The plagiarism incident of imported homes that occurred at the Guangzhou Furniture Fair this year made the cottage home products highly heated. For details, please refer to the topic "When the furniture exhibition plagiarizes into a windy cottage". For this matter, as the general manager of Xi'an local development furniture company - Xi'an Parker brothers Lu Yuke general manager has his own views, Lu said: plagiarism is recognition and appreciation, we need to change our mindset and spur ourselves Constant innovation and continuous development. Enterprises that want to grow and develop will have to independently develop and innovate, because originality is the vitality of furniture companies.
This kind of phenomenon is very common. I have such a product that I bought directly from others and processed it into my own product, because imitation can get short-term benefits. Enterprises can imitate, but to grasp a degree, enterprises can only imitate plagiarism when they start or when they are small. After the enterprise develops to a certain scale, it needs to develop and innovate itself, so that vitality will last for a long time. The enterprises participating in this international furniture exhibition are all big brand names, and this phenomenon should not occur. I have also visited this international famous furniture exhibition. Most of the companies that feel good about the whole are self-developed. Because of the different designs, these products have different feelings and charms even if they are the same style.
Plagiarism is the theft and disrespect of the original creator, and he is always buried behind the footsteps of others. This will also crack down on the formal manufacturers of R&D and design, and it will do the same for designers. Moreover, the price of plagiarized products is lower than that of genuine ones. The low price is not in materials or processes, mainly because there is no research and development and design costs.
Parker Brothers Solid Wood Furniture has its own R&D and design department, and because of the market recognition and consumer popularity, we have tasted the sweetness of original design. For example, we independently research and develop the innovative "Tingxiang" series of solid wood furniture, the word "Tingxiang" is based on an ancient poem; products from a piece of white paper to finished products, from painting to design to production are all Experienced by hand; only we know the origin of the product and its embody. This series of furniture was also imitated by other small manufacturers. At that time, I was very angry and angry, feeling as disgusting as eating a fly. But for this kind of plagiarism, the only thing that can be done is to change one's mentality, just when someone else advertises us. Because plagiarized products always lack the core content of original works, some things can not be imitated, and at most the appearance is similar and there is no original creative charm.
Because the original works are all painstaking and energetic for us, if there is a phenomenon of plagiarism, I will contact the other party for the first time and ask for the matter. Seriously, I will defend my rights. If the situation is not serious, I will not be litigating the law, because I am busy with business, but I will not be entangled in plagiarism. Because of their influence, large enterprises have requirements for image-to-word reputation, so they will defend their rights. This is what it should be, and it is the means for enterprises to maintain their brand image.
The speed of plagiarism cannot keep up with the speed of innovation. If a company wants to grow and develop, it needs innovation and reflects its unique style and personality. Companies that have not developed originals can only look at other people's faces. Seeing the popularity of new products and being recognized by the market will also inspire our original confidence and enthusiasm, because original companies have vitality and market. There is no plagiarism in the same style of furniture products. For example, at this international exhibition, I saw that some companies have introduced electric induction cabinet doors. I personally like them and think that this kind of intelligence can be used for reference.
Being able to be plagiarized also means that it is a kind of recognition and appreciation. It has been imitated many times to explain the company's ability. There is a phenomenon of plagiarism. Enterprises must learn to adjust their mentality to deal with it. This also spurs us to continue to innovate. That is the sentence: "I have been imitated and never been surpassed."
Enterprises must have a sense of self-protection. Ways to reduce the loss of original products. For example, Nanyang Dick, a local Shaanxi enterprise participating in this exhibition, is prohibited from taking photos and measuring the size at the scene; and each product will be marked as having applied for copyright, and the imitation is subject to legal responsibility. This awareness and behavior of self-protection can also be a warning to plagiarists.
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