Germany's Han Heng company introduced this kind of surface metal effect of wine labels, which by the whiteness of more than 80% of the coated paper through a metal effect ink (English name MEC) - the latest PVD gold ink or silver ink printing.
If the label is printed with no more than 30% gold and silver prints, the cost will be reduced relative to the coated paper. In addition, under the same quality conditions, aluminized paper is 28,000 yuan/ton, and coated paper is 14,000 yuan/ton, and the cost of raw paper alone is reduced by 50%. In addition, MEC labels use gravure printing and can also take paper. The ration is reduced from the current 73g to 53g. From this calculation, the overall cost of this new type of label is reduced by at least 20%.
Source: Packaging Materials and Containers
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