs to pay a part of the share, which is royalties. This is a bit like other publications. The same thing. Part of the royalty will be left to the "TBD" organization as operating expenses.
Taiwanese board game designer "key"
“key†is a board game designer from Taiwan, China. He was one of the founding members of “TBD†and is now working on the publishing of board games. When looking for original board games in Shanghai in 2011, “key†met the “world road cold†that was only a board game enthusiast at that time. The prototype of “Shadow†was chatted by two people at that time. Most of the experience is also brought by "key".
He said that they first participated in the "Game Market" in Japan, and then they came up with the idea of ​​establishing an alliance in Taiwan. The "TBD" organization started with small publishers or independent designers and then tested the game with each other.
"At that time, we told everyone that since we all want to test each other like this, we should make some achievements, then take it to the exhibition to verify, of course, also do a sale, and you directly face these consumers, cut into This international market."
In the "Game Market" of that year, there were already many European and American publishing houses. Go over there to scan the works, see if they liked them, and then sign the contract. In particular, Japan is relatively close, so the founding team of “TBD†at that time felt that it was possible to go to Japan to do a wave of propaganda and open the international market.
There is a fault in the board game market
For the mainland tabletop game market, “key†feels that it has been in a low state in the past few years. There is no such discussion about board games, and there are not so many good works. Almost no one is willing to spend a lot of effort into this industry. . This also caused a fault in the entire market.
“In recent years, there has been a big break in the mainland tabletop game market. Some players have played deeper. We call it geek. Relatively speaking, they will not play some middle-class games. They also have some for leading newcomers. Difficulties, because the games they like have a difference with the games that novices like. However, the games that novices can accept are often the kind of 'party games' or 'jarn games'. Because these games are less difficult to learn, they think It doesn't take too much effort to think. This leads to a situation where the circle of board games has become a bit sloppy. We all know that mid-level players are normal, or no matter what the middle-level group should be the majority. Come and go, but there will always be people who upgrade to the middle level, and then some of the advanced players will advance to advanced players."
Original board game designer "Shantou"
The board game designer "Shantou", which specializes in "wool games", also expressed similar views. He told reporters that in general, such yarn games are easy to pull people into the pit, because the time of study will be shorter, and the time to play a game is not long. As players become more and more in the field of table games, the taste will become heavier and heavier. It may be biased towards "German" or "American" board games.
A way to classify table games by form is that mainstream board games can be divided into the following categories: Dice games, Card games, board games, and model war games. (Miniature wargames); among them, most popular in the country are card games, the strategy of the three kingdoms, the reasoning of the werewolf killing are classified as such; the board game is represented by Monopoly and Catan Island; the model war chess The board game is a war table game that includes a large number of character villains, miniature armor, and terrain models. It is said to have been invented in Prussia in the early 19th century.
The "German style" and "American style" are actually a relatively old concept. Originally used to distinguish areas of production. Domestic players use "German" to refer to the types of games that focus on mechanics and actuaries. "American style" is closer to role-playing and more emphasis on story background. Common "German-style" games include "Catan Island" and "Farmers"; the American style includes "Dragon and Dungeon" and "Zombie Besieged City".
Board game "Catan Island"
“Shantou†said: “Under normal circumstances, the general board game players will have a warm-up on the 'wool game' and then open a large game.†For the party, the place becomes a prominent The factors that limit its development. Back in 2012, there has even been a wave of bankruptcy in China. In a sense, it is also because domestic players still have no high video games for the acceptance of board games. The board game itself is still a form of entertainment. minority.
"When you walk into this store, a few tables, how much space a few chairs have, you can figure out which year the turnover is in, no more and no less." "key" introduced the reporter The development of Taiwan's board games, "Probably in the past four or five years, Taiwan's board games have been steadily rising, and the steady rise is not the same as the explosive rise. The steady rise means that it has a foundation to support this. Let it rise."
