As people's dietary consumption continues to escalate, more and more catering brands are beginning to cross-border. Recently, the world-famous restaurant group Yum! China and Aofei Entertainment reached an authorized cooperation. The two brands of “KFC and Pizza Hut†of Yum!, together with the international IP “Super Flying Man†of Aofei, launched the Super Flying Children’s Package and the same paragraph. A series of authorized products such as tableware and 2018 New Year limited edition toys. The two sides have cooperated many times on the IP of Pleasant Goat and Big Big Wolf, Ba La La Xiao Dexian, etc. This time Yum is also interested in the huge influence and market potential of Super Flying Man.
Some insiders pointed out that many industries are facing the problem of homogenization competition. "Product + cultural theme" is also one of the future development trends. The combination with super IP will undoubtedly help enterprises to create differentiated products and competitiveness. The licensee's comprehensive authorization service creates products that truly meet consumer demand and quickly stand out in the fierce market competition.
Strong combination to create a new experience of "food + IP"
The catering industry under the leadership of “80s†and “90s†has also entered a new normal. In addition to focusing on the catering itself, they focus on the consumption environment and characteristics. Statistics show that the younger generation of parents are more concerned about the eating scene, and are happy to share the feelings brought by the dining environment, it is easy to consume food and drink because of IP influence.
As the leading catering company in China, Yum! China Holdings Co., Ltd. has operated more than 7,700 restaurants in more than 1,100 towns since the opening of its first restaurant in 1987. Its brands such as KFC and Pizza Hut are well known to the public. The selection aspect is also very strict. Previously, it has had many years of cooperation with Ou Fei's Pleasant Goat and Big Big Wolf, Ba La La Xiao Dexian and other IP.
The IP Super Flying Man, created by Aofei, was produced in strict accordance with international standards from the beginning, integrating technology, derivative development, media and consumer demand. It took less than three years to become a global explosion – Super Pan has already It has been broadcasted in more than 90 countries and regions around the world, creating the record that domestic animation has entered the mainstream of children's channels in Europe and the United States. The total number of domestic online traffic has exceeded 14 billion, and the global sales of related consumer goods have exceeded 1 billion US dollars.
The two brands are strong and strong. On the one hand, the influence of Super Flying Man will attract more family and family consumption, inject more IP charm into KFC and Pizza Hut products, enhance product added value and attributes, and also satisfy consumption. The increasing demand for catering, entertainment and other diverse consumer needs .
Integrate IP content and culture into products
Meet consumer emotional and functional needs
It is understood that the products of the cooperation between the two parties are not only simple image authorization, but also incorporate the content and culture of IP animation, and children can enjoy the fun of IP while contacting the products.
Luo Xiaoxing, general manager of the Olympia licensing business department, said that we will communicate with the intent customers in detail before the authorization, listen to the customer's suggestion, think about and plan how to take advantage of the product's functional attributes, and rationally put the IP image and brand connotation. Converged to create licensed products that meet the emotional and functional needs of consumers.
For example, Pizza Hut’s Super Flying Children’s Package will match Pizza Hut’s catering items to Super Pan-style tableware, so that children can eat more confidently and enjoyably; KFC’s Superman limited edition toys and books are integrated with new content. Functional gameplay.
Luo Xiaoxing said that Aofei already owns and continues to create first-class IP content. Our authorized team also creates a one-stop authorization service, and works together with authorized partners to achieve a win-win situation. At the same time, with the cooperation resources of upstream and downstream, our IP The influence spreads deeper, so that more consumers can appreciate the superior IP charm of Aofei .
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