"Key" told reporters that Taiwan's board games have board games and sales, which is also the biggest difference with the mainland table games. "The mainland side of the sales side and the real game place is a bit separated, because after all, there is a network. The sales channel exists."
In the "key" view, if you want to survive the game, you want to compete with the online sales channel, you must grasp the specificity, and should not be complete with the goods. "If you can match with moderate promotion, enter Some games that you think you think are good, not everything, and then you are willing to push this game directly in the store, you may get extra profit from the store."
Board game
Board games encounter new "electronic shock"
According to the "2017 China Game Industry Development Report" released on November 28, the overall revenue of the Chinese game industry in 2017 was approximately 218.96 billion yuan, a year-on-year increase of 23.1%. Online games contributed a lot. It is estimated that the annual revenue will be about 2011 billion yuan. The mobile game accounted for 55.8% of the online games. It has a revenue of about 112.21 billion yuan for the whole year and 38.5% of the year-on-year growth.
With the trend of “electronics†and “fragmentation of entertainment timeâ€, the form of entertainment such as board games is also potentially impacted. However, "Shi Lu Han" told reporters that in fact, with the growth of video games, board games have not been sluggish, but presented a step-by-step growth.
“The two years are the fastest two-year development of board games. Its sales have not exploded, but a step-by-step increase is going up. This shows that as electronic entertainment grows, the tabletop industry has not disappeared. It's a simultaneous growth, it may be complementary. For example, I remember a game, it does have an electronic version, but its board game version raised $10 million, so there will be no less."
In the "instant thinking" view, the development of mobile games is actually injecting new ideas into the design of board games, which is not a good thing. “For example, a Shanxi teacher I saw on the 'Shadow Market’ took the students to participate in the game. It drew the characteristics of the game in the mobile game. The two sides of the game played the cells in the human body, and the other played Virus, this content is very interesting."
"Shi Lu Han" puts forward a possibility that he believes that board games may become a carrier of content, thereby adding more extensions to this form of entertainment and attracting more players.
"The future may be more linked to animation, or console games. Board games have always been a carrier of culture, and it will have many forms of expression. Including the content of teaching, we can also say that the use of IP to develop derivative works. â€
"Maritime Clouds" board game
For board games, the issue of financing is still a big problem, and it is a question of “real money and silverâ€. In the form of the board game itself, its communication power will not have a mobile game with 100,000-level downloads, and it will not be comparable to online games with strong interaction, visual effects and content carrying capacity. Not as good as the console game. What is good for board games to compete with these well-established games, attracting investors is a more serious problem.
“Instant Thoughts†told reporters that the current financing methods for tabletop games are mainly divided into three types, the most important being self-raised funds, the second is crowdfunding, and finally the third-party investment, “for board games, Raising funds can basically solve all the initial needs, because the production cost of board games is relatively low. After all, it is mainly based on paper products and plastic products. Of course, if you do better, you will be exposed to crowdfunding. An important reason for the rapid development of the original board game field is the emergence and improvement of the crowdfunding platform."
Whether it is domestic or foreign, one of the reasons why the original games have emerged in the past two years is that crowdfunding can provide a good platform and funds. It will not rely on the publishing company as before, and then one can take one. A publishing opportunity. In contrast, in the field of board games production and publishing in China, some lucky people may have the opportunity to rely on investors.
The board game industry is facing financial problems. The “instant thinking†thinks that this is related to the current understanding of board games. “In fact, we found that most investors’ perception of board games is still zero. Know the board game from scratch. This process is actually more complicated. This is not like video games or mobile games. Even if you don't say anything, the investors themselves can realize what the market is like, what the presentation is, what the users are like, Probably the depth and some of the future returns will be. Their perception of the board game industry is often zero."
So before this, the "instant thinking" thought that the board game market still needs a long period of development, to present itself, in order to give the capital side a basic understanding. In this way, we can really move towards thinking about how to invest, and how to make the invested funds generate profit in the market and industry.
